Toward Together:

COVID-19 Campus Preparedness Plan
×
header pattern
  • BA Degree - Sport Management Major

    Our sport management major is more than just talking about the big game. At Graceland you’ll learn the solid business fundamentals of economics, marketing and management along with coursework around the legal and ethical issues in sports, psychology of sports and communications.

    In addition to the essential education requirements, majors in Sport Management must complete 45 s.h. in Sport Management, Business, Economics, Accounting, Physical Education, and Recreation including:

    Choose two courses from one of the following areas (6 total s.h.):

    Sport Marketing/Sport Information: BUAD3330 Principles of MarketingBUAD4430 Marketing StrategiesCOMM2500 Introduction to Mass MediaCOMM3140 Campaigns and Theories of PersuasionBUAD3210 Social Media MarketingSPMT2700 Sport Practicum.

    Sport Administration: ECON1300 Principles of MacroeconomicsACCT2320 Managerial AccountingBUAD3450 Organizational BehaviorBUAD3490 Human Resource ManagementBUAD3460 Operations ManagementHMSC4320 Organizational Administration and Policy AnalysisSPMT2700 Sport Practicum.

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ACCT2320Managerial Accounting
      ACCT2320 Managerial Accounting - 3 s.h.

      The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510.

    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    • BUAD3330Principles of Marketing
      BUAD3330 Principles of Marketing - 3 s.h.

      A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    • BUAD3450Organizational Behavior
      BUAD3450 Organizational Behavior - 3 s.h.

      Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    • BUAD3460Operations Management
      BUAD3460 Operations Management - 3 s.h.

      The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1380. Offered Fall odd years. +This course is only offered every other year.

    • BUAD3490Human Resource Management
      BUAD3490 Human Resource Management - 3 s.h.

      A comprehensive review of essential personnel management concepts, laws, controversies, and techniques for success currently being used in business. Offered for online Organizational Leadership major only. +This course is only offered every other year.

    • BUAD4430Marketing Strategies
      BUAD4430 Marketing Strategies - 3 s.h.

      A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.

    • COMM2500Introduction to Mass Media
      COMM2500 Introduction to Mass Media - 3 s.h.

      An examination of the various landmark theories, such as rhetorical, Marxist, and feminist to analyze popular culture, with an emphasis on the importance of communication in the production and consumption of culture. Students will study the development of culture by applying different theories or 'lenses' to cultural artifacts including music, movies, advertisements, clothing, etc. +This course is only offered every other year.

    • COMM3140Campaigns and Theories of Persuasion
      COMM3140 Campaigns and Theories of Persuasion - 3 s.h.

      An emphasis in learning theories, information processing theories, perception theories, components of persuasive appeals, and the ethics involved in persuasion. Further, students will examine the theories and persuasive appeals involved in communication campaigns and critique the success, or lack thereof, of multiple persuasive strategies. +This course is only offered every other year.

    • ECON1300Principles of Macroeconomics
      ECON1300 Principles of Macroeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    • ECON3220Economics of Sports
      ECON3220 Economics of Sports - 3 s.h.

      An application of economic theory to the business of sports. Areas include labor economics, public finance, and the theory of the firm. Prerequisite: ECON1320 and either two MATH courses or MATH1380. Goal 1C.

    • HMSC4100Social Issues in Sport
      HMSC4100 Social Issues in Sport - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    • HMSC4350Sport Facility Management
      HMSC4350 Sport Facility Management - 3 s.h.

      Explores problems, principles, and techniques of management, design, and operation of selected elite sport, mass sport and recreation facilities.

    • PHED3130Sports Psychology (also PSYC3130)
      PHED3130 Sports Psychology (also PSYC3130) - 3 s.h.

      Analysis and application of psychological and sociological data related to the participation of the coach and the athlete in competitive sports programs. Prerequisites: Junior standing or instructor's permission.

    • SPMT1200Introduction to Sport Management
      SPMT1200 Introduction to Sport Management - 3 s.h.

      An introduction to the field of sport management, including history of sport, leadership, management process, marketing and communication, and legal and ethical aspects in non-profit and for profit organizations.

    • SPMT2300Legal and Ethical Issues in Sports
      SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

      A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    • SPMT2700Sport Practicum
      SPMT2700 Sport Practicum - 0-3 s.h.

      The Sport Management Practicum exposes students to a practical learning environment through which they apply classroom theory to sport world reality. The practicum usually occurs on a part – time basis, during the student’s sophomore or junior year, focusing on personal learning objectives. Students complete additional coursework while completing the practicum, and therefore students are encouraged to pursue opportunities on - campus during the semester or off – campus during the summer. The practicum integrates coursework with planned and supervised sport experiences for a total of 120 hours. The practicum can be completed with the Graceland University Athletic Department or other agreed upon organization. Instructor's consent required for registration.

