Incoming Graceland students for Fall 2022 –

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Business Management

 “My experiences at the C.H. Sandage School of Business strongly enabled my success. The skills I learned on campus have transferred to my day-to-day work – using my business and technical knowledge to make decisions and create value. Graceland taught me how to learn, and how to learn fast! Since I graduated, I’ve added a variety of skills to my toolkit, with my undergrad knowledge at the core.”

Tamela Hill ’19 

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Learn more about our program...

Business Research Guide recognized Graceland University’s C.H. Sandage School of Business as one of the Top 50 Most Innovative Small College Business Departments in the nation. The business management program provides a unique approach to education designed to inspire students to make learning a lifestyle. The Business Management curriculum was constructed with ambitious students in mind, providing options for double, and even triple majors in business disciplines. Students are offered many experiential learning opportunities to expand their education beyond the classroom through a variety of projects with local businesses, Fortune 500 companies and even global ventures that test students’ knowledge and skills in the real world.

Offerings
Certificate, Major, Minor
Field of Study
Business
Format
Lamoni Campus, Online Campus
Gracelanders Say It Best
I really didn’t know who I was as a person when I came to Graceland. But I’ve learned that when you take new chances and embark upon new opportunities, you learn more about yourself. I have been shaped into the man that I was supposed to be and am today because of Graceland — through the environment, the people I’ve met, friends, sports, and involvements here on campus. You can really learn and evolve in new ways when you challenge yourself, and that’s what my Graceland experience has been like.
Leonard King – Graceland Experience, Involvement, Community '21 Football, Campus Ministries, Afterglow Coordinator Business Administration
Gracelanders Say It Best
Graceland was a good fit for me because of the great diversity it brings in and the culture in Lamoni.
Nick Coleman – Diversity & Inclusion, Culture, Why Graceland '21 Men's Basketball Business Administration, Sport Management
Gracelanders Say It Best
Graceland is a family in itself. There are so many people in the Graceland community that want you to succeed and will do anything they can to help you accomplish your goals. You are never alone in the Graceland community and to me, that is pretty special.
Sierra Marshall – Community, Communication, Social Media Marketing '21 Sales Representative, Mack Inspired Communication, Social Media Marketing
Gracelanders Say It Best
I chose Graceland because of the value I saw within the campus. With large career aspirations, I knew I could get the tools necessary to success. Whether it be from competing on the basketball team, or joining and leading other clubs and organization, I knew I would be set up for future success. Graceland gave me the ability to succeed after I graduated!
Jeremy Deemer – Campus Life, Involvement, Business Administration, Economics '18 District Sales Leader, Frito Lay Business Administration, Economics
Curriculum
  • BA Degree — Business Management Major

    In addition to the essential education requirements, majors in Business Management must complete a concentration of 36 semester hours in Accounting, Business, Economics, and Computer Science Information Technology including:

    Courses Required for General Education:

    Recommended in addition to required courses for Business Management:

    Internship in Business Management

    Other Recommendations:

    Leadership Academy Certificate

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ACCT2320Managerial Accounting
      ACCT2320 Managerial Accounting - 3 s.h.

      The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510.

    • ACCT4200Seminar in Accounting
      ACCT4200 Seminar in Accounting - 3 s.h.

      An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise with extensive analysis of Financial Statements (Balance Sheets, Income Statements, and Cash Flow Statements). Prerequisites: ACCT3460, BUAD3320, BUAD3330, BUAD3380, and MATH1370.

    • BUAD1100Introduction to Business
      BUAD1100 Introduction to Business - 3 s.h.

      Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    • BUAD3340Business Law
      BUAD3340 Business Law - 3 s.h.

      Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    • BUAD3380Principles of Business Finance
      BUAD3380 Principles of Business Finance - 3 s.h.

      A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

    • BUAD3450Organizational Behavior
      BUAD3450 Organizational Behavior - 3 s.h.

      Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    • BUAD4200Seminar in Business Policy
      BUAD4200 Seminar in Business Policy - 3 s.h.

      An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.

    • CSIT3500Management of Information Systems
      CSIT3500 Management of Information Systems - 3 s.h.

      Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    • ECON1300Principles of Macroeconomics
      ECON1300 Principles of Macroeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    • ECON2100Introductory Economic Data Analysis
      ECON2100 Introductory Economic Data Analysis - 3 s.h.

      An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

    • MATH1280College Algebra
      MATH1280 College Algebra - 3 s.h.

      Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials. Prerequisite: 2 years high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    • MATH1360Statistics for Critical Thinking
      MATH1360 Statistics for Critical Thinking - 3 s.h.

