21st CENTURY

Course Descriptions

Preparatory Courses
Management/Marketing Core
Accounting/Finance Core
General Business Electives
Organizational Leadership

Preparatory Courses

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MATH1280 College Algebra 3 s.h.
Solutions of polynomial, rational and radical equations and inequalities, systems of equations, matrices, sequences, series, combinatorics, mathematical induction. Prerequisite: 2 years high school algebra or DEVL1200. Goal 4c2 (Goal 4 Catalog 0809+)

MATH1380 Introduction to Statistics 3 s.h.
Data analysis and measures of central tendency, dispersion, and correlation. Introduction to probability. Estimation and hypothesis testing. Bivariate regression. Elementary ANOVA. Introduction to nonparametric techniques. Prerequisite: 1 year high school algebra. Goal 4ab, 4c2 (Goal 4 Catalog 0809+)

ECON1300 Principles of Macroeconomics 3 s.h.
Analysis of the fundamental principles of the American economic system, centering on price, national income, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 2d (Goal 2C Catalog 0809+)

ECON1320 Principles of Microeconomics 3 s.h.
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, international trade and finance, and a survey of contemporary economic problems. Goal 2d (Goal 2C Catalog 0809+)

Management/Marketing Core

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BUAD3320 Principles of Management 3 s.h.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6 (Goal 6 Catalog 0809+)

BUAD3330 Principles of Marketing 3 s.h.
An examination of the field of marketing with a view to developing an understanding of the function of marketing and the operation of the market system. Prerequisite: ECON1320.

BUAD3340 Business Law 3 s.h.
Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

Accounting/Finance Core

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BUAD1420 Math for Decision Making 3 s.h.
A beginning course in finite mathematics and calculus for students in business, economics, management, and the social and life sciences. Prerequisites: Two years of high school algebra. Goal 4ab

ACCT2310 Financial Accounting 3 s.h.
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: BUAD1420 Math for Decision Making or MATH1510 Calculus I. Goal 4ab

ACCT2320 Managerial Accounting 3 s.h.
The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510. Goal 4ab

BUAD3380 Principles of Business Finance 3 s.h.
A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, and MATH1380. Goal 4ab

BUAD4200 Seminar in Business Policy 3 s.h.
An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1380. Goal 4ab, 4c1

General Business Electives

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+BUAD3200 Business Ethics 3 s.h.
An introduction to various ethical theories and their application to business situations. Students should gain greater awareness of ethical dilemmas as they occur, examine their own morals and their implications in various business settings, and become acquainted with some of the philosophical background of ethics. Goal 5 (Goal 5 Catalog 0809+)

+ BUAD3250 Entrepreneurship and Free Enterprise (Also ECON3250) 3 s.h.
To study and hear from the cast of entrepreneurs who have been, or are involved, in the drama of U.S. business. To help each student evaluate their own spirit and personality to see if they have entrepreneurial skills and talents. Prerequisite: ECON1320. Goal 2d (Goal 2C Catalog 0809+)

+BUAD3400 Small Business Ventures and Entrepreneurship 3 s.h.
Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320.

BUAD3450 Organizational Behavior 3 s.h.
Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Prerequisite: Junior standing or above. Goal 2d

+BUAD3490 Human Resource Management 3 s.h.
A comprehensive review of essential personnel management concepts, laws, controversies, and techniques for success currently being used in business.

+ BUAD3510 Integrated Marketing Communication 3 s.h.
Coordinating the various promotional mix elements within a communication campaign to create maximum clarity and impact. Includes advertising, public relations, direct marketing, sales promotion and personal selling, and explores strategies for combining and integrating them into an effective campaign. Students will also be introduced to theories, models and tools to make better promotional communication decisions. Prerequisite: BUAD3330. Goal 4c1

BUAD4400 Operations Management 3 s.h.
The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1380. Goal 4ab, 4c1

Organizational Leadership

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ORGL3100 Skills in Organizational Leadership 3 s.h.
Emphasis on being a change agent in the organization; diagnosis, solution, and monitoring of system-wide change issues; developing the workforce by building effective teams and monitoring career development. Anticipation of change, overcoming resistance; intervention and negotiation strategies, and effective communication. Includes a focus on development as a systematic, continuing process designed to improve an organization and its employees’ ability to deal with change.

ORGL3200 Concepts and Theories of Leadership
Promotes leadership development through the study of leadership theory and concepts and encourages the practical application of leadership at all levels. Includes historical approaches to leadership and focuses on important contemporary leadership perspectives such as Situational Leadership, Transformational Leadership, Servant Leadership and Principle-Centered Leadership. Through an examination of leadership theory, individual research, self-assessments and reflection as well as case studies, students will create a personal leadership assessment and development plan.

ORGL4100 Ethical Leadership in a Global Society 3 s.h.
Emphasis on dealing with leadership issues and challenges in a global context, taking into account factors such as social mores, norms, folkways, traditions, legal systems, religions, customs, business and cultural contexts, and government influence. Dealing with ethical issues in an organization considering the social, traditional, and legal aspects. Understanding and avoiding pressures of ethnocentrism, situational ethics, and other leadership challenges in a poly-cultural and multinational work environment. A work/study project, done in a work environment, or a significant research paper on a timely organizational leadership topic will be required.

+ COMM3310 Interpersonal Communication 3 s.h.
Advanced study in one-to-one human communication. Course seeks to draw from experience, interaction, and theory to encourage behavioral and conceptual understanding of dyadic relationships. Goal 1a (Goal 1A Catalog 0809+)

COMM3100 Intercultural Communication (Also INTD3100) 3 s.h.
An examination of concepts that have application to communication across cultural boundaries, with emphasis on relating them to effective intercultural communication skills. Goal 1a, 7 (Goal 7 Catalog 0809+)

+ SOCI3210 Conflict Resolution (Also COMM/PEAC3210) 3 s.h.
Focuses on the causes and resolution of conflict at the micro level (family, school, community, church, interpersonal, etc.). Goal 1a, 2d, 4 (Goal 1A Catalog 0809+)

PSYC3440 Industrial/Organizational Psychology 3 s.h.
Psychological theory applied to problems of work: workplace design; group behavior; labor-management relations; leadership; employee selection and retention; psychological evaluation of workers. Goal 2d (Goal 2C Catalog 0809+)