Digital Content Creation

Bachelor of Art Degree

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At the Forefront of Modern Digital Marketing

As a digital content creator, you can be at the forefront of modern digital marketing. The digital media landscape is rapidly and constantly changing. As a professional content creator, you will need more than just the ability to produce a single type of content; you will have to understand the how and why of using a variety of media platforms together and then having the skills to produce compelling content across the entire range of digital media ranging from video and podcasts to social media, email, and websites.

A degree in digital content creation can open the door to a variety of career opportunities in marketing and communications such as digital content creator, social media manager, digital marketing specialist, video editor, graphic designer, and more. Furthermore, the field is not restricted to a particular location, and one can often work remotely as well.

Offerings
Major
Field of Study
Humanities
Format
Lamoni Campus
It's All About the Content
Since the pandemic hit, the number one demand I have for my companies are people that can take the concept of the business and tell a story about it. Produce a video, do really rich photography, build out 59 seconds, 39 second, 29 second videos, 14 second videos, to plaster all over social media to sell product direct to customer.
Kevin O'Leary, Shark Tank Businessman, Entrepreneur, and Television Personality
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Curriculum
  • BA Degree – Digital Content Creation Major

    The Digital Content Creation major requires 37-39 hours of coursework as outlined below.

    Courses Offered
    • ARTS1230Drawing
      ARTS1230 Drawing - 3 s.h.

      This introductory course considers drawing as a form of communication and a sustaining practice. Various drawing materials, observation, memory training, and composition are stressed to give the student a wide experience and solid base in the art, skill, and history of drawing. Contemporary and non-traditional drawing methods will be explored. Additional fee required. Studio fee required. ELO5 Arts - Sustainability

    • ARTS1710Graphic Design 2
      ARTS1710 Graphic Design 2 - 3 s.h.

      Covers basic principles of typography, such as type anatomy, type fonts and families, communication with typography and an introduction to layout and grid structures. Typography as medium and message and conceptual solutions are emphasized. Additional fee required. Prerequisite: ARTS1680 Computer Graphic Design 1.

    • ARTS3630Graphic Design 3
      ARTS3630 Graphic Design 3 - 3 s.h.

      Study of the integration of type and image through multi-level designs, such as multi page layouts, and identity systems. Additional fee required. Prerequisite: ARTS1680 and ARTS1710. 

    • ARTS4700Senior Exhibition
      ARTS4700 Senior Exhibition - 3 s.h.

      A required senior- level course where students identify and critically reflect on a theme that intersects with their own studio practice, or discipline. This course supplements preparations for the capstone exhibition through the analysis of area exhibitions, providing hands-on experience in the mechanics of exhibition production. Portfolio development and professional practices will be emphasized.  Permission from instructor required.

    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    • COMM2220Communication and Advocacy
      COMM2220 Communication and Advocacy - 3 s.h.

      An examination of rhetorical and political communication theories and practices that are fundamental to social change advocacy. Students will become familiar with basic tools of organizing and advocating for social change, with hands-on application of various communication theories and approaches. +This course is only offered every other year.

    • COMM3140Rhetorical Criticism and Persuasion
      COMM3140 Rhetorical Criticism and Persuasion - 3 s.h.

      An emphasis in learning theories, information processing theories, perception theories, components of persuasive appeals, and the ethics involved in persuasion. Further, students will examine the theories and persuasive appeals involved in communication campaigns and critique the success, or lack thereof, of multiple persuasive strategies. +This course is only offered every other year.

    • COMM3500Digital Discourses in Media
      COMM3500 Digital Discourses in Media - 3 s.h.

      An exploration of the emergence of new communication practices as well as their social, political, cultural, and economic impact in personal, community, cultural, social, institutional, and international life. Specific attention will be given to the ways social media influence and shape matters of ethics and privacy, how we see ourselves and others, how we interact formally and informally, and how we do business. ELO4 Global Learning - Innovation +This course is only offered every other year.

    • COMM4150Senior Seminar
      COMM4150 Senior Seminar - 3 s.h.

      Allows students to synthesize knowledge across the communication studies major through the exploration and presentation of original research. Offered every spring.

    • COMM4300Internship in Communication
      COMM4300 Internship in Communication - 1-3 s.h.

      Off-campus practical experience in a communication related professional setting. Offers an opportunity for application of communication skills and knowledge in monitored individual learning setting related to student’s academic and career interests. Pass/fail only. Prerequisite: Permission of instructor. Repeatable to a maximum of six hours.

    • ENGL2420Creative Writing: Fiction
      ENGL2420 Creative Writing: Fiction - 3 s.h.

