Graceland’s C.H. Sandage School of Business offers a Bachelor of Arts in Marketing degree.
In addition to the general education requirements, majors in Marketing must complete a concentration of 36 semester hours in Accounting, Business, and Economics including:
Courses Required for General Education:
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.
The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.
This is the capstone course for Business Management, Marketing, and Agricultural Business Majors. The Senior Seminar in Design Thinking for Strategic Innovation is structured with a rigorous approach, emphasizing practical application and critical analysis of design thinking principles to solve real-world strategic challenges. Students engage in advanced problem-solving frameworks, including empathy-driven research, ideation, prototyping, and iterative testing, requiring them to think innovatively and strategically. Throughout the course, they apply design thinking methodologies to complex business scenarios, work on team-based projects, and receive continuous feedback to refine their solutions. The course rigor is reflected in its demand for creativity, strategic foresight, and the ability to navigate ambiguity, preparing students to lead innovation within dynamic business environments. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.
A comprehensive capstone course for students majoring in Finance that integrates material from previous courses taken in the major and explores a wide range of finance-related topics, including the ethical issues affecting the current financial environment of business firms. Pre-requisites: BUAD3370, BUAD3380.
The course is aimed at both students focusing on brand management as it relates to a career and those intellectually curious about branding. Brand management is transforming, and the course tackles various aspects of brand management and the shifting roles of brand managers. The critical learning for this course is framed around four questions: 1. How are these concepts relevant to the real world? 2. How do we know that this is true? 3. Do we have any evidence that this phenomenon exists or is true? 4. How can the frameworks proposed here be helpful to practicing decision-making? This course is designed to provide students with an applied understanding of Strategic Brand Management: 1) brands, brand architecture, and brand management, 2) developing a brand strategy, 3) designing and implementing brand marketing programs, 4) measuring and interpreting brand performance, and 5) growing and sustaining brand equity. Prerequisites: BUAD2330 Principles of Marketing or SPMT330 Sport Marketing.
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials.. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.
A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.
The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.
This is the capstone course for Business Management, Marketing, and Agricultural Business Majors. The Senior Seminar in Design Thinking for Strategic Innovation is structured with a rigorous approach, emphasizing practical application and critical analysis of design thinking principles to solve real-world strategic challenges. Students engage in advanced problem-solving frameworks, including empathy-driven research, ideation, prototyping, and iterative testing, requiring them to think innovatively and strategically. Throughout the course, they apply design thinking methodologies to complex business scenarios, work on team-based projects, and receive continuous feedback to refine their solutions. The course rigor is reflected in its demand for creativity, strategic foresight, and the ability to navigate ambiguity, preparing students to lead innovation within dynamic business environments. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.
A comprehensive capstone course for students majoring in Finance that integrates material from previous courses taken in the major and explores a wide range of finance-related topics, including the ethical issues affecting the current financial environment of business firms. Pre-requisites: BUAD3370, BUAD3380.
The course is aimed at both students focusing on brand management as it relates to a career and those intellectually curious about branding. Brand management is transforming, and the course tackles various aspects of brand management and the shifting roles of brand managers. The critical learning for this course is framed around four questions: 1. How are these concepts relevant to the real world? 2. How do we know that this is true? 3. Do we have any evidence that this phenomenon exists or is true? 4. How can the frameworks proposed here be helpful to practicing decision-making? This course is designed to provide students with an applied understanding of Strategic Brand Management: 1) brands, brand architecture, and brand management, 2) developing a brand strategy, 3) designing and implementing brand marketing programs, 4) measuring and interpreting brand performance, and 5) growing and sustaining brand equity. Prerequisites: BUAD2330 Principles of Marketing or SPMT330 Sport Marketing.
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials.. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.
A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.
A minor in Marketing consists of 18 semester hours in Business courses including::
Suggest ECON1320 Principles of Microeconomics for General Education.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.
The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.
The course is aimed at both students focusing on brand management as it relates to a career and those intellectually curious about branding. Brand management is transforming, and the course tackles various aspects of brand management and the shifting roles of brand managers. The critical learning for this course is framed around four questions: 1. How are these concepts relevant to the real world? 2. How do we know that this is true? 3. Do we have any evidence that this phenomenon exists or is true? 4. How can the frameworks proposed here be helpful to practicing decision-making? This course is designed to provide students with an applied understanding of Strategic Brand Management: 1) brands, brand architecture, and brand management, 2) developing a brand strategy, 3) designing and implementing brand marketing programs, 4) measuring and interpreting brand performance, and 5) growing and sustaining brand equity. Prerequisites: BUAD2330 Principles of Marketing or SPMT330 Sport Marketing.
