Sport Management

This popular major offered within the C.H. Sandage School of Business helps prepare students for a career in the growing $300 billion sports industry. The curriculum is rooted in the solid business fundamentals of economics, marketing and management and is supplemented by coursework in legal and ethical issues in sports, psychology of sports and communications.

Students are also given the opportunity to focus their studies in either sport administration or sport marketing with additional classes in these areas. Near the end of their program, students will apply material learned in their previous courses during a senior seminar and an internship experience.

Graceland’s geographic location between Des Moines and Kansas City gives students access to a multitude of internship opportunities at various professional sports organizations and events. These include major league organizations such as the Kansas City Chiefs, Kansas City Royals and Sporting KC; several minor league organizations such as the Iowa Cubs, Des Moines Menace and Missouri Mavericks; and sporting venues and events such as the Newton Iowa Speedway, Hy-Vee Triathlon and Principal Charity Classic. The internship is both a valuable learning experience and an opportunity to network within the industry.

This well-rounded major incorporates the specializations of seven different faculty members who are committed to preparing their graduates to become successful and ethical leaders in this exciting field.

BA Degree - Sport Management Major

In addition to the essential education requirements, majors in Sport Management must complete 45 s.h. in Sport Management, Business, Economics, Accounting, Physical Education, and Recreation including:

Choose two courses from one of the following areas (6 total s.h.):

Sport Marketing/Sport Information: BUAD3330 Principles of Marketing, BUAD4430 Marketing Strategies, COMM2500 Introduction to Mass Media, COMM3140 Campaigns and Theories of Persuasion, BUAD3210 Social Media Marketing, SPMT2700 Sport Practicum.

Sport Administration: ECON1300 Principles of Macroeconomics, ACCT2320 Managerial Accounting, BUAD3450 Organizational Behavior, BUAD3490 Human Resource Management, BUAD3460 Operations Management, HMSC4320 Organizational Administration and Policy Analysis, SPMT2700 Sport Practicum.


Sport Management Minor

A minor in Sport Management consists of 18 semester hours from the following courses:

  • ACCT2310 Financial Accounting 3 s.h.
  • ECON1320 Principles of Microeconomics 3 s.h.
  • ECON3220 Economics of Sports 3 s.h.
  • SPMT1200 Introduction to Sport Management 3 s.h.

Any two of the following:

  • HMSC4100 Social Issues in Sport 3 s.h.
  • HMSC4350 Sport Facility Management 3 s.h.
  • SPMT2300 Legal and Ethical Issues in Sport Management 3 s.h.
  • SPMT3300 Sport Marketing 3 s.h.
  • SPMT3400 Event Management 3 s.h.

Courses for Sport Management

ACCT2310 Financial Accounting 3 s.h.
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

ACCT2320 Managerial Accounting 3 s.h.
The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510.

BUAD3210 Social Media Marketing 3 s.h.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

BUAD3320 Principles of Management 3 s.h.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

BUAD3330 Principles of Marketing 3 s.h.
A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

+BUAD3450 Organizational Behavior 3 s.h.
Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years.

+ BUAD3460 Operations Management 3 s.h.
The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1380. Offered Fall odd years.

+BUAD3490 Human Resource Management 3 s.h.
A comprehensive review of essential personnel management concepts, laws, controversies, and techniques for success currently being used in business. Offered for online Organizational Leadership major only.

BUAD4430 Marketing Strategies 3 s.h.
A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.

+COMM2500 Introduction to Mass Media 3 s.h.
An examination of the various landmark theories, such as rhetorical, Marxist, and feminist to analyze popular culture, with an emphasis on the importance of communication in the production and consumption of culture. Students will study the development of culture by applying different theories or 'lenses' to cultural artifacts including music, movies, advertisements, clothing, etc.

+COMM3140 Campaigns and Theories of Persuasion 3 s.h.
An emphasis in learning theories, information processing theories, perception theories, components of persuasive appeals, and the ethics involved in persuasion. Further, students will examine the theories and persuasive appeals involved in communication campaigns and critique the success, or lack thereof, of multiple persuasive strategies.

ECON1300 Principles of Macroeconomics 3 s.h.
Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

ECON1320 Principles of Microeconomics 3 s.h.
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

ECON3220 Economics of Sports 3 s.h.
An application of economic theory to the business of sports. Areas include labor economics, public finance, and the theory of the firm. Prerequisite: ECON1320 and either two MATH courses or MATH1380. Goal 1C

ENGL3100 Discourse III (Advanced Writing and Speaking) 3 s.h.
Teaches students to put the knowledge and skills learned in Discourse I and II into sustained, practical use by preparing them for substantial, interdisciplinary research projects. In this course, students will explore issues of civic, public, or community concern using rhetorical analysis, engage in deliberation over those issues, and ultimately propose solutions based on well-developed arguments. Students are expected to use strategies of critical discourse analysis and production to target the appropriate audience/recipients and to develop innovative and rhetorically effective texts (written, oral, visual and/or multimedia). Prerequisites: ENGL2100 or HONR2010 and Junior standing. Goal 3D, ELO1C Communication

HMSC4100 Social Issues in Sport 3 s.h.
Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation

HMSC4320 Organizational Administration and Policy Analysis 3 s.h.
A study of the administrative structure in health, physical education, and athletics, and the interrelatedness of these programs to the specific needs of the community. 

HMSC4350 Sport Facility Management 3 s.h.
Explores problems, principles, and techniques of management, design, and operation of selected elite sport, mass sport and recreation facilities.

PHED3130 Sports Psychology (Also PSYC3130) 3 s.h.
Analysis and application of psychological and sociological data related to the participation of the coach and the athlete in competitive sports programs. Prerequisites: Junior standing or instructor's permission.

+ RECR3350 Sport Facility Management 3 s.h.
Explores problems, principles, and techniques of management, design, and operation of selected elite sport, mass sport and recreation facilities.

SPMT1200 Introduction to Sport Management 3 s.h.
An introduction to the field of sport management, including history of sport, leadership, management process, marketing and communication, and legal and ethical aspects in non-profit and for profit organizations.

SPMT2300 Legal and Ethical Issues in Sports 3 s.h.
A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

SPMT2700 Sport Practicum 0-3 s.h.
The Sport Management Practicum exposes students to a practical learning environment through which they apply classroom theory to sport world reality. The practicum usually occurs on a part – time basis, during the student’s sophomore or junior year, focusing on personal learning objectives. Students complete additional coursework while completing the practicum, and therefore students are encouraged to pursue opportunities on - campus during the semester or off – campus during the summer. The practicum integrates coursework with planned and supervised sport experiences for a total of 120 hours. The practicum can be completed with the Graceland University Athletic Department or other agreed upon organization. Instructor's consent required for registration.

SPMT3300 Sport Marketing 3 s.h.
An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

SPMT3400 Event Management 3 s.h.
Application and study of the management process to hosting and organizing elite, recreation, and mass sporting events. Includes investigation of social, financial, and environmental factors involved in the process. Prerequisite: BUAD3320

SPMT4500 Seminar in Sport Management 3 s.h.
Students investigate a variety of topics in sport management and present their research and findings to the seminar. Oral presentations and research papers are required for each round of topics. Prerequisites: Junior or senior standing.

SPMT4700 Internship in Sport Management 1-3 s.h.
An internship that allows students to work with professionals who are in career areas relating to the field of sport management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

+ Denotes an alternate year course.