Esports Undergraduate Minor

Boost your business degree at Graceland University with an esports management minor.

Decoration Graphic
pattern
Careers in the Esports Industry is About Much More Than Playing Games

More than just a team — Graceland University Esports Undergraduate students are a community. From the thrilling races in Mario Kart to strategic team plays in Overwatch 2 and League of Legends, your journey in the world of esports will be marked by passion, dedication, and the pursuit of excellence.

Player Development: Beyond the Game
Our commitment goes beyond merely mastering games. We focus on nurturing our players to become the best versions of themselves both in and out of the digital arena. Through mentorship, practice, and resilience, we ensure our players grow not only as esports degree competitors but also as individuals.

Positive Atmosphere: A Home for Every Gamer
Esports careers are not merely about the competition; they're about camaraderie. At Graceland University, we've cultivated an environment where every player feels valued, supported, and motivated. Whether you're strategizing for a Valorant match, practicing aerials in Rocket League, or preparing for an epic battle in Super Smash Bros., you're doing it surrounded by friends who share your passion.

Fun Competition: Playing Hard, Playing Fair
While we play to win, we also play for fun. Esports, at its core, is about the joy of competition. From casual game nights to intense tournament showdowns, we ensure our players experience the exhilaration of competition, all while emphasizing sportsmanship and respect for our adversaries.

Our Games: A Spectrum of Adventure
We proudly support a diverse array of games, catering to various interests and skills:

  • Overwatch 2: Dive into a world of heroes, strategies, and epic team battles.
  • League of Legends: Test your mettle in the most iconic MOBA game, where strategy and quick reflexes reign supreme.
  • Rocket League: Marrying soccer and vehicular mayhem, it's a fast-paced, high-flying spectacle.
  • Valorant: Tactical shooting at its finest; every move counts.
  • Super Smash Bros.: Battle it out with iconic characters in this ultimate fighting arena.
  • Mario Kart: Race to the finish in the most exhilarating, and sometimes maddening, tracks ever.

Offerings
Minor
Field of Study
Business
Format
Lamoni Campus
Esports Minor Curriculum
  • Esports Minor

    A minor in Esports consists of 17-18 semester hours selected from the following courses:

    Courses Offered
    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    • BUAD3240Marketing Analytics
      BUAD3240 Marketing Analytics - 3 s.h.

      A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.

    • CSIT2240Computer Hardware and Operating Systems
      CSIT2240 Computer Hardware and Operating Systems - 3 s.h.

      A study of the modern computer organization of computer systems at the discrete and operating system levels. Topics include the core components of hardware and operating systems such as processor organization, digital logic and circuitry, instruction processing mechanisms, process management, memory management, and virtualization. Prerequisite: CSIT1200.

    • PHED3130Sports Psychology (also PSYC3130)
      PHED3130 Sports Psychology (also PSYC3130) - 3 s.h.

      An application of the theories and principles in psychology to the athlete, the athletic environment, and to coaching practices.

    • PHED3410Theory of Coaching
      PHED3410 Theory of Coaching - 2 s.h.

      Knowledge and understanding of the techniques and theory of coaching interscholastic athletics, including professional ethics in coaching.

    • PSYC3130Sports Psychology (also PHED3130)
      PSYC3130 Sports Psychology (also PHED3130) - 3 s.h.

      An application of the theories and principles in psychology to the athlete, the athletic environment, and to coaching practices.

    • SOCI4100Social Issues in Sport (also SPMT4100)
      SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    • SPMT3410Sport Facility and Event Management
      SPMT3410 Sport Facility and Event Management - 3 s.h.

      This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. Prerequisites: SPMT1200.

    • SPMT4100Social Issues in Sport (also SOCI4100)
      SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    BUAD3210Social Media Marketing BUAD3240Marketing Analytics CSIT2240Computer Hardware and Operating Systems PHED3130Sports Psychology (also PSYC3130) PHED3410Theory of Coaching PSYC3130Sports Psychology (also PHED3130) SOCI4100Social Issues in Sport (also SPMT4100) SPMT3300Sport Marketing SPMT3410Sport Facility and Event Management SPMT4100Social Issues in Sport (also SOCI4100)
    Course Descriptions
    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    BUAD3240 Marketing Analytics - 3 s.h.

    A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.

    CSIT2240 Computer Hardware and Operating Systems - 3 s.h.

    A study of the modern computer organization of computer systems at the discrete and operating system levels. Topics include the core components of hardware and operating systems such as processor organization, digital logic and circuitry, instruction processing mechanisms, process management, memory management, and virtualization. Prerequisite: CSIT1200.

    PHED3130 Sports Psychology (also PSYC3130) - 3 s.h.

    An application of the theories and principles in psychology to the athlete, the athletic environment, and to coaching practices.

    PHED3410 Theory of Coaching - 2 s.h.

    Knowledge and understanding of the techniques and theory of coaching interscholastic athletics, including professional ethics in coaching.

    PSYC3130 Sports Psychology (also PHED3130) - 3 s.h.

    An application of the theories and principles in psychology to the athlete, the athletic environment, and to coaching practices.

    SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    SPMT3410 Sport Facility and Event Management - 3 s.h.

    This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. Prerequisites: SPMT1200.

    SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

Exceptional Faculty
header pattern header pattern
Career Growth Ahead

An esports management minor is designed to introduce students to the world of esports and prepare them for service and leadership positions in the industry. Many go on to work in management, organization, leadership, production, PR, and more. An esports minor from Graceland University can help to prepare you for these careers:

  • Professional Gaming
  • Web and Graphic Designer
  • Media and Broadcasting
  • Esport Tournament Production
  • Esports Marketing and Public Relations
  • Esports Coaching
  • Esports Event Manager
  • Agent

…and many other exciting fields.

header pattern header pattern
Tuition & Aid

99% of students on the Lamoni campus receive financial aid.

As you consider college, you want a simple, easy-to-understand formula designed to ensure that the one-of-a-kind Graceland Experience is within reach for your family. Undergraduate tuition includes our unique Transformational Leadership major, and we offer generous financial aid and scholarships to all of our students, making Graceland as affordable, if not moreso, than most public universities.

Find out more!
Loading...