Chart your course in marketing excellence with a marketing major.
Whether you want to release the next cutting-edge home electronic device, change the lives of children through a nonprofit, or build excitement for a summer blockbuster movie, marketing plays a critical role in the success of any organization. A strong understanding of marketing principles will be beneficial for anyone interested in starting their own business or working in a leadership role in a company. The ethical use of a business degree in marketing is not to confuse or spin but to match the right message with the right people at the right time.
Graceland’s marketing degree program focuses on the big picture in developing strong cohesive strategies while at the same time giving students the necessary tactical skills and knowledge to create, lead, and measure individual projects using a variety of marketing channels. In addition, you will have the opportunity to work with real businesses to hone the skills you learn in the classroom as well as add key experiences to your resume.
In addition to the general education requirements, majors in Marketing must complete a concentration of 36 semester hours in Accounting, Business, and Economics including:
Courses Required for General Education:
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.
A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.
Principles of Sales is designed to expose students to the many functions of modern sales and sales management including topics such as the selling process, the buying process, creating value in buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for win-win solutions, promoting trust, closing the sale, as well as how to motivate, compensate and train sales people.
The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.
An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.
A comprehensive capstone course for students majoring in Finance that integrates material from previous courses taken in the major and explores a wide range of finance-related topics, including the ethical issues affecting the current financial environment of business firms. Pre-requisites: BUAD3370, BUAD3380.
The course is aimed at both students focusing on brand management as it relates to a career and those intellectually curious about branding. Brand management is transforming, and the course tackles various aspects of brand management and the shifting roles of brand managers. The critical learning for this course is framed around four questions: 1. How are these concepts relevant to the real world? 2. How do we know that this is true? 3. Do we have any evidence that this phenomenon exists or is true? 4. How can the frameworks proposed here be helpful to practicing decision-making? This course is designed to provide students with an applied understanding of Strategic Brand Management: 1) brands, brand architecture, and brand management, 2) developing a brand strategy, 3) designing and implementing brand marketing programs, 4) measuring and interpreting brand performance, and 5) growing and sustaining brand equity. Prerequisites: BUAD2330 Principles of Marketing or SPMT330 Sport Marketing.
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials.. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.
A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.
A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.
Principles of Sales is designed to expose students to the many functions of modern sales and sales management including topics such as the selling process, the buying process, creating value in buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for win-win solutions, promoting trust, closing the sale, as well as how to motivate, compensate and train sales people.
The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.
An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.
A comprehensive capstone course for students majoring in Finance that integrates material from previous courses taken in the major and explores a wide range of finance-related topics, including the ethical issues affecting the current financial environment of business firms. Pre-requisites: BUAD3370, BUAD3380.
The course is aimed at both students focusing on brand management as it relates to a career and those intellectually curious about branding. Brand management is transforming, and the course tackles various aspects of brand management and the shifting roles of brand managers. The critical learning for this course is framed around four questions: 1. How are these concepts relevant to the real world? 2. How do we know that this is true? 3. Do we have any evidence that this phenomenon exists or is true? 4. How can the frameworks proposed here be helpful to practicing decision-making? This course is designed to provide students with an applied understanding of Strategic Brand Management: 1) brands, brand architecture, and brand management, 2) developing a brand strategy, 3) designing and implementing brand marketing programs, 4) measuring and interpreting brand performance, and 5) growing and sustaining brand equity. Prerequisites: BUAD2330 Principles of Marketing or SPMT330 Sport Marketing.
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials.. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.
A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.
A minor in Marketing consists of 18 semester hours in Business courses including::
Suggest ECON1320 Principles of Microeconomics for General Education.
Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.
A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.
The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.
The course is aimed at both students focusing on brand management as it relates to a career and those intellectually curious about branding. Brand management is transforming, and the course tackles various aspects of brand management and the shifting roles of brand managers. The critical learning for this course is framed around four questions: 1. How are these concepts relevant to the real world? 2. How do we know that this is true? 3. Do we have any evidence that this phenomenon exists or is true? 4. How can the frameworks proposed here be helpful to practicing decision-making? This course is designed to provide students with an applied understanding of Strategic Brand Management: 1) brands, brand architecture, and brand management, 2) developing a brand strategy, 3) designing and implementing brand marketing programs, 4) measuring and interpreting brand performance, and 5) growing and sustaining brand equity. Prerequisites: BUAD2330 Principles of Marketing or SPMT330 Sport Marketing.
