Business Research Guide recognized Graceland University’s C.H. Sandage School of Business as one of the Top 50 Most Innovative Small College Business Departments in the nation. Our business management major and business management minor programs provide a unique approach to education designed to inspire students to make learning a lifestyle. The classes for our business management degree were constructed with ambitious students in mind, starting with an introduction to business management, and then providing options for double, and even triple majors in various business disciplines. Students are offered many experiential learning opportunities to expand their education beyond the classroom through a variety of projects with local businesses, Fortune 500 companies, and even global ventures that test students’ knowledge and skills in the real world.
Our students make their BUSINESS MANAGEMENT degree work for them. Whether it’s a certificate, major, double major, or minor, your Bachelor of Arts in Business Management should work for you.
Graceland is a proud member of the ACBSP.
In addition to the essential education requirements, majors in Business Management must complete a concentration of 36 semester hours in Accounting, Business, Economics, and Computer Science Information Technology including:
Courses Required for General Education:
Recommended in addition to required courses for Business Management:
Internship in Business Management
Other Recommendations:
Leadership Academy Certificate
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.
A study of principles and problems basic to a business firm's decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ECON1320.
This course is a fundamental exploration into the dynamic field of organizational change. This course gives students a comprehensive understanding of the theories, methodologies, and best practices (change, AI, machine learning) IoT (Internet of Things) and modern innovations) essential for managing organizational change. Participants delve into case studies, practical applications, and interactive discussions, gaining insights into the complexities of change and the strategies to navigate them successfully.
A comprehensive review of essential personnel management concepts, laws, controversies, and techniques for success currently being used in business. Offered for online Organizational Leadership major only. +This course is only offered every other year.
A comprehensive capstone course for students majoring in Finance that integrates material from previous courses taken in the major and explores a wide range of finance-related topics, including the ethical issues affecting the current financial environment of business firms. Pre-requisites: BUAD3370, BUAD3380.
This is the capstone course for Business Management, Marketing, and Agricultural Business Majors. The Senior Seminar in Design Thinking for Strategic Innovation is structured with a rigorous approach, emphasizing practical application and critical analysis of design thinking principles to solve real-world strategic challenges. Students engage in advanced problem-solving frameworks, including empathy-driven research, ideation, prototyping, and iterative testing, requiring them to think innovatively and strategically. Throughout the course, they apply design thinking methodologies to complex business scenarios, work on team-based projects, and receive continuous feedback to refine their solutions. The course rigor is reflected in its demand for creativity, strategic foresight, and the ability to navigate ambiguity, preparing students to lead innovation within dynamic business environments. Prerequisites: BUAD2380, BUAD3320, BUAD3330, and MATH1360.
Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials.. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.
A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.
A study of principles and problems basic to a business firm's decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ECON1320.
This course is a fundamental exploration into the dynamic field of organizational change. This course gives students a comprehensive understanding of the theories, methodologies, and best practices (change, AI, machine learning) IoT (Internet of Things) and modern innovations) essential for managing organizational change. Participants delve into case studies, practical applications, and interactive discussions, gaining insights into the complexities of change and the strategies to navigate them successfully.
A comprehensive review of essential personnel management concepts, laws, controversies, and techniques for success currently being used in business. Offered for online Organizational Leadership major only. +This course is only offered every other year.
A comprehensive capstone course for students majoring in Finance that integrates material from previous courses taken in the major and explores a wide range of finance-related topics, including the ethical issues affecting the current financial environment of business firms. Pre-requisites: BUAD3370, BUAD3380.
This is the capstone course for Business Management, Marketing, and Agricultural Business Majors. The Senior Seminar in Design Thinking for Strategic Innovation is structured with a rigorous approach, emphasizing practical application and critical analysis of design thinking principles to solve real-world strategic challenges. Students engage in advanced problem-solving frameworks, including empathy-driven research, ideation, prototyping, and iterative testing, requiring them to think innovatively and strategically. Throughout the course, they apply design thinking methodologies to complex business scenarios, work on team-based projects, and receive continuous feedback to refine their solutions. The course rigor is reflected in its demand for creativity, strategic foresight, and the ability to navigate ambiguity, preparing students to lead innovation within dynamic business environments. Prerequisites: BUAD2380, BUAD3320, BUAD3330, and MATH1360.
Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials.. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.
A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.