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.
The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.
The course is aimed at both students focusing on brand management as it relates to a career and those intellectually curious about branding. Brand management is transforming, and the course tackles various aspects of brand management and the shifting roles of brand managers. The critical learning for this course is framed around four questions: 1. How are these concepts relevant to the real world? 2. How do we know that this is true? 3. Do we have any evidence that this phenomenon exists or is true? 4. How can the frameworks proposed here be helpful to practicing decision-making? This course is designed to provide students with an applied understanding of Strategic Brand Management: 1) brands, brand architecture, and brand management, 2) developing a brand strategy, 3) designing and implementing brand marketing programs, 4) measuring and interpreting brand performance, and 5) growing and sustaining brand equity. Prerequisites: BUAD2330 Principles of Marketing or SPMT330 Sport Marketing.
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
Students wishing to earn the Data Analytics for Marketing certificate must complete the following 18 credit hours with Graceland University.
A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.
The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
An introduction to the fundamentals of computer programming through extensive practice developing software in the Python language. Fundamental terminology and topics such as integrated development environments, variables, data types, control structures, functions, and objects will be covered. ELO4 Global Learning - Innovation
Introduction to the basic methods of analysis in Data Science and Data Analytics. This course introduces students to the basic statistical methods, coding applications, problem solving, and data integrity issues common to the field.
The course covers the basic aspects of a complete data analytics project. Students will use data sets obtained from community partners. Students will work in teams with each team producing a problem definition in conjunction with the client, conducting the proposed analysis directed at providing insight into the problem, and disseminating the results of the analysis in written and oral form.
A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.
The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
An introduction to the fundamentals of computer programming through extensive practice developing software in the Python language. Fundamental terminology and topics such as integrated development environments, variables, data types, control structures, functions, and objects will be covered. ELO4 Global Learning - Innovation
Introduction to the basic methods of analysis in Data Science and Data Analytics. This course introduces students to the basic statistical methods, coding applications, problem solving, and data integrity issues common to the field.
The course covers the basic aspects of a complete data analytics project. Students will use data sets obtained from community partners. Students will work in teams with each team producing a problem definition in conjunction with the client, conducting the proposed analysis directed at providing insight into the problem, and disseminating the results of the analysis in written and oral form.
Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.
An overview of personal financial management, including investment, taxation, insurance and credit.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
An introduction to various ethical theories and their application to business situations. Students should gain greater awareness of ethical dilemmas as they occur, examine their own morals and their implications in various business settings, and become acquainted with some of the philosophical background of ethics.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
This course is a fundamental exploration into the dynamic field of organizational change. This course gives students a comprehensive understanding of the theories, methodologies, and best practices (change, AI, machine learning) IoT (Internet of Things) and modern innovations) essential for managing organizational change. Participants delve into case studies, practical applications, and interactive discussions, gaining insights into the complexities of change and the strategies to navigate them successfully. Prerequisite: BUAD3220.
A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.
This course provides a comprehensive overview of Human Resource Management (HRM) principles and practices within business settings. It explores key HR functions, including recruitment, selection, training, development, performance management, compensation, employee relations, and legal compliance. Students will develop an understanding of how HRM aligns with organizational strategy and contributes to achieving business goals. The course emphasizes ethical considerations, diversity and inclusion, and the role of HRM in fostering a positive organizational culture.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
Emphasis is placed on: learning skills for taking risks and thriving in a changing environment; discovering individual passion; learning about the system in which we exist; and becoming action oriented. In addition to being academically challenging, this course will also be physically challenging due to the service projects, team-building and risk-taking activities. Prerequisites: BUAD3350 and instructor's consent.
An introduction to the fundamental issues of modern finance facing firms, including investment and financing decisions, interactions with capital markets, financial analysis, and business forecasting. Topics are taught with a focus on a code of ethics and professional standards guided by industry best practices.
A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.
Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.
An examination of the financial techniques utilized in global organizations and the international financial markets with which they interact. A focus is placed on how financial leaders can make ethically grounded decisions, while navigating the strategic and financial challenges facing global businesses today.
The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.
A comprehensive review of essential personnel management concepts, laws, controversies, and techniques for success currently being used in business. Offered for online Organizational Leadership major only. +This course is only offered every other year.
A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.
A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.
A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3380, and ECON1320. +This course is only offered every other year.