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    • SPMT3400Event Management
      SPMT3400 Event Management - 3 s.h.

      Application and study of the management process to hosting and organizing elite, recreation, and mass sporting events. Includes investigation of social, financial, and environmental factors involved in the process. Prerequisite: BUAD3320.

    • SPMT4500Seminar in Sport Management
      SPMT4500 Seminar in Sport Management - 3 s.h.

      Students investigate a variety of topics in sport management and present their research and findings to the seminar. Oral presentations and research papers are required for each round of topics. Prerequisites: Junior or senior standing.

    • SPMT4700Internship in Sport Management
      SPMT4700 Internship in Sport Management - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of sport management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    ACCT2310Financial Accounting ACCT2320Managerial Accounting BUAD3210Social Media Marketing BUAD3320Principles of Management BUAD3330Principles of Marketing BUAD3450Organizational Behavior BUAD3460Operations Management BUAD3490Human Resource Management BUAD4430Marketing Strategies COMM2500Introduction to Mass Media COMM3140Campaigns and Theories of Persuasion ECON1300Principles of Macroeconomics ECON1320Principles of Microeconomics ECON3220Economics of Sports HMSC4100Social Issues in Sport HMSC4350Sport Facility Management PHED3130Sports Psychology (also PSYC3130) SPMT1200Introduction to Sport Management SPMT2300Legal and Ethical Issues in Sports SPMT2700Sport Practicum SPMT3300Sport Marketing SPMT3400Event Management SPMT4500Seminar in Sport Management SPMT4700Internship in Sport Management
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ACCT2320 Managerial Accounting - 3 s.h.

    The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510.

    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    BUAD3330 Principles of Marketing - 3 s.h.

    A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    BUAD3450 Organizational Behavior - 3 s.h.

    Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    BUAD3460 Operations Management - 3 s.h.

    The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1380. Offered Fall odd years. +This course is only offered every other year.

    BUAD3490 Human Resource Management - 3 s.h.

    A comprehensive review of essential personnel management concepts, laws, controversies, and techniques for success currently being used in business. Offered for online Organizational Leadership major only. +This course is only offered every other year.

    BUAD4430 Marketing Strategies - 3 s.h.

    A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.

    COMM2500 Introduction to Mass Media - 3 s.h.

    An examination of the various landmark theories, such as rhetorical, Marxist, and feminist to analyze popular culture, with an emphasis on the importance of communication in the production and consumption of culture. Students will study the development of culture by applying different theories or 'lenses' to cultural artifacts including music, movies, advertisements, clothing, etc. +This course is only offered every other year.

    COMM3140 Campaigns and Theories of Persuasion - 3 s.h.

    An emphasis in learning theories, information processing theories, perception theories, components of persuasive appeals, and the ethics involved in persuasion. Further, students will examine the theories and persuasive appeals involved in communication campaigns and critique the success, or lack thereof, of multiple persuasive strategies. +This course is only offered every other year.

    ECON1300 Principles of Macroeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    ECON3220 Economics of Sports - 3 s.h.

    An application of economic theory to the business of sports. Areas include labor economics, public finance, and the theory of the firm. Prerequisite: ECON1320 and either two MATH courses or MATH1380. Goal 1C.

    HMSC4100 Social Issues in Sport - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    HMSC4350 Sport Facility Management - 3 s.h.

    Explores problems, principles, and techniques of management, design, and operation of selected elite sport, mass sport and recreation facilities.

    PHED3130 Sports Psychology (also PSYC3130) - 3 s.h.

    Analysis and application of psychological and sociological data related to the participation of the coach and the athlete in competitive sports programs. Prerequisites: Junior standing or instructor's permission.

    SPMT1200 Introduction to Sport Management - 3 s.h.

    An introduction to the field of sport management, including history of sport, leadership, management process, marketing and communication, and legal and ethical aspects in non-profit and for profit organizations.

    SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

    A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    SPMT2700 Sport Practicum - 0-3 s.h.

    The Sport Management Practicum exposes students to a practical learning environment through which they apply classroom theory to sport world reality. The practicum usually occurs on a part – time basis, during the student’s sophomore or junior year, focusing on personal learning objectives. Students complete additional coursework while completing the practicum, and therefore students are encouraged to pursue opportunities on - campus during the semester or off – campus during the summer. The practicum integrates coursework with planned and supervised sport experiences for a total of 120 hours. The practicum can be completed with the Graceland University Athletic Department or other agreed upon organization. Instructor's consent required for registration.

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    SPMT3400 Event Management - 3 s.h.