A minor in Business Management consists of 18 semester hours or more in Accounting, Business Management, Economics, and Computer Science Information Technology including:
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
FOR BUSINESS MANAGEMENT MAJORS WHO WANT A SECONDARY BUSINESS ENDORSEMENT (5-12):
Students majoring in Business Management who desire Iowa Teacher Certification with a Business (5-12) endorsement must complete the Secondary Education Major (with BUAD3800 Methods of Teaching Business as the appropriate methods course), and the following areas:
3 s.h. in Accounting:
6 s.h. in Marketing:
3 s.h. in Entrepreneurship:
3 s.h. in Financial Literacy
FOR NON-BUSINESS MAJORS WHO WANT A SECONDARY BUSINESS ENDORSEMENT (5-12)
Non-business majors desiring a secondary Business endorsement (5-12) in Iowa must complete the Secondary Education Major (with BUAD3800 Methods of Teaching Business as the appropriate methods course), and the following courses:
6 s.h. in Accounting:
3 s.h. in Business Law (to include contract law)
3 s.h. in Computer and Technical Applications in Business:
6 s.h. in Marketing (to include consumer studies):
3 s.h. in Management
6 s.h. in Economics
3 s.h. in Bsuiness Communication (to include formatting, language usage, and oral presentation)
3 s.h. in Entrepreneurship (which may be a part of, or in addition to, coursework listed above):
3 s.h. in Financial Literacy (which may be a part of, or in addition to, coursework listed above):
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.
Exposure to accounting methods and taxation policies specific to agricultural producers and businesses. Prerequisite: ACCT2310 Financial Accounting.
Application of economics and financial resource allocation to agricultural businesses from producer to distributor to the end consumer. Content includes equity and credit practices for operations and for capital investments. Prerequisite: ECON1320 Microeconomics.
An overview of personal financial management, including investment, taxation, insurance and credit.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.
A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
A study of principles and problems basic to a business firm's decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ECON1320.
A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3120, BUAD2380, and ECON1320. +This course is only offered every other year.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
This course introduces students to the fundamental concepts, tools, and strategies of digital marketing in today's technology-driven business environment. Students will explore core topics such as website optimization, search engine marketing (SEM/SEO), social media, email campaigns, mobile platforms, content creation, and data analytics. Emphasis is placed on developing a strategic mindset-integrating digital channels into cohesive marketing plans, aligning tactics with organizational goals, and leveraging analytics to measure performance and refine decision-making. By the end of the course, students will gain both a theoretical foundation and practical skills to design, implement, and evaluate digital marketing strategies across diverse industries and audiences.
A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.
This course stands as a pivotal cornerstone in the realm of modern marketing strategies, which every marketing student must understand and know its applied science. This comprehensive course examines various marketing channels, emphasizing the harmonious and balanced integration of advertising, public relations, digital marketing, and brand communication. Students are challenged with a rich learning experience, exploring the synergistic relationship between different communication platforms and their collective impact on building strong, cohesive brand narratives. Prerequisite: BUAD4320
This is the capstone course for Business Management, Marketing, and Agricultural Business Majors. The Senior Seminar in Design Thinking for Strategic Innovation is structured with a rigorous approach, emphasizing practical application and critical analysis of design thinking principles to solve real-world strategic challenges. Students engage in advanced problem-solving frameworks, including empathy-driven research, ideation, prototyping, and iterative testing, requiring them to think innovatively and strategically. Throughout the course, they apply design thinking methodologies to complex business scenarios, work on team-based projects, and receive continuous feedback to refine their solutions. The course rigor is reflected in its demand for creativity, strategic foresight, and the ability to navigate ambiguity, preparing students to lead innovation within dynamic business environments. Prerequisites: BUAD2380, BUAD3320, BUAD3330, and MATH1360.
Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3120, BUAD2380, and ECON1320. +This course is only offered every other year.
An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.
An introduction to the concepts of responsible activity and practices in the digital world, important software tools, and understanding the use of data and data analytics in the digital economy. The course teaches students relevant skills necessary to analyze data, prepare visualizations of data, and engage in the digital economy.
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.
Exposure to accounting methods and taxation policies specific to agricultural producers and businesses. Prerequisite: ACCT2310 Financial Accounting.
