Incoming Lamoni Campus Graceland students for Fall 2023 –

Pay Your Deposit
×

Sport Management

Turn your passion for the game into a career you love.

pattern
Become a Leader in the Sports Industry

As one of our most popular majors offered within our C.H. Sandage School of Business, Graceland’s sport management program will prepare you for an exciting career in the sports industry. Whether you’re looking to focus directly on sport management or are curious about sport administration or even sport marketing, our classes and curriculum, hands-on learning, and internship opportunities will set you up for success both on and off the field.

Offerings
Major, Minor
Field of Study
Business
Format
Lamoni Campus
Curriculum
  • BA Degree – Sport Management Major

    Our sport management major is more than just talking about the big game. At Graceland you’ll learn the solid business fundamentals of economics, marketing and management along with coursework around the legal and ethical issues in sports, psychology of sports and communications.

    In addition to the general education requirements, majors in Sport Management must complete a concentration of 36 s.h. in Accounting, Business Administration, Economics, and Sport Management including:

    Courses Required for General Education

    Recommended in addition to required courses for Sport Management:

    Other Recommendations: Leadership Academy Certificate

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • BUAD3310Principles of Sales
      BUAD3310 Principles of Sales - 3 s.h.

      Principles of Sales is designed to expose students to the many functions of modern sales and sales management including topics such as the selling process, the buying process, creating value in buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for win-win solutions, promoting trust, closing the sale, as well as how to motivate, compensate and train sales people.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    • ECON3220Economics of Sports
      ECON3220 Economics of Sports - 3 s.h.

      An application of economic theory to the business of sports. Areas include labor economics, public finance, and the theory of the firm. Prerequisite: ECON1320 and either two MATH courses or MATH1360.

    • MATH1280College Algebra
      MATH1280 College Algebra - 3 s.h.

      Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials. Prerequisite: 2 years high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    • MATH1360Statistics for Critical Thinking
      MATH1360 Statistics for Critical Thinking - 3 s.h.

      A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. Prerequisite: 1 year high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    • PHED3130Sports Psychology (also PSYC3130)
      PHED3130 Sports Psychology (also PSYC3130) - 3 s.h.

      Analysis and application of psychological and sociological data related to the participation of the coach and the athlete in competitive sports programs. Prerequisites: Junior standing or instructor's permission.

    • PSYC3130Sports Psychology (also PHED3130)
      PSYC3130 Sports Psychology (also PHED3130) - 3 s.h.

      Analysis and application of psychological and sociological data related to the participation of the coach and the athlete in competitive sports programs. Prerequisites: Junior standing or instructor's permission.

    • SOCI4100Social Issues in Sport (also SPMT4100)
      SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    • SPMT1210Introduction to Sport Management
      SPMT1210 Introduction to Sport Management - 1 s.h.

      An introduction to the field of sport management and areas of employment, including professional sports, intercollegiate athletics, campus recreation, municipal recreation, for-profit sport, non-profit sport, military recreation, and correctional recreation.

    • SPMT1220So, You Want to Work in Sport
      SPMT1220 So, You Want to Work in Sport - 1 s.h.

      An introduction to the sport industry, including the various areas within sport, and what steps are necessary for students to best prepare themselves for a career in the field.

    • SPMT1230Sports Career Game Plan
      SPMT1230 Sports Career Game Plan - 1 s.h.

      This course will work cooperatively with Work In Sports and through a series of online modules, students will gain industry specific knowledge to prepare them for employment in the sport industry. The four modules will include Gaining the Right Experience, Building and Maintaining a Professional Network, Mastering Your Résumé, Cover Letter & Personal Brand, and Excelling in Interviews.

    • SPMT2300Legal and Ethical Issues in Sports
      SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

      A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    • SPMT2700Sport Practicum
      SPMT2700 Sport Practicum - 0-3 s.h.

      The Sport Management Practicum exposes students to a practical learning environment through which they apply classroom theory to sport world reality. The practicum usually occurs on a part – time basis, during the student’s sophomore or junior year, focusing on personal learning objectives. Students complete additional coursework while completing the practicum, and therefore students are encouraged to pursue opportunities on - campus during the semester or off – campus during the summer. The practicum integrates coursework with planned and supervised sport experiences for a total of 120 hours. The practicum can be completed with the Graceland University Athletic Department or other agreed upon organization. Instructor's consent required for registration.

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    • SPMT3410Sport Facility and Event Management
      SPMT3410 Sport Facility and Event Management - 3 s.h.

      This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. 3 credits Prerequisites: SPMT1210, SPMT1220, AND SPMT1230.

    • SPMT4100Social Issues in Sport (also SOCI4100)
      SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    • SPMT4500Seminar in Sport Management
      SPMT4500 Seminar in Sport Management - 3 s.h.