      Study of fiction writing through the lens of sustainability. Investigates the maintenance of various systems that meet human needs (e.g. emotional, physical, social, environmental) through extensive fiction writing and class discussion. Emphasis on fiction as a means of self-discovery as well as an art form. Goal 2B, ELO5 Humanities - Sustainability. +This course is only offered every other year.

    • ENGL2510Introduction to Film
      ENGL2510 Introduction to Film - 3 s.h.

      Study of cinema as an artistic endeavor, form of rhetoric, cultural mirror, and purveyor of ideology. Introduces the fundamentals of the discipline, to include vocabulary, concepts of film production, film reception, film analysis, film interpretation, and film criticism. Exploration of the artistic, commercial, entertainment, and ideological relationships between cinema and American culture, along with practice in the film literacy skills needed to qualitatively assess and communicate cinema’s artistic and cultural contributions. Goal 2B, ELO5 Humanities - Innovation.

    • ENGL3480Cultural Studies
      ENGL3480 Cultural Studies - 3 s.h.

      Explores cultural systems of meaning and attendant issues of power, particularly in terms of class, gender, nation, race, nature, and sexuality. Emphasis on commercial and media culture. ELO5 Humanities - Equality, ELO5 Humanities - Equality and Peace. +This course is only offered every other year.

    • ENGL3530Digital Filmmaking
      ENGL3530 Digital Filmmaking - 3 s.h.

      A hands-on introduction to digital film production and editing. Introduces the technical knowledge need to investigate the creative possibilities of composition, light, motion, color and sound in shooting digital film. Examines the fundamentals of nonlinear editing, including continuity development, logging clips, audio tracks, and transitions. Additional fee required. Prerequisites: ENGL2510 or instructor consent. Goal 2B. +This course is only offered every other year.

    • ENGL4150Thesis Hours I: Planning and Research
      ENGL4150 Thesis Hours I: Planning and Research - 1 s.h.

      Planning a senior project in the student's area of concentration.

    • ENGL4160Thesis Hours II: Composition and Presentation
      ENGL4160 Thesis Hours II: Composition and Presentation - 1-2 s.h.

      Preparing and presenting a senior project in the student's area of concentration. Repeatable for credit up to 2 semester hours.

    • ENGL4300Internship in English
      ENGL4300 Internship in English - 1-3 s.h.

      Off-campus practical experience in a communication related professional setting. Offers an opportunity for application of communication skills and knowledge in monitored individual learning setting related to student’s academic and career interests. Pass/Fail only. Prerequisite: Permission of instructor. Repeatable to a maximum of six hours.

    ARTS1230Drawing ARTS1710Graphic Design 2 ARTS3630Graphic Design 3 ARTS4700Senior Exhibition BUAD3210Social Media Marketing COMM2220Communication and Advocacy COMM3140Rhetorical Criticism and Persuasion COMM3500Digital Discourses in Media COMM4150Senior Seminar COMM4300Internship in Communication ENGL2420Creative Writing: Fiction ENGL2510Introduction to Film ENGL3480Cultural Studies ENGL3530Digital Filmmaking ENGL4150Thesis Hours I: Planning and Research ENGL4160Thesis Hours II: Composition and Presentation ENGL4300Internship in English
    Course Descriptions
    ARTS1230 Drawing - 3 s.h.

    This introductory course considers drawing as a form of communication and a sustaining practice. Various drawing materials, observation, memory training, and composition are stressed to give the student a wide experience and solid base in the art, skill, and history of drawing. Contemporary and non-traditional drawing methods will be explored. Additional fee required. Studio fee required. ELO5 Arts - Sustainability

    ARTS1710 Graphic Design 2 - 3 s.h.

    Covers basic principles of typography, such as type anatomy, type fonts and families, communication with typography and an introduction to layout and grid structures. Typography as medium and message and conceptual solutions are emphasized. Additional fee required. Prerequisite: ARTS1680 Computer Graphic Design 1.

    ARTS3630 Graphic Design 3 - 3 s.h.

    Study of the integration of type and image through multi-level designs, such as multi page layouts, and identity systems. Additional fee required. Prerequisite: ARTS1680 and ARTS1710. 

    ARTS4700 Senior Exhibition - 3 s.h.

    A required senior- level course where students identify and critically reflect on a theme that intersects with their own studio practice, or discipline. This course supplements preparations for the capstone exhibition through the analysis of area exhibitions, providing hands-on experience in the mechanics of exhibition production. Portfolio development and professional practices will be emphasized.  Permission from instructor required.

    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    COMM2220 Communication and Advocacy - 3 s.h.

    An examination of rhetorical and political communication theories and practices that are fundamental to social change advocacy. Students will become familiar with basic tools of organizing and advocating for social change, with hands-on application of various communication theories and approaches. +This course is only offered every other year.

