ACCT2310 Financial Accounting - 3 s.h.
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
ACCT2320 Managerial Accounting - 3 s.h.
The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.
BUAD2330 Principles of Marketing - 3 s.h.
A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.
BUAD2350 Free Market Practicum - 0-2 s.h.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
BUAD3210 Social Media Marketing - 3 s.h.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
BUAD3250 Entrepreneurship and Free Enterprise (also ECON3250) - 3 s.h.
To study and hear from the cast of entrepreneurs who have been, or are involved, in the drama of U.S. business. To help each student evaluate their own spirit and personality to see if they have entrepreneurial skills and talents. Prerequisite: ECON1320.
+This course is only offered every other year.
BUAD3320 Principles of Management - 3 s.h.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6
BUAD3340 Business Law - 3 s.h.
Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.
BUAD3350 Free Market Practicum - 0-2 s.h.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
BUAD3380 Principles of Business Finance - 3 s.h.
A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.
BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.
Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320.
+This course is only offered every other year.
BUAD3450 Organizational Behavior - 3 s.h.
Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years.
+This course is only offered every other year.
BUAD3460 Operations Management - 3 s.h.
The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1360. Offered Fall odd years.
+This course is only offered every other year.
BUAD3650 Business Connections - 3 s.h.
A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.
BUAD4430 Marketing Strategies - 3 s.h.
A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.
ECON1300 Principles of Macroeconomics - 3 s.h.
Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation
ECON1320 Principles of Microeconomics - 3 s.h.
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability
SPMT3300 Sport Marketing - 3 s.h.
An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.