    Application and study of the management process to hosting and organizing elite, recreation, and mass sporting events. Includes investigation of social, financial, and environmental factors involved in the process. Prerequisite: BUAD3320.

    SPMT4500 Seminar in Sport Management - 3 s.h.

    Students investigate a variety of topics in sport management and present their research and findings to the seminar. Oral presentations and research papers are required for each round of topics. Prerequisites: Junior or senior standing.

    SPMT4700 Internship in Sport Management - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of sport management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

  • Sport Management Minor

    A minor in Sport Management consists of 18 semester hours from the following courses:

    Any two of the following:

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    • ECON3220Economics of Sports
      ECON3220 Economics of Sports - 3 s.h.

      An application of economic theory to the business of sports. Areas include labor economics, public finance, and the theory of the firm. Prerequisite: ECON1320 and either two MATH courses or MATH1380. Goal 1C.

    • HMSC4100Social Issues in Sport
      HMSC4100 Social Issues in Sport - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    • HMSC4350Sport Facility Management
      HMSC4350 Sport Facility Management - 3 s.h.

      Explores problems, principles, and techniques of management, design, and operation of selected elite sport, mass sport and recreation facilities.

    • SPMT1200Introduction to Sport Management
      SPMT1200 Introduction to Sport Management - 3 s.h.

      An introduction to the field of sport management, including history of sport, leadership, management process, marketing and communication, and legal and ethical aspects in non-profit and for profit organizations.

    • SPMT2300Legal and Ethical Issues in Sports
      SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

      A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    • SPMT3400Event Management
      SPMT3400 Event Management - 3 s.h.

      Application and study of the management process to hosting and organizing elite, recreation, and mass sporting events. Includes investigation of social, financial, and environmental factors involved in the process. Prerequisite: BUAD3320.

    ACCT2310Financial Accounting ECON1320Principles of Microeconomics ECON3220Economics of Sports HMSC4100Social Issues in Sport HMSC4350Sport Facility Management SPMT1200Introduction to Sport Management SPMT2300Legal and Ethical Issues in Sports SPMT3300Sport Marketing SPMT3400Event Management
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    ECON3220 Economics of Sports - 3 s.h.

    An application of economic theory to the business of sports. Areas include labor economics, public finance, and the theory of the firm. Prerequisite: ECON1320 and either two MATH courses or MATH1380. Goal 1C.

    HMSC4100 Social Issues in Sport - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    HMSC4350 Sport Facility Management - 3 s.h.

    Explores problems, principles, and techniques of management, design, and operation of selected elite sport, mass sport and recreation facilities.

    SPMT1200 Introduction to Sport Management - 3 s.h.

    An introduction to the field of sport management, including history of sport, leadership, management process, marketing and communication, and legal and ethical aspects in non-profit and for profit organizations.

    SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

    A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    SPMT3400 Event Management - 3 s.h.

    Application and study of the management process to hosting and organizing elite, recreation, and mass sporting events. Includes investigation of social, financial, and environmental factors involved in the process. Prerequisite: BUAD3320.

  • Esports Minor

    A minor in Esports consists of 18 semester hours from the following courses:

    Courses Offered
    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    • HMSC4100Social Issues in Sport
      HMSC4100 Social Issues in Sport - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    • HMSC4350Sport Facility Management
      HMSC4350 Sport Facility Management - 3 s.h.

      Explores problems, principles, and techniques of management, design, and operation of selected elite sport, mass sport and recreation facilities.

    • PHED3410Theory of Coaching
      PHED3410 Theory of Coaching - 2 s.h.

      Knowledge and understanding of the techniques and theory of coaching interscholastic athletics, including professional ethics in coaching.

    • SPMT2700Sport Practicum
      SPMT2700 Sport Practicum - 0-3 s.h.

      The Sport Management Practicum exposes students to a practical learning environment through which they apply classroom theory to sport world reality. The practicum usually occurs on a part – time basis, during the student’s sophomore or junior year, focusing on personal learning objectives. Students complete additional coursework while completing the practicum, and therefore students are encouraged to pursue opportunities on - campus during the semester or off – campus during the summer. The practicum integrates coursework with planned and supervised sport experiences for a total of 120 hours. The practicum can be completed with the Graceland University Athletic Department or other agreed upon organization. Instructor's consent required for registration.

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    • SPMT3400Event Management
      SPMT3400 Event Management - 3 s.h.

      Application and study of the management process to hosting and organizing elite, recreation, and mass sporting events. Includes investigation of social, financial, and environmental factors involved in the process. Prerequisite: BUAD3320.