    COMM3140 Rhetorical Criticism and Persuasion - 3 s.h.

    An emphasis in learning theories, information processing theories, perception theories, components of persuasive appeals, and the ethics involved in persuasion. Further, students will examine the theories and persuasive appeals involved in communication campaigns and critique the success, or lack thereof, of multiple persuasive strategies. +This course is only offered every other year.

    COMM3500 Digital Discourses in Media - 3 s.h.

    An exploration of the emergence of new communication practices as well as their social, political, cultural, and economic impact in personal, community, cultural, social, institutional, and international life. Specific attention will be given to the ways social media influence and shape matters of ethics and privacy, how we see ourselves and others, how we interact formally and informally, and how we do business. ELO4 Global Learning - Innovation +This course is only offered every other year.

    COMM4150 Senior Seminar - 3 s.h.

    Allows students to synthesize knowledge across the communication studies major through the exploration and presentation of original research. Offered every spring.

    COMM4300 Internship in Communication - 1-3 s.h.

    Off-campus practical experience in a communication related professional setting. Offers an opportunity for application of communication skills and knowledge in monitored individual learning setting related to student’s academic and career interests. Pass/fail only. Prerequisite: Permission of instructor. Repeatable to a maximum of six hours.

    ENGL2420 Creative Writing: Fiction - 3 s.h.

    Study of fiction writing through the lens of sustainability. Investigates the maintenance of various systems that meet human needs (e.g. emotional, physical, social, environmental) through extensive fiction writing and class discussion. Emphasis on fiction as a means of self-discovery as well as an art form. Goal 2B, ELO5 Humanities - Sustainability. +This course is only offered every other year.

    ENGL2510 Introduction to Film - 3 s.h.

    Study of cinema as an artistic endeavor, form of rhetoric, cultural mirror, and purveyor of ideology. Introduces the fundamentals of the discipline, to include vocabulary, concepts of film production, film reception, film analysis, film interpretation, and film criticism. Exploration of the artistic, commercial, entertainment, and ideological relationships between cinema and American culture, along with practice in the film literacy skills needed to qualitatively assess and communicate cinema’s artistic and cultural contributions. Goal 2B, ELO5 Humanities - Innovation.

    ENGL3480 Cultural Studies - 3 s.h.

    Explores cultural systems of meaning and attendant issues of power, particularly in terms of class, gender, nation, race, nature, and sexuality. Emphasis on commercial and media culture. ELO5 Humanities - Equality, ELO5 Humanities - Equality and Peace. +This course is only offered every other year.

    ENGL3530 Digital Filmmaking - 3 s.h.

    A hands-on introduction to digital film production and editing. Introduces the technical knowledge need to investigate the creative possibilities of composition, light, motion, color and sound in shooting digital film. Examines the fundamentals of nonlinear editing, including continuity development, logging clips, audio tracks, and transitions. Additional fee required. Prerequisites: ENGL2510 or instructor consent. Goal 2B. +This course is only offered every other year.

    ENGL4150 Thesis Hours I: Planning and Research - 1 s.h.

    Planning a senior project in the student's area of concentration.

    ENGL4160 Thesis Hours II: Composition and Presentation - 1-2 s.h.

    Preparing and presenting a senior project in the student's area of concentration. Repeatable for credit up to 2 semester hours.

    ENGL4300 Internship in English - 1-3 s.h.

    Off-campus practical experience in a communication related professional setting. Offers an opportunity for application of communication skills and knowledge in monitored individual learning setting related to student’s academic and career interests. Pass/Fail only. Prerequisite: Permission of instructor. Repeatable to a maximum of six hours.

Exceptional Faculty

Why Graceland

  • Students in this program receive hands-on internship and work-study opportunities through the university Marketing department and Integrated Student Media Center.
  • Students will be exposed to audience-centered and future-oriented design principles
  • Classroom work and discussions are connected to real-world contexts in both the social and business arenas.
  • Integrated into the coursework, students will further develop their own digital citizenship through creative, imaginative, and ethical thinking and storytelling that helps address social problems and opportunities.
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Career Growth Ahead

A Digital Content Creation major from Graceland University can help to prepare you for these careers:

    • Film and video editor
    • Broadcast, sound and video technician
    •  Camera operator
    • Announcer
    • Writer
    • Editor
    • Photographer

               …and many other exciting fields.

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Tuition & Aid

Over 98% of students on the Lamoni campus receive financial aid.

An education from Graceland is one of the greatest investments you can make but we understand that cost is often a concern. With our generous scholarships and awards, you will find a truly affordable private education – often the cost of attending Graceland is less than a public university.

Find out more!