      A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. Prerequisite: 1 year high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    ACCT2310Financial Accounting ACCT2320Managerial Accounting ACCT4200Seminar in Accounting BUAD1100Introduction to Business BUAD3320Principles of Management BUAD3340Business Law BUAD3380Principles of Business Finance BUAD3450Organizational Behavior BUAD4200Seminar in Business Policy CSIT3500Management of Information Systems ECON1300Principles of Macroeconomics ECON1320Principles of Microeconomics ECON2100Introductory Economic Data Analysis MATH1280College Algebra MATH1360Statistics for Critical Thinking
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ACCT2320 Managerial Accounting - 3 s.h.

    The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510.

    ACCT4200 Seminar in Accounting - 3 s.h.

    An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise with extensive analysis of Financial Statements (Balance Sheets, Income Statements, and Cash Flow Statements). Prerequisites: ACCT3460, BUAD3320, BUAD3330, BUAD3380, and MATH1370.

    BUAD1100 Introduction to Business - 3 s.h.

    Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    BUAD3340 Business Law - 3 s.h.

    Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    BUAD3380 Principles of Business Finance - 3 s.h.

    A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

    BUAD3450 Organizational Behavior - 3 s.h.

    Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    BUAD4200 Seminar in Business Policy - 3 s.h.

    An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.

    CSIT3500 Management of Information Systems - 3 s.h.

    Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    ECON1300 Principles of Macroeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    ECON2100 Introductory Economic Data Analysis - 3 s.h.

    An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

    MATH1280 College Algebra - 3 s.h.

    Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials. Prerequisite: 2 years high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    MATH1360 Statistics for Critical Thinking - 3 s.h.

    A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. Prerequisite: 1 year high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

  • Business Management Minor

    A minor in Business Management consists of 18 semester hours or more in Accounting, Business Management, Economics, and Computer Science Information Technology including:

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • BUAD1100Introduction to Business
      BUAD1100 Introduction to Business - 3 s.h.

      Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    • CSIT3500Management of Information Systems
      CSIT3500 Management of Information Systems - 3 s.h.

      Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    • ECON2100Introductory Economic Data Analysis
      ECON2100 Introductory Economic Data Analysis - 3 s.h.

      An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

    ACCT2310Financial Accounting BUAD1100Introduction to Business BUAD3320Principles of Management CSIT3500Management of Information Systems ECON1320Principles of Microeconomics ECON2100Introductory Economic Data Analysis
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    BUAD1100 Introduction to Business - 3 s.h.

    Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    CSIT3500 Management of Information Systems - 3 s.h.

    Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    ECON2100 Introductory Economic Data Analysis - 3 s.h.

    An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

  • Teacher Certification in Business

    FOR BUSINESS ADMINISTRATION MAJORS WHO WANT A SECONDARY BUSINESS ENDORSEMENT (5-12):
    Students majoring in Business Administration who desire Iowa Teacher Certification with a Business (5-12) endorsement must complete the Secondary Education Program (with BUAD3800 Methods of Teaching Business as the appropriate methods course), and the following areas:
    3 s.h. in Entrepreneurship from the following:

    3 s.h. in Financial Literacy:

    3 s.h. in Marketing from the following:

    Note: Each of the courses in these three areas also satisfies a portion of the 9 s.h. of required electives in the Business Administration major.

    FOR NON-BUSINESS MAJORS WHO WANT A SECONDARY BUSINESS ENDORSEMENT (5-12)
    Non-business majors desiring a secondary Business endorsement (5-12) in Iowa must complete the Secondary Education Program (with BUAD3800 Methods of Teaching Business as the appropriate methods course), and the following courses:

    3 s.h. in Marketing from the following:

    3 s.h. in Entrepreneurship from the following:

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ACCT2320Managerial Accounting
      ACCT2320 Managerial Accounting - 3 s.h.

      The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510.

    • BUAD1400Personal Finance
      BUAD1400 Personal Finance - 3 s.h.

      An overview of personal financial management, including investment, taxation, insurance and credit.

    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    • BUAD3250Entrepreneurship and Free Enterprise (also ECON3250)
      BUAD3250 Entrepreneurship and Free Enterprise (also ECON3250) - 3 s.h.

      To study and hear from the cast of entrepreneurs who have been, or are involved, in the drama of U.S. business. To help each student evaluate their own spirit and personality to see if they have entrepreneurial skills and talents. Prerequisite: ECON1320. +This course is only offered every other year.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    • BUAD3330Principles of Marketing
      BUAD3330 Principles of Marketing - 3 s.h.

      A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    • BUAD3340Business Law
      BUAD3340 Business Law - 3 s.h.

      Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    • BUAD3380Principles of Business Finance
      BUAD3380 Principles of Business Finance - 3 s.h.