      Students investigate a variety of topics in sport management and present their research and findings to the seminar. Oral presentations and research papers are required for each round of topics. Prerequisites: Junior or senior standing.

    • SPMT4700Internship in Sport Management
      SPMT4700 Internship in Sport Management - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of sport management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    ACCT2310Financial Accounting BUAD3310Principles of Sales BUAD3320Principles of Management ECON1320Principles of Microeconomics ECON3220Economics of Sports MATH1280College Algebra MATH1360Statistics for Critical Thinking PHED3130Sports Psychology (also PSYC3130) PSYC3130Sports Psychology (also PHED3130) SOCI4100Social Issues in Sport (also SPMT4100) SPMT1210Introduction to Sport Management SPMT1220So, You Want to Work in Sport SPMT1230Sports Career Game Plan SPMT2300Legal and Ethical Issues in Sports SPMT2700Sport Practicum SPMT3300Sport Marketing SPMT3410Sport Facility and Event Management SPMT4100Social Issues in Sport (also SOCI4100) SPMT4500Seminar in Sport Management SPMT4700Internship in Sport Management
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    BUAD3310 Principles of Sales - 3 s.h.

    Principles of Sales is designed to expose students to the many functions of modern sales and sales management including topics such as the selling process, the buying process, creating value in buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for win-win solutions, promoting trust, closing the sale, as well as how to motivate, compensate and train sales people.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    ECON3220 Economics of Sports - 3 s.h.

    An application of economic theory to the business of sports. Areas include labor economics, public finance, and the theory of the firm. Prerequisite: ECON1320 and either two MATH courses or MATH1360.

    MATH1280 College Algebra - 3 s.h.

    Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials. Prerequisite: 2 years high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    MATH1360 Statistics for Critical Thinking - 3 s.h.

    A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. Prerequisite: 1 year high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    PHED3130 Sports Psychology (also PSYC3130) - 3 s.h.

    Analysis and application of psychological and sociological data related to the participation of the coach and the athlete in competitive sports programs. Prerequisites: Junior standing or instructor's permission.

    PSYC3130 Sports Psychology (also PHED3130) - 3 s.h.

    Analysis and application of psychological and sociological data related to the participation of the coach and the athlete in competitive sports programs. Prerequisites: Junior standing or instructor's permission.

    SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    SPMT1210 Introduction to Sport Management - 1 s.h.

    An introduction to the field of sport management and areas of employment, including professional sports, intercollegiate athletics, campus recreation, municipal recreation, for-profit sport, non-profit sport, military recreation, and correctional recreation.

    SPMT1220 So, You Want to Work in Sport - 1 s.h.

    An introduction to the sport industry, including the various areas within sport, and what steps are necessary for students to best prepare themselves for a career in the field.

    SPMT1230 Sports Career Game Plan - 1 s.h.

    This course will work cooperatively with Work In Sports and through a series of online modules, students will gain industry specific knowledge to prepare them for employment in the sport industry. The four modules will include Gaining the Right Experience, Building and Maintaining a Professional Network, Mastering Your Résumé, Cover Letter & Personal Brand, and Excelling in Interviews.

    SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

    A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    SPMT2700 Sport Practicum - 0-3 s.h.

    The Sport Management Practicum exposes students to a practical learning environment through which they apply classroom theory to sport world reality. The practicum usually occurs on a part – time basis, during the student’s sophomore or junior year, focusing on personal learning objectives. Students complete additional coursework while completing the practicum, and therefore students are encouraged to pursue opportunities on - campus during the semester or off – campus during the summer. The practicum integrates coursework with planned and supervised sport experiences for a total of 120 hours. The practicum can be completed with the Graceland University Athletic Department or other agreed upon organization. Instructor's consent required for registration.

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    SPMT3410 Sport Facility and Event Management - 3 s.h.

    This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. 3 credits Prerequisites: SPMT1210, SPMT1220, AND SPMT1230.

    SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    SPMT4500 Seminar in Sport Management - 3 s.h.

    Students investigate a variety of topics in sport management and present their research and findings to the seminar. Oral presentations and research papers are required for each round of topics. Prerequisites: Junior or senior standing.

    SPMT4700 Internship in Sport Management - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of sport management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

  • Sport Management Minor

    A minor in Sport Management consists of 18 semester hours from the following courses:

    Any two of the following:

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    • ECON3220Economics of Sports
      ECON3220 Economics of Sports - 3 s.h.

      An application of economic theory to the business of sports. Areas include labor economics, public finance, and the theory of the firm. Prerequisite: ECON1320 and either two MATH courses or MATH1360.

