Director, Digital Marketing

Graceland University is seeking a Digital Marketing Director who is passionate about helping students and their families achieve their dream of higher education. Successful candidates in this role will have a balance of both tactical and strategic digital marketing experience. They will be called upon to oversee and administer the University’s web properties, so they should have a knowledge of HTML, CSS, and more. They will have experience of WordPress for content management and will know how to manipulate the tool to achieve university goals. Additionally, they will supervise one or more team members and will have input into social media and paid media strategy. Graceland is looking for someone who can wear a lot of different digital hats – if this is you, read on!

Required Qualifications:

• 3-5 years experience in digital marketing or related field
• Strategic digital marketing experience
• Understanding of WordPress as an administrator
• Knowledge HTML, CSS, Javascript, PHP, and other code languages necessary for web administration
• A knowledge of search engine optimization (SEO)
• An understanding of social media strategy and how it feeds organic traffic patterns
• Excellent communication skills, particularly for the web

Preferred Qualifications:

• An understanding of Google Analytics for regular reporting
• A knowledge of graphic design and experience with Canva and Adobe tools
• Ability to operate a digital camera
• Previous experience as a supervisor

Benefits Statement:

Graceland provides a variety of benefits to its employees, including health, vision, dental, life insurance, retirement, and other ancillary benefits. All full-time employees receive 4 weeks of vacation, pro-rated based on hire date.

About Graceland University:

Graceland University, founded in 1895 in Lamoni, Iowa, is committed to creating learning communities that prepare students for meaningful and productive lives. In addition to its main residential campus in Lamoni, Graceland has maintained a presence in Independence, Mo. for over 50 years. The Independence campus is home to the School of Nursing, is a location for the School of Education teacher education program, and administers Graceland’s online programs.

Graceland strives to create an environment of radical belonging, where all are welcome, valued, and empowered to learn and grow. Radical belonging enables Graceland students to gain the self-confidence and strength to be the bold leaders and changemakers the world needs. Graceland’s unique approach to residence life – the House system – is built upon the belief that students will become their best selves when they find belonging and inclusion in a strong support system.

How to Apply

Review of applications will begin immediately and continue until the position is filled. Send cover letter, resume, and three letters of reference using the web form below or email to personnel@graceland.edu.

Equal Opportunity Employment has been, and will continue to be, a fundamental principle at Graceland University, where employment is based upon personal capabilities and qualifications without discrimination because of race, color, creed, gender identity, religion, sex, age, national origin, disability, sexual orientation, or any other protected characteristic by law. Read more about Graceland’s commitment to diversity and inclusion.

Application Form