    BUAD3210Social Media Marketing HMSC4100Social Issues in Sport HMSC4350Sport Facility Management PHED3410Theory of Coaching SPMT2700Sport Practicum SPMT3300Sport Marketing SPMT3400Event Management
    Course Descriptions
    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    HMSC4100 Social Issues in Sport - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    HMSC4350 Sport Facility Management - 3 s.h.

    Explores problems, principles, and techniques of management, design, and operation of selected elite sport, mass sport and recreation facilities.

    PHED3410 Theory of Coaching - 2 s.h.

    Knowledge and understanding of the techniques and theory of coaching interscholastic athletics, including professional ethics in coaching.

    SPMT2700 Sport Practicum - 0-3 s.h.

    The Sport Management Practicum exposes students to a practical learning environment through which they apply classroom theory to sport world reality. The practicum usually occurs on a part – time basis, during the student’s sophomore or junior year, focusing on personal learning objectives. Students complete additional coursework while completing the practicum, and therefore students are encouraged to pursue opportunities on - campus during the semester or off – campus during the summer. The practicum integrates coursework with planned and supervised sport experiences for a total of 120 hours. The practicum can be completed with the Graceland University Athletic Department or other agreed upon organization. Instructor's consent required for registration.

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    SPMT3400 Event Management - 3 s.h.

    Application and study of the management process to hosting and organizing elite, recreation, and mass sporting events. Includes investigation of social, financial, and environmental factors involved in the process. Prerequisite: BUAD3320.

  • Course list - Sport Management
    Courses Offered
    • SPMT1200Introduction to Sport Management
      SPMT1200 Introduction to Sport Management - 3 s.h.

      An introduction to the field of sport management, including history of sport, leadership, management process, marketing and communication, and legal and ethical aspects in non-profit and for profit organizations.

    • SPMT2300Legal and Ethical Issues in Sports
      SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

      A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    • SPMT2700Sport Practicum
      SPMT2700 Sport Practicum - 0-3 s.h.

      The Sport Management Practicum exposes students to a practical learning environment through which they apply classroom theory to sport world reality. The practicum usually occurs on a part – time basis, during the student’s sophomore or junior year, focusing on personal learning objectives. Students complete additional coursework while completing the practicum, and therefore students are encouraged to pursue opportunities on - campus during the semester or off – campus during the summer. The practicum integrates coursework with planned and supervised sport experiences for a total of 120 hours. The practicum can be completed with the Graceland University Athletic Department or other agreed upon organization. Instructor's consent required for registration.

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    • SPMT3400Event Management
      SPMT3400 Event Management - 3 s.h.

      Application and study of the management process to hosting and organizing elite, recreation, and mass sporting events. Includes investigation of social, financial, and environmental factors involved in the process. Prerequisite: BUAD3320.

    • SPMT4500Seminar in Sport Management
      SPMT4500 Seminar in Sport Management - 3 s.h.

      Students investigate a variety of topics in sport management and present their research and findings to the seminar. Oral presentations and research papers are required for each round of topics. Prerequisites: Junior or senior standing.

    • SPMT4700Internship in Sport Management
      SPMT4700 Internship in Sport Management - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of sport management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    SPMT1200Introduction to Sport Management SPMT2300Legal and Ethical Issues in Sports SPMT2700Sport Practicum SPMT3300Sport Marketing SPMT3400Event Management SPMT4500Seminar in Sport Management SPMT4700Internship in Sport Management
    Course Descriptions
    SPMT1200 Introduction to Sport Management - 3 s.h.

    An introduction to the field of sport management, including history of sport, leadership, management process, marketing and communication, and legal and ethical aspects in non-profit and for profit organizations.

    SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

    A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    SPMT2700 Sport Practicum - 0-3 s.h.

    The Sport Management Practicum exposes students to a practical learning environment through which they apply classroom theory to sport world reality. The practicum usually occurs on a part – time basis, during the student’s sophomore or junior year, focusing on personal learning objectives. Students complete additional coursework while completing the practicum, and therefore students are encouraged to pursue opportunities on - campus during the semester or off – campus during the summer. The practicum integrates coursework with planned and supervised sport experiences for a total of 120 hours. The practicum can be completed with the Graceland University Athletic Department or other agreed upon organization. Instructor's consent required for registration.

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    SPMT3400 Event Management - 3 s.h.

    Application and study of the management process to hosting and organizing elite, recreation, and mass sporting events. Includes investigation of social, financial, and environmental factors involved in the process. Prerequisite: BUAD3320.

    SPMT4500 Seminar in Sport Management - 3 s.h.

    Students investigate a variety of topics in sport management and present their research and findings to the seminar. Oral presentations and research papers are required for each round of topics. Prerequisites: Junior or senior standing.

    SPMT4700 Internship in Sport Management - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of sport management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.