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.
A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.
The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.
The course is aimed at both students focusing on brand management as it relates to a career and those intellectually curious about branding. Brand management is transforming, and the course tackles various aspects of brand management and the shifting roles of brand managers. The critical learning for this course is framed around four questions: 1. How are these concepts relevant to the real world? 2. How do we know that this is true? 3. Do we have any evidence that this phenomenon exists or is true? 4. How can the frameworks proposed here be helpful to practicing decision-making? This course is designed to provide students with an applied understanding of Strategic Brand Management: 1) brands, brand architecture, and brand management, 2) developing a brand strategy, 3) designing and implementing brand marketing programs, 4) measuring and interpreting brand performance, and 5) growing and sustaining brand equity. Prerequisites: BUAD2330 Principles of Marketing or SPMT330 Sport Marketing.
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
Data analytics certificates are designed to equip students with:
Data analytics certificates are broken down into three levels:
Students wishing to earn the Data Analytics for Marketing certificate must complete the following 18 credit hours with Graceland University.
A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.
The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
An introduction to the fundamentals of computer programming through extensive practice developing software in the Python language. Fundamental terminology and topics such as integrated development environments, variables, data types, control structures, functions, and objects will be covered. ELO4 Global Learning - Innovation
Introduction to the basic methods of analysis in Data Science and Data Analytics. This course introduces students to the basic statistical methods, coding applications, problem solving, and data integrity issues common to the field.
The course covers the basic aspects of a complete data analytics project. Students will use data sets obtained from community partners. Students will work in teams with each team producing a problem definition in conjunction with the client, conducting the proposed analysis directed at providing insight into the problem, and disseminating the results of the analysis in written and oral form.
A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.
The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
An introduction to the fundamentals of computer programming through extensive practice developing software in the Python language. Fundamental terminology and topics such as integrated development environments, variables, data types, control structures, functions, and objects will be covered. ELO4 Global Learning - Innovation
Introduction to the basic methods of analysis in Data Science and Data Analytics. This course introduces students to the basic statistical methods, coding applications, problem solving, and data integrity issues common to the field.
The course covers the basic aspects of a complete data analytics project. Students will use data sets obtained from community partners. Students will work in teams with each team producing a problem definition in conjunction with the client, conducting the proposed analysis directed at providing insight into the problem, and disseminating the results of the analysis in written and oral form.
Marketing degree coursework is taught by professors who have international experience in business and marketing. Graceland’s comprehensive application-based academic program features robust coursework that incorporates practical/real-world experiential learning projects that allow you to follow your passion and collaborate with alumni and like-minded professionals, such as your experienced professors.
Interested in further exploring your leadership potential? The Marketing major has been designed to integrate closely with the Business Management major making a double or even triple-major well within reach. It’s our goal to set you up for success in your professional career. To do that, Graceland’s award-winning ENACTUS gives you the opportunity to be a part of entrepreneurial programs that make a difference in people’s lives and give you the chance to make professional connections that often lead to internships and jobs after graduation.
Careers with a marketing degree are endless. Most companies have an in-house marketing agency where you’ll have the opportunity to put your skills to use. Whether you go in-house, private, or through an agency, you’ll be well-equipped with the skills you learned at Graceland to be successful. A Marketing major from Graceland University can help to prepare you for these careers:
…and many other exciting fields.
99% of students on the Lamoni campus receive financial aid.
As you consider college, you want a simple, easy-to-understand formula designed to ensure that the one-of-a-kind Graceland Experience is within reach for your family. Undergraduate tuition includes our unique Transformational Leadership major, and we offer generous financial aid and scholarships to all of our students, making Graceland as affordable, if not moreso, than most public universities.
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