    • SOCI4100Social Issues in Sport (also SPMT4100)
      SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    • SPMT1210Introduction to Sport Management
      SPMT1210 Introduction to Sport Management - 1 s.h.

      An introduction to the field of sport management and areas of employment, including professional sports, intercollegiate athletics, campus recreation, municipal recreation, for-profit sport, non-profit sport, military recreation, and correctional recreation.

    • SPMT1220So, You Want to Work in Sport
      SPMT1220 So, You Want to Work in Sport - 1 s.h.

      An introduction to the sport industry, including the various areas within sport, and what steps are necessary for students to best prepare themselves for a career in the field.

    • SPMT1230Sports Career Game Plan
      SPMT1230 Sports Career Game Plan - 1 s.h.

      This course will work cooperatively with Work In Sports and through a series of online modules, students will gain industry specific knowledge to prepare them for employment in the sport industry. The four modules will include Gaining the Right Experience, Building and Maintaining a Professional Network, Mastering Your Résumé, Cover Letter & Personal Brand, and Excelling in Interviews.

    • SPMT2300Legal and Ethical Issues in Sports
      SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

      A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    • SPMT3410Sport Facility and Event Management
      SPMT3410 Sport Facility and Event Management - 3 s.h.

      This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. 3 credits Prerequisites: SPMT1210, SPMT1220, AND SPMT1230.

    • SPMT4100Social Issues in Sport (also SOCI4100)
      SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    ACCT2310Financial Accounting ECON1320Principles of Microeconomics ECON3220Economics of Sports SOCI4100Social Issues in Sport (also SPMT4100) SPMT1210Introduction to Sport Management SPMT1220So, You Want to Work in Sport SPMT1230Sports Career Game Plan SPMT2300Legal and Ethical Issues in Sports SPMT3300Sport Marketing SPMT3410Sport Facility and Event Management SPMT4100Social Issues in Sport (also SOCI4100)
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    ECON3220 Economics of Sports - 3 s.h.

    An application of economic theory to the business of sports. Areas include labor economics, public finance, and the theory of the firm. Prerequisite: ECON1320 and either two MATH courses or MATH1360.

    SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    SPMT1210 Introduction to Sport Management - 1 s.h.

    An introduction to the field of sport management and areas of employment, including professional sports, intercollegiate athletics, campus recreation, municipal recreation, for-profit sport, non-profit sport, military recreation, and correctional recreation.

    SPMT1220 So, You Want to Work in Sport - 1 s.h.

    An introduction to the sport industry, including the various areas within sport, and what steps are necessary for students to best prepare themselves for a career in the field.

    SPMT1230 Sports Career Game Plan - 1 s.h.

    This course will work cooperatively with Work In Sports and through a series of online modules, students will gain industry specific knowledge to prepare them for employment in the sport industry. The four modules will include Gaining the Right Experience, Building and Maintaining a Professional Network, Mastering Your Résumé, Cover Letter & Personal Brand, and Excelling in Interviews.

    SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

    A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    SPMT3410 Sport Facility and Event Management - 3 s.h.

    This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. 3 credits Prerequisites: SPMT1210, SPMT1220, AND SPMT1230.

    SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

  • Course list - Sport Management
    Courses Offered
    • SOCI4100Social Issues in Sport (also SPMT4100)
      SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    • SPMT1210Introduction to Sport Management
      SPMT1210 Introduction to Sport Management - 1 s.h.

      An introduction to the field of sport management and areas of employment, including professional sports, intercollegiate athletics, campus recreation, municipal recreation, for-profit sport, non-profit sport, military recreation, and correctional recreation.

    • SPMT1220So, You Want to Work in Sport
      SPMT1220 So, You Want to Work in Sport - 1 s.h.

      An introduction to the sport industry, including the various areas within sport, and what steps are necessary for students to best prepare themselves for a career in the field.

    • SPMT1230Sports Career Game Plan
      SPMT1230 Sports Career Game Plan - 1 s.h.

      This course will work cooperatively with Work In Sports and through a series of online modules, students will gain industry specific knowledge to prepare them for employment in the sport industry. The four modules will include Gaining the Right Experience, Building and Maintaining a Professional Network, Mastering Your Résumé, Cover Letter & Personal Brand, and Excelling in Interviews.

    • SPMT2300Legal and Ethical Issues in Sports
      SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

      A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    • SPMT2700Sport Practicum
      SPMT2700 Sport Practicum - 0-3 s.h.

      The Sport Management Practicum exposes students to a practical learning environment through which they apply classroom theory to sport world reality. The practicum usually occurs on a part – time basis, during the student’s sophomore or junior year, focusing on personal learning objectives. Students complete additional coursework while completing the practicum, and therefore students are encouraged to pursue opportunities on - campus during the semester or off – campus during the summer. The practicum integrates coursework with planned and supervised sport experiences for a total of 120 hours. The practicum can be completed with the Graceland University Athletic Department or other agreed upon organization. Instructor's consent required for registration.