An internship that allows students to work with professionals who are in career areas relating to the field of entrepreneurship. The student will play an active role in identifying potential field sponsors. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.
An internship that allows students to work with professionals who are in career areas relating to the field of finance. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/ Fail basis.) Prerequisite: Instructor’s consent.
An internship that allows students to work with professionals who are in career areas relating to the field of international business. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.
An internship that allows students to work with professionals who are in career areas relating to the field of management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.
An internship that allows students to work with professionals who are in career areas relating to the field of marketing. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/ Fail basis.) Prerequisite: Instructor’s consent.
An internship that allows students to work with professionals who are in career areas relating to the field of human resource management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.
An internship that allows students to work with professionals who are in career areas relating to the field of social media marketing. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.
An exploration of new technologies that are disrupting the financial services industry, including artificial intelligence, deep learning, blockchain technology and open APIs. Includes an examination of fintech start-ups that are driving change in business models, products, applications and customer user interface.
This is the capstone course for Business Management, Marketing, and Agricultural Business Majors. The Senior Seminar in Design Thinking for Strategic Innovation is structured with a rigorous approach, emphasizing practical application and critical analysis of design thinking principles to solve real-world strategic challenges. Students engage in advanced problem-solving frameworks, including empathy-driven research, ideation, prototyping, and iterative testing, requiring them to think innovatively and strategically. Throughout the course, they apply design thinking methodologies to complex business scenarios, work on team-based projects, and receive continuous feedback to refine their solutions. The course rigor is reflected in its demand for creativity, strategic foresight, and the ability to navigate ambiguity, preparing students to lead innovation within dynamic business environments. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.
A comprehensive capstone course for students majoring in Finance that integrates material from previous courses taken in the major and explores a wide range of finance-related topics, including the ethical issues affecting the current financial environment of business firms. Pre-requisites: BUAD3370, BUAD3380.
The course is aimed at both students focusing on brand management as it relates to a career and those intellectually curious about branding. Brand management is transforming, and the course tackles various aspects of brand management and the shifting roles of brand managers. The critical learning for this course is framed around four questions: 1. How are these concepts relevant to the real world? 2. How do we know that this is true? 3. Do we have any evidence that this phenomenon exists or is true? 4. How can the frameworks proposed here be helpful to practicing decision-making? This course is designed to provide students with an applied understanding of Strategic Brand Management: 1) brands, brand architecture, and brand management, 2) developing a brand strategy, 3) designing and implementing brand marketing programs, 4) measuring and interpreting brand performance, and 5) growing and sustaining brand equity. Prerequisites: BUAD2330 Principles of Marketing or SPMT330 Sport Marketing.
The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1360. Offered Fall odd years. +This course is only offered every other year.
The Strategic Sales Management course emphasizes the strategic leadership aspects of sales and revenue generation. It includes sales forecasting, customer relationship management, sales team management, and negotiation strategies. Students learn to align sales efforts with overall business objectives, maximizing revenue while maintaining strong customer relationships.
This course stands as a pivotal cornerstone in the realm of modern marketing strategies, which every marketing student must understand and know its applied science. This comprehensive course examines various marketing channels, emphasizing the harmonious and balanced integration of advertising, public relations, digital marketing, and brand communication. Students are challenged with a rich learning experience, exploring the synergistic relationship between different communication platforms and their collective impact on building strong, cohesive brand narratives. Prerequisite: BUAD4320
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
nternship that allows students to work with professionals in a business setting. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.
Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.
An overview of personal financial management, including investment, taxation, insurance and credit.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
An introduction to various ethical theories and their application to business situations. Students should gain greater awareness of ethical dilemmas as they occur, examine their own morals and their implications in various business settings, and become acquainted with some of the philosophical background of ethics.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
This course is a fundamental exploration into the dynamic field of organizational change. This course gives students a comprehensive understanding of the theories, methodologies, and best practices (change, AI, machine learning) IoT (Internet of Things) and modern innovations) essential for managing organizational change. Participants delve into case studies, practical applications, and interactive discussions, gaining insights into the complexities of change and the strategies to navigate them successfully. Prerequisite: BUAD3220.
A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.
This course provides a comprehensive overview of Human Resource Management (HRM) principles and practices within business settings. It explores key HR functions, including recruitment, selection, training, development, performance management, compensation, employee relations, and legal compliance. Students will develop an understanding of how HRM aligns with organizational strategy and contributes to achieving business goals. The course emphasizes ethical considerations, diversity and inclusion, and the role of HRM in fostering a positive organizational culture.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
Emphasis is placed on: learning skills for taking risks and thriving in a changing environment; discovering individual passion; learning about the system in which we exist; and becoming action oriented. In addition to being academically challenging, this course will also be physically challenging due to the service projects, team-building and risk-taking activities. Prerequisites: BUAD3350 and instructor's consent.