Application of economics and financial resource allocation to agricultural businesses from producer to distributor to the end consumer. Content includes equity and credit practices for operations and for capital investments. Prerequisite: ECON1320 Microeconomics.
An overview of personal financial management, including investment, taxation, insurance and credit.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.
A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
A study of principles and problems basic to a business firm's decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ECON1320.
A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3120, BUAD2380, and ECON1320. +This course is only offered every other year.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
This course introduces students to the fundamental concepts, tools, and strategies of digital marketing in today's technology-driven business environment. Students will explore core topics such as website optimization, search engine marketing (SEM/SEO), social media, email campaigns, mobile platforms, content creation, and data analytics. Emphasis is placed on developing a strategic mindset-integrating digital channels into cohesive marketing plans, aligning tactics with organizational goals, and leveraging analytics to measure performance and refine decision-making. By the end of the course, students will gain both a theoretical foundation and practical skills to design, implement, and evaluate digital marketing strategies across diverse industries and audiences.
A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.
This course stands as a pivotal cornerstone in the realm of modern marketing strategies, which every marketing student must understand and know its applied science. This comprehensive course examines various marketing channels, emphasizing the harmonious and balanced integration of advertising, public relations, digital marketing, and brand communication. Students are challenged with a rich learning experience, exploring the synergistic relationship between different communication platforms and their collective impact on building strong, cohesive brand narratives. Prerequisite: BUAD4320
This is the capstone course for Business Management, Marketing, and Agricultural Business Majors. The Senior Seminar in Design Thinking for Strategic Innovation is structured with a rigorous approach, emphasizing practical application and critical analysis of design thinking principles to solve real-world strategic challenges. Students engage in advanced problem-solving frameworks, including empathy-driven research, ideation, prototyping, and iterative testing, requiring them to think innovatively and strategically. Throughout the course, they apply design thinking methodologies to complex business scenarios, work on team-based projects, and receive continuous feedback to refine their solutions. The course rigor is reflected in its demand for creativity, strategic foresight, and the ability to navigate ambiguity, preparing students to lead innovation within dynamic business environments. Prerequisites: BUAD2380, BUAD3320, BUAD3330, and MATH1360.
Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3120, BUAD2380, and ECON1320. +This course is only offered every other year.
An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.
An introduction to the concepts of responsible activity and practices in the digital world, important software tools, and understanding the use of data and data analytics in the digital economy. The course teaches students relevant skills necessary to analyze data, prepare visualizations of data, and engage in the digital economy.
Data analytics certificates are designed to equip students with:
Data analytics certificates are broken down into three levels:
Students wishing to earn the Data Analytics for Business Management certificate must complete the following 18 credit hours with Graceland University.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.
An introduction to the fundamentals of computer programming through extensive practice developing software in the Python language. Fundamental terminology and topics such as integrated development environments, variables, data types, control structures, functions, and objects will be covered. ELO4 Global Learning - Innovation
Introduction to the basic methods of analysis in Data Science and Data Analytics. This course introduces students to the basic statistical methods, coding applications, problem solving, and data integrity issues common to the field.
This course provides students with a comprehensive, end-to-end experience in the execution of a data analytics project. Working collaboratively in teams and using authentic datasets provided by industry or community partners, students engage with clients to define the problem, prepare and analyze data, generate actionable insights, and communicate their findings through professional written reports and oral presentations. With the permission of the instructor, DSCI4700 may also be completed as an Individual Study.
An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.
An introduction to the fundamentals of computer programming through extensive practice developing software in the Python language. Fundamental terminology and topics such as integrated development environments, variables, data types, control structures, functions, and objects will be covered. ELO4 Global Learning - Innovation
Introduction to the basic methods of analysis in Data Science and Data Analytics. This course introduces students to the basic statistical methods, coding applications, problem solving, and data integrity issues common to the field.
This course provides students with a comprehensive, end-to-end experience in the execution of a data analytics project. Working collaboratively in teams and using authentic datasets provided by industry or community partners, students engage with clients to define the problem, prepare and analyze data, generate actionable insights, and communicate their findings through professional written reports and oral presentations. With the permission of the instructor, DSCI4700 may also be completed as an Individual Study.
An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
Students wishing to earn a Business Scholars’ certificate can be admitted to the program by meeting the admission requirement: Two years high school algebra or two years accounting experience or Financial Accounting (official transcripts required).