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    • SPMT3410Sport Facility and Event Management
      SPMT3410 Sport Facility and Event Management - 3 s.h.

      This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. 3 credits Prerequisites: SPMT1210, SPMT1220, AND SPMT1230.

    • SPMT4100Social Issues in Sport (also SOCI4100)
      SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    • SPMT4500Seminar in Sport Management
      SPMT4500 Seminar in Sport Management - 3 s.h.

      Students investigate a variety of topics in sport management and present their research and findings to the seminar. Oral presentations and research papers are required for each round of topics. Prerequisites: Junior or senior standing.

    • SPMT4700Internship in Sport Management
      SPMT4700 Internship in Sport Management - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of sport management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    SOCI4100Social Issues in Sport (also SPMT4100) SPMT1210Introduction to Sport Management SPMT1220So, You Want to Work in Sport SPMT1230Sports Career Game Plan SPMT2300Legal and Ethical Issues in Sports SPMT2700Sport Practicum SPMT3300Sport Marketing SPMT3410Sport Facility and Event Management SPMT4100Social Issues in Sport (also SOCI4100) SPMT4500Seminar in Sport Management SPMT4700Internship in Sport Management
    Course Descriptions
    SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    SPMT1210 Introduction to Sport Management - 1 s.h.

    An introduction to the field of sport management and areas of employment, including professional sports, intercollegiate athletics, campus recreation, municipal recreation, for-profit sport, non-profit sport, military recreation, and correctional recreation.

    SPMT1220 So, You Want to Work in Sport - 1 s.h.

    An introduction to the sport industry, including the various areas within sport, and what steps are necessary for students to best prepare themselves for a career in the field.

    SPMT1230 Sports Career Game Plan - 1 s.h.

    This course will work cooperatively with Work In Sports and through a series of online modules, students will gain industry specific knowledge to prepare them for employment in the sport industry. The four modules will include Gaining the Right Experience, Building and Maintaining a Professional Network, Mastering Your Résumé, Cover Letter & Personal Brand, and Excelling in Interviews.

    SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

    A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    SPMT2700 Sport Practicum - 0-3 s.h.

    The Sport Management Practicum exposes students to a practical learning environment through which they apply classroom theory to sport world reality. The practicum usually occurs on a part – time basis, during the student’s sophomore or junior year, focusing on personal learning objectives. Students complete additional coursework while completing the practicum, and therefore students are encouraged to pursue opportunities on - campus during the semester or off – campus during the summer. The practicum integrates coursework with planned and supervised sport experiences for a total of 120 hours. The practicum can be completed with the Graceland University Athletic Department or other agreed upon organization. Instructor's consent required for registration.

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    SPMT3410 Sport Facility and Event Management - 3 s.h.

    This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. 3 credits Prerequisites: SPMT1210, SPMT1220, AND SPMT1230.

    SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    SPMT4500 Seminar in Sport Management - 3 s.h.

    Students investigate a variety of topics in sport management and present their research and findings to the seminar. Oral presentations and research papers are required for each round of topics. Prerequisites: Junior or senior standing.

    SPMT4700 Internship in Sport Management - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of sport management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

C.H. Sandage School of Business Faculty

As a part of the C.H. Sandage School of Business, our sports management program is instructed by the amazing business school faculty. Additionally, the curriculum of the degree utilizes the knowledge and specializations of seven different faculty members who are committed to helping students become successful and ethical leaders in this exciting field.

header pattern
Careers in Sport Management

Graceland students regularly enjoy successful careers in sport management. Our graduates are working in most of the national professional sports leagues in a variety of roles from ticket sales to operations.

Access to Incredible Facilities and Technology

Graceland’s sport management majors have the ability to gain experience in an advanced environment.

header pattern
Get On Site Training in Your Field

An internship is the perfect opportunity to get hands-on experience and network within the industry. Thanks to Graceland’s perfect location between Des Moines and Kansas City, you’ll have access to many different internship opportunities with different professional sports organizations, events and venues such as the:

  • Kansas City Chiefs
  • Kansas City Royals
  • Sporting KC
  • Iowa Cubs
  • Des Moines Menace
  • Missouri Mavericks
  • Newton Iowa Speedway
  • Hy-Vee Triathlon
  • Principal Charity Classic
header pattern
Tuition & Aid

Over 98% of students on the Lamoni campus receive financial aid.

An education from Graceland is one of the greatest investments you can make but we understand that cost is often a concern. With our generous scholarships and awards, you will find a truly affordable private education – often the cost of attending Graceland is less than a public university.

Find out more!