An introduction to the fundamental issues of modern finance facing firms, including investment and financing decisions, interactions with capital markets, financial analysis, and business forecasting. Topics are taught with a focus on a code of ethics and professional standards guided by industry best practices.
A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.
Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.
An examination of the financial techniques utilized in global organizations and the international financial markets with which they interact. A focus is placed on how financial leaders can make ethically grounded decisions, while navigating the strategic and financial challenges facing global businesses today.
The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.
A comprehensive review of essential personnel management concepts, laws, controversies, and techniques for success currently being used in business. Offered for online Organizational Leadership major only. +This course is only offered every other year.
A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.
A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.
A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3380, and ECON1320. +This course is only offered every other year.
An internship that allows students to work with professionals who are in career areas relating to the field of entrepreneurship. The student will play an active role in identifying potential field sponsors. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.
An internship that allows students to work with professionals who are in career areas relating to the field of finance. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/ Fail basis.) Prerequisite: Instructor’s consent.
An internship that allows students to work with professionals who are in career areas relating to the field of international business. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.
An internship that allows students to work with professionals who are in career areas relating to the field of management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.
An internship that allows students to work with professionals who are in career areas relating to the field of marketing. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/ Fail basis.) Prerequisite: Instructor’s consent.
An internship that allows students to work with professionals who are in career areas relating to the field of human resource management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.
An internship that allows students to work with professionals who are in career areas relating to the field of social media marketing. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.
An exploration of new technologies that are disrupting the financial services industry, including artificial intelligence, deep learning, blockchain technology and open APIs. Includes an examination of fintech start-ups that are driving change in business models, products, applications and customer user interface.
This is the capstone course for Business Management, Marketing, and Agricultural Business Majors. The Senior Seminar in Design Thinking for Strategic Innovation is structured with a rigorous approach, emphasizing practical application and critical analysis of design thinking principles to solve real-world strategic challenges. Students engage in advanced problem-solving frameworks, including empathy-driven research, ideation, prototyping, and iterative testing, requiring them to think innovatively and strategically. Throughout the course, they apply design thinking methodologies to complex business scenarios, work on team-based projects, and receive continuous feedback to refine their solutions. The course rigor is reflected in its demand for creativity, strategic foresight, and the ability to navigate ambiguity, preparing students to lead innovation within dynamic business environments. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.
A comprehensive capstone course for students majoring in Finance that integrates material from previous courses taken in the major and explores a wide range of finance-related topics, including the ethical issues affecting the current financial environment of business firms. Pre-requisites: BUAD3370, BUAD3380.
The course is aimed at both students focusing on brand management as it relates to a career and those intellectually curious about branding. Brand management is transforming, and the course tackles various aspects of brand management and the shifting roles of brand managers. The critical learning for this course is framed around four questions: 1. How are these concepts relevant to the real world? 2. How do we know that this is true? 3. Do we have any evidence that this phenomenon exists or is true? 4. How can the frameworks proposed here be helpful to practicing decision-making? This course is designed to provide students with an applied understanding of Strategic Brand Management: 1) brands, brand architecture, and brand management, 2) developing a brand strategy, 3) designing and implementing brand marketing programs, 4) measuring and interpreting brand performance, and 5) growing and sustaining brand equity. Prerequisites: BUAD2330 Principles of Marketing or SPMT330 Sport Marketing.
The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1360. Offered Fall odd years. +This course is only offered every other year.
The Strategic Sales Management course emphasizes the strategic leadership aspects of sales and revenue generation. It includes sales forecasting, customer relationship management, sales team management, and negotiation strategies. Students learn to align sales efforts with overall business objectives, maximizing revenue while maintaining strong customer relationships.
This course stands as a pivotal cornerstone in the realm of modern marketing strategies, which every marketing student must understand and know its applied science. This comprehensive course examines various marketing channels, emphasizing the harmonious and balanced integration of advertising, public relations, digital marketing, and brand communication. Students are challenged with a rich learning experience, exploring the synergistic relationship between different communication platforms and their collective impact on building strong, cohesive brand narratives. Prerequisite: BUAD4320
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
nternship that allows students to work with professionals in a business setting. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.
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