Incoming Graceland students for Fall 2022 –

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Esports

Minor

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Learn more about our program...

Graceland Esports offers opportunities for students to participate in a competitive environment and represent their university with pride in a new and exciting way. Esports represents yet another way for a diverse range of students to connect with their university and experience even greater value from their college experience. It's about more than just playing video games. Esports students are serious about the game and must develop and hone the necessary skills to be successful as a team. Esports even has direct application in the global workforce beyond graduation.

Offerings
Minor
Field of Study
Business
Format
Lamoni Campus
Curriculum
  • Esports Minor

    A minor in Esports consists of 18 semester hours from the following courses:

    Courses Offered
    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    • BUAD3240Marketing Analytics
      BUAD3240 Marketing Analytics - 3 s.h.

      A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.

    • PHED3410Theory of Coaching
      PHED3410 Theory of Coaching - 2 s.h.

      Knowledge and understanding of the techniques and theory of coaching interscholastic athletics, including professional ethics in coaching.

    • SOCI4100Social Issues in Sport (also SPMT4100)
      SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    • SPMT2700Sport Practicum
      SPMT2700 Sport Practicum - 0-3 s.h.

      The Sport Management Practicum exposes students to a practical learning environment through which they apply classroom theory to sport world reality. The practicum usually occurs on a part – time basis, during the student’s sophomore or junior year, focusing on personal learning objectives. Students complete additional coursework while completing the practicum, and therefore students are encouraged to pursue opportunities on - campus during the semester or off – campus during the summer. The practicum integrates coursework with planned and supervised sport experiences for a total of 120 hours. The practicum can be completed with the Graceland University Athletic Department or other agreed upon organization. Instructor's consent required for registration.

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    • SPMT3410Sport Facility and Event Management
      SPMT3410 Sport Facility and Event Management - 3 s.h.

      This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. 3 credits Prerequisites: SPMT1210, SPMT1220, AND SPMT1230.

    • SPMT4100Social Issues in Sport (also SOCI4100)
      SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    BUAD3210Social Media Marketing BUAD3240Marketing Analytics PHED3410Theory of Coaching SOCI4100Social Issues in Sport (also SPMT4100) SPMT2700Sport Practicum SPMT3300Sport Marketing SPMT3410Sport Facility and Event Management SPMT4100Social Issues in Sport (also SOCI4100)
    Course Descriptions
    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    BUAD3240 Marketing Analytics - 3 s.h.

    A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.

    PHED3410 Theory of Coaching - 2 s.h.

    Knowledge and understanding of the techniques and theory of coaching interscholastic athletics, including professional ethics in coaching.

    SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    SPMT2700 Sport Practicum - 0-3 s.h.

    The Sport Management Practicum exposes students to a practical learning environment through which they apply classroom theory to sport world reality. The practicum usually occurs on a part – time basis, during the student’s sophomore or junior year, focusing on personal learning objectives. Students complete additional coursework while completing the practicum, and therefore students are encouraged to pursue opportunities on - campus during the semester or off – campus during the summer. The practicum integrates coursework with planned and supervised sport experiences for a total of 120 hours. The practicum can be completed with the Graceland University Athletic Department or other agreed upon organization. Instructor's consent required for registration.

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    SPMT3410 Sport Facility and Event Management - 3 s.h.

    This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. 3 credits Prerequisites: SPMT1210, SPMT1220, AND SPMT1230.

    SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

Exceptional Faculty
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Career Growth Ahead

An esports minor from Graceland University can help to prepare you for these careers:

  • Professional Gaming
  • Web and Graphic Designer
  • Esports Event Manager
  • Agent

…and many other exciting fields.

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Tuition & Aid

Over 98% of students on the Lamoni campus receive financial aid.

An education from Graceland is one of the greatest investments you can make but we understand that cost is often a concern. With our generous scholarships and awards, you will find a truly affordable private education – often the cost of attending Graceland is less than a public university.

Find out more!