Completion of the certificate requires:
Development of an electronic career portfolio that includes: the student’s resume, evidence of effective written and oral communication, evidence of effective leadership and collaborative problem-solving, evidence of ethical decision-making, evidence of technological competency, and reflection statements on special events attended. When complete, the portfolio must be approved by the Program Director.
and
24 semester hours, including:
One of the following:
Nine s.h. electives from one of the below areas**:
Marketing
Management
Entrepreneurship
General Business
*For students with a minimum of one year of full-time work experience, the internship requirement may be waived upon request. The nature of this experience should be documented carefully in the portfolio and be shown to have developed the student’s career skills.
**For students with a major or minor in the School of Business, the elective coursework must be in addition to courses already required for their major or minor. For example, a student with a BUAD major takes Principles of Management as required and Social Media Marketing as one of their BUAD electives. These courses may not count towards the certificate’s electives.
Residency Requirement:
Fifty percent (50%) of the semester hours in the certificate program are required to be taken from Graceland University.
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
A study of principles and problems basic to a business firm's decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ECON1320.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.
This course introduces students to the fundamental concepts, tools, and strategies of digital marketing in today's technology-driven business environment. Students will explore core topics such as website optimization, search engine marketing (SEM/SEO), social media, email campaigns, mobile platforms, content creation, and data analytics. Emphasis is placed on developing a strategic mindset-integrating digital channels into cohesive marketing plans, aligning tactics with organizational goals, and leveraging analytics to measure performance and refine decision-making. By the end of the course, students will gain both a theoretical foundation and practical skills to design, implement, and evaluate digital marketing strategies across diverse industries and audiences.
A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.
The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1360. Offered Fall odd years. +This course is only offered every other year.
Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
A study of principles and problems basic to a business firm's decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ECON1320.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.
This course introduces students to the fundamental concepts, tools, and strategies of digital marketing in today's technology-driven business environment. Students will explore core topics such as website optimization, search engine marketing (SEM/SEO), social media, email campaigns, mobile platforms, content creation, and data analytics. Emphasis is placed on developing a strategic mindset-integrating digital channels into cohesive marketing plans, aligning tactics with organizational goals, and leveraging analytics to measure performance and refine decision-making. By the end of the course, students will gain both a theoretical foundation and practical skills to design, implement, and evaluate digital marketing strategies across diverse industries and audiences.
A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.
The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1360. Offered Fall odd years. +This course is only offered every other year.
Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.
Are you taking your program online? Would you like to combine the benefits of the Business Management program with a focus on introduction to business management with the Organizational Leadership program focusing on leadership? We have the perfect program for you!
All classes are eight weeks long, which allows most students to complete their degree in less than two years and be ready to move into a brighter future. The program starts six times a year.
Receiving a business management degree from Graceland University means increased employability, an array of fundamental management skills, a hands-on introduction to the industry, the ability to learn from multiple disciplines, network, earn a higher salary, and even become a successful entrepreneur. The possibilities you’ll have, backed by our top business management program, are endless. Our degree path can help to prepare you for a career as a:
… and many other exciting fields.
Employed in Field
87%
Business Administration graduates
Estimated Salary
$80,700
Business Administration graduates
99% of students on the Lamoni campus receive financial aid.
As you consider college, you want a simple, easy-to-understand formula designed to ensure that the one-of-a-kind Graceland Experience is within reach for your family. Undergraduate tuition includes our unique Transformational Leadership major, and we offer generous financial aid and scholarships to all of our students, making Graceland as affordable, if not moreso, than most public universities.
See link below.
| Fee | Cost |
|---|---|
| Tuition - Online (courses for major, electives and general education) | $405.00 per semester hour |
| Late Registration Fee | $100 per occurrence |
| Program Support Fee (online courses) | $18 per course |
| Program Re-sequencing Fee (nonrefundable) | $100 per occurrence |
Graceland is the site of the endowed Sandage Center for the Study of Free Enterprise and Entrepreneurship (SCSFEE) and the nationally successful Enactus team.
Enactus is an international nonprofit organization that brings together student, academic, and business leaders who are committed to using the power of entrepreneurial action to improve the quality of life and standard of living for people in need. On 1,600 university campuses worldwide, Enactus provides students the opportunity to channel their unique talents, passions, and ideas to create projects that empower others.
Scholarships are available annually for students who demonstrate entrepreneurial spirit.
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