      A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

    • BUAD3400Small Business Ventures and Entrepreneurship
      BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

      Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    • BUAD3800Methods of Teaching Business
      BUAD3800 Methods of Teaching Business - 3 s.h.

      A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.

    • BUAD4200Seminar in Business Policy
      BUAD4200 Seminar in Business Policy - 3 s.h.

      An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.

    • BUAD4430Marketing Strategies
      BUAD4430 Marketing Strategies - 3 s.h.

      A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.

    • CSIT3500Management of Information Systems
      CSIT3500 Management of Information Systems - 3 s.h.

      Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    • ECON1300Principles of Macroeconomics
      ECON1300 Principles of Macroeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    ACCT2310Financial Accounting ACCT2320Managerial Accounting BUAD1400Personal Finance BUAD3210Social Media Marketing BUAD3250Entrepreneurship and Free Enterprise (also ECON3250) BUAD3320Principles of Management BUAD3330Principles of Marketing BUAD3340Business Law BUAD3380Principles of Business Finance BUAD3400Small Business Ventures and Entrepreneurship BUAD3800Methods of Teaching Business BUAD4200Seminar in Business Policy BUAD4430Marketing Strategies CSIT3500Management of Information Systems ECON1300Principles of Macroeconomics ECON1320Principles of Microeconomics SPMT3300Sport Marketing
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ACCT2320 Managerial Accounting - 3 s.h.

    The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510.

    BUAD1400 Personal Finance - 3 s.h.

    An overview of personal financial management, including investment, taxation, insurance and credit.

    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    BUAD3250 Entrepreneurship and Free Enterprise (also ECON3250) - 3 s.h.

    To study and hear from the cast of entrepreneurs who have been, or are involved, in the drama of U.S. business. To help each student evaluate their own spirit and personality to see if they have entrepreneurial skills and talents. Prerequisite: ECON1320. +This course is only offered every other year.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    BUAD3330 Principles of Marketing - 3 s.h.

    A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    BUAD3340 Business Law - 3 s.h.

    Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    BUAD3380 Principles of Business Finance - 3 s.h.

    A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

    BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

    Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    BUAD3800 Methods of Teaching Business - 3 s.h.

    A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.

    BUAD4200 Seminar in Business Policy - 3 s.h.

    An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.

    BUAD4430 Marketing Strategies - 3 s.h.

    A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.

    CSIT3500 Management of Information Systems - 3 s.h.

    Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    ECON1300 Principles of Macroeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

  • Business Scholar's Certificate Program

    Students wishing to earn a Business Scholars’ certificate can be admitted to the program by meeting the admission requirement: Two years high school algebra or two years accounting experience or Financial Accounting (official transcripts required).

    Completion of the certificate requires:

    Development of an electronic career portfolio that includes: the student’s resume, evidence of effective written and oral communication, evidence of effective leadership and collaborative problem-solving, evidence of ethical decision-making, evidence of technological competency, and reflection statements on special events attended. When complete, the portfolio must be approved by the Program Director.

    and

    24 semester hours, including:

    One of the following:

    • 3 s.h. internship* or
    • 3 s.h. travel course or
    • 3 s.h. BUAD2350/3350 Free Market Practicum

    Nine s.h. electives from one of the below areas**:

    Marketing

    Management

    Entrepreneurship

    General Business

    *For students with a minimum of one year of full-time work experience, the internship requirement may be waived upon request. The nature of this experience should be documented carefully in the portfolio and be shown to have developed the student’s career skills.

    **For students with a major or minor in the School of Business, the elective coursework must be in addition to courses already required for their major or minor. For example, a student with a BUAD major takes Principles of Management as required and Social Media Marketing as one of their BUAD electives. These courses may not count towards the certificate’s electives.

    Residency Requirement:
    Fifty percent (50%) of the semester hours in the certificate program are required to be taken from Graceland University.

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ACCT2320Managerial Accounting
      ACCT2320 Managerial Accounting - 3 s.h.

      The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510.

    • BUAD2350Free Market Practicum
      BUAD2350 Free Market Practicum - 0-2 s.h.

      An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    • BUAD3250Entrepreneurship and Free Enterprise (also ECON3250)
      BUAD3250 Entrepreneurship and Free Enterprise (also ECON3250) - 3 s.h.

      To study and hear from the cast of entrepreneurs who have been, or are involved, in the drama of U.S. business. To help each student evaluate their own spirit and personality to see if they have entrepreneurial skills and talents. Prerequisite: ECON1320. +This course is only offered every other year.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    • BUAD3330Principles of Marketing
      BUAD3330 Principles of Marketing - 3 s.h.

      A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    • BUAD3340Business Law
      BUAD3340 Business Law - 3 s.h.

      Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    • BUAD3350Free Market Practicum
      BUAD3350 Free Market Practicum - 0-2 s.h.

      An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    • BUAD3380Principles of Business Finance
      BUAD3380 Principles of Business Finance - 3 s.h.

      A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

    • BUAD3400Small Business Ventures and Entrepreneurship
      BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

      Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    • BUAD3450Organizational Behavior
      BUAD3450 Organizational Behavior - 3 s.h.

      Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    • BUAD3460Operations Management
      BUAD3460 Operations Management - 3 s.h.

      The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1360. Offered Fall odd years. +This course is only offered every other year.

    • BUAD3650Business Connections
      BUAD3650 Business Connections - 3 s.h.

      A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.

    • BUAD4430Marketing Strategies
      BUAD4430 Marketing Strategies - 3 s.h.

      A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.

    • ECON1300Principles of Macroeconomics
      ECON1300 Principles of Macroeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    ACCT2310Financial Accounting ACCT2320Managerial Accounting BUAD2350Free Market Practicum BUAD3210Social Media Marketing BUAD3250Entrepreneurship and Free Enterprise (also ECON3250) BUAD3320Principles of Management BUAD3330Principles of Marketing BUAD3340Business Law BUAD3350Free Market Practicum BUAD3380Principles of Business Finance BUAD3400Small Business Ventures and Entrepreneurship BUAD3450Organizational Behavior BUAD3460Operations Management BUAD3650Business Connections BUAD4430Marketing Strategies ECON1300Principles of Macroeconomics ECON1320Principles of Microeconomics SPMT3300Sport Marketing
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ACCT2320 Managerial Accounting - 3 s.h.

    The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510.

    BUAD2350 Free Market Practicum - 0-2 s.h.

    An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    BUAD3250 Entrepreneurship and Free Enterprise (also ECON3250) - 3 s.h.

    To study and hear from the cast of entrepreneurs who have been, or are involved, in the drama of U.S. business. To help each student evaluate their own spirit and personality to see if they have entrepreneurial skills and talents. Prerequisite: ECON1320. +This course is only offered every other year.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    BUAD3330 Principles of Marketing - 3 s.h.

    A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    BUAD3340 Business Law - 3 s.h.

    Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    BUAD3350 Free Market Practicum - 0-2 s.h.

    An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    BUAD3380 Principles of Business Finance - 3 s.h.

    A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

    BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

    Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    BUAD3450 Organizational Behavior - 3 s.h.

    Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    BUAD3460 Operations Management - 3 s.h.

    The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1360. Offered Fall odd years. +This course is only offered every other year.

    BUAD3650 Business Connections - 3 s.h.

    A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.

    BUAD4430 Marketing Strategies - 3 s.h.

    A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.

    ECON1300 Principles of Macroeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

School of Business Faculty
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Online Dual Major in Business Management and Organizational Leadership Program

Taking your program online and would like to combine the benefits of the Business Management program focusing on business basics with the Organizational Leadership program focusing on leadership? We have the perfect program for you!

All classes are eight weeks long, which allows most students to complete their degree in less than two years and be ready to move into a brighter future. The program starts six times a year.

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Career Growth Ahead

A business management major from Graceland University can help to prepare you for a career as a:

  • Financial Analyst 
  • Human Resources Specialist 
  • Development Manager 
  • Marketing Manager 
  • Coop/Elevator Manager 
  • Production/Facility Manager 

          … and many other exciting fields.

Employed in Field

87%

Business Administration graduates

Estimated Salary

$80,700

Business Administration graduates

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Tuition & Aid

Over 98% of students on the Lamoni campus receive financial aid.

An education from Graceland is one of the greatest investments you can make but we understand that cost is often a concern. With our generous scholarships and awards, you will find a truly affordable private education – often the cost of attending Graceland is less than a public university.

Residential Direct Costs 2022-23

See link below.

 

Online Program Direct Costs 2022-23

FeeCost
Tuition - Online (courses for major, electives and general education)$375.00 per semester hour
Late Registration Fee100.00 per occurance
Program Support Fee (online courses)18.00 per course
Program Re-sequencing Fee (nonrefundable)100.00 per occurance
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Enactus

Graceland is the site of the endowed Sandage Center for the Study of Free Enterprise and Entrepreneurship (SCSFEE) and the nationally successful Enactus team. 

Enactus is an international nonprofit organization that brings together student, academic and business leaders who are committed to using the power of entrepreneurial action to improve the quality of life and standard of living for people in need. On 1,600 university campuses worldwide, Enactus provides students the opportunity to channel their unique talents, passions and ideas to create projects that empower others . 

Scholarships are available annually for students who demonstrate the entrepreneurial spirit. 

Contact me about this program!