Decoration Graphic
  • BA Degree — Digital Content Creation Major

    The digital media landscape is rapidly and constantly changing, and students need more than just the skills to produce a single type of content; they need to understand the way that a variety of media platforms can work synergistically and can produce compelling content across a range of digital media. In addition to classroom-based skills development and knowledge acquisition, students in the Digital Content Creation major will receive industry experience during their time at Graceland through a content creation internship and graduate with a professional portfolio.

    The Digital Content Creation major requires 37-39 hours of coursework as outlined below.

    Courses Offered
    • ARTS1210Making and Meaning
      ARTS1210 Making and Meaning - 3 s.h.

      Students will explore a variety of techniques and concepts that focus on the generation, development, and communication of new ideas through exploration of the principles and elements of design in relation two-dimensional design and color theory. This course explores the relationship of material, method, and process in the construction of meaning in art. Students experiment with interdisciplinary research methods to generate projects reflecting current topics of interest.  Studio fee required. ELO5 Arts - Innovation

    • ARTS1680Graphic Design 1
      ARTS1680 Graphic Design 1 - 3 s.h.

      A technical course exploring the digital tools used in the graphic design industry. Students are exposed to the function, theory, and use of industry-standard computer hardware, software, and basic digital design principles utilized in the production of graphic design. 

    • ARTS1710Graphic Design 2
      ARTS1710 Graphic Design 2 - 3 s.h.

      Covers basic principles of typography, such as type anatomy, type fonts and families, communication with typography and an introduction to layout and grid structures. Typography as medium and message and conceptual solutions are emphasized. Additional fee required. Prerequisite: ARTS1680 Computer Graphic Design 1.

    • ARTS3220Photography
      ARTS3220 Photography - 3 s.h.

      An exploration into visual story telling through digital photography, imaging, and editing. Course will focus on capturing high quality images to use in professional design work. Studio Fee required.

    • ARTS4700Senior Exhibition
      ARTS4700 Senior Exhibition - 3 s.h.

      A required senior- level course where students identify and critically reflect on a theme that intersects with their own studio practice, or discipline. This course supplements preparations for the capstone exhibition through the analysis of area exhibitions, providing hands-on experience in the mechanics of exhibition production. Portfolio development and professional practices will be emphasized.  Permission from instructor required.

    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    • COMM2220Communication and Advocacy
      COMM2220 Communication and Advocacy - 3 s.h.

      An examination of rhetorical and political communication theories and practices that are fundamental to social change advocacy. Students will become familiar with basic tools of organizing and advocating for social change, with hands-on application of various communication theories and approaches. +This course is only offered every other year.

    • COMM2500Introduction to Mass Media
      COMM2500 Introduction to Mass Media - 3 s.h.

      An examination of the various landmark theories, such as rhetorical, Marxist, and feminist to analyze popular culture, with an emphasis on the importance of communication in the production and consumption of culture. Students will study the development of culture by applying different theories or 'lenses' to cultural artifacts including music, movies, advertisements, clothing, etc. GE3C Liberal Learning-Humanities +This course is only offered every other year.

    • COMM3500Digital Discourses in Media
      COMM3500 Digital Discourses in Media - 3 s.h.

      An exploration of the emergence of new communication practices as well as their social, political, cultural, and economic impact in personal, community, cultural, social, institutional, and international life. Specific attention will be given to the ways social media influence and shape matters of ethics and privacy, how we see ourselves and others, how we interact formally and informally, and how we do business. ELO4 Global Learning - Innovation +This course is only offered every other year.

    • COMM4150Senior Seminar
      COMM4150 Senior Seminar - 3 s.h.

      Allows students to synthesize knowledge across the communication studies major through the exploration and presentation of original research. Offered every spring.

    • COMM4300Internship in Communication
      COMM4300 Internship in Communication - 1-3 s.h.

      Off-campus practical experience in a communication related professional setting. Offers an opportunity for application of communication skills and knowledge in monitored individual learning setting related to student’s academic and career interests. Pass/fail only. Prerequisite: Permission of instructor. Repeatable to a maximum of six hours.

    • ENGL2510Introduction to Film
      ENGL2510 Introduction to Film - 3 s.h.

      Study of cinema as an artistic endeavor, form of rhetoric, cultural mirror, and purveyor of ideology. Introduces the fundamentals of the discipline, to include vocabulary, concepts of film production, film reception, film analysis, film interpretation, and film criticism. Exploration of the artistic, commercial, entertainment, and ideological relationships between cinema and American culture, along with practice in the film literacy skills needed to qualitatively assess and communicate cinema’s artistic and cultural contributions. Goal 2B, ELO5 Humanities - Innovation.

    • ENGL3320Creative Writing: Nonfiction
      ENGL3320 Creative Writing: Nonfiction - 3 s.h.

      Study of nonfiction writing through the lens of sustainability. Investigates the maintenance of various systems that meet human needs (e.g. emotional, physical, social, environmental) through extensive nonfiction writing and class discussion. Emphasis on nonfiction as a means of self-discovery as well as an art form. ELO5 Humanities - Sustainability.

    • ENGL3480Cultural Studies
      ENGL3480 Cultural Studies - 3 s.h.

      Explores cultural systems of meaning and attendant issues of power, particularly in terms of class, gender, nation, race, nature, and sexuality. Emphasis on commercial and media culture. ELO5 Humanities - Equality, ELO5 Humanities - Equality and Peace. +This course is only offered every other year.

    • ENGL3530Digital Filmmaking
      ENGL3530 Digital Filmmaking - 3 s.h.

      A hands-on introduction to digital film production and editing. Introduces the technical knowledge need to investigate the creative possibilities of composition, light, motion, color and sound in shooting digital film. Examines the fundamentals of nonlinear editing, including continuity development, logging clips, audio tracks, and transitions. Additional fee required. Prerequisites: ENGL2510 or instructor consent. Goal 2B. +This course is only offered every other year.

    • ENGL4150Thesis Hours I: Planning and Research
      ENGL4150 Thesis Hours I: Planning and Research - 1 s.h.

      Planning a senior project in the student's area of concentration.

    • ENGL4160Thesis Hours II: Composition and Presentation
      ENGL4160 Thesis Hours II: Composition and Presentation - 1-2 s.h.

      Preparing and presenting a senior project in the student's area of concentration. Repeatable for credit up to 2 semester hours.

    • ENGL4300Internship in English
      ENGL4300 Internship in English - 1-3 s.h.

      Off-campus practical experience in a communication related professional setting. Offers an opportunity for application of communication skills and knowledge in monitored individual learning setting related to student’s academic and career interests. Pass/Fail only. Prerequisite: Permission of instructor. Repeatable to a maximum of six hours.

    ARTS1210Making and Meaning ARTS1680Graphic Design 1 ARTS1710Graphic Design 2 ARTS3220Photography ARTS4700Senior Exhibition BUAD3210Social Media Marketing COMM2220Communication and Advocacy COMM2500Introduction to Mass Media COMM3500Digital Discourses in Media COMM4150Senior Seminar COMM4300Internship in Communication ENGL2510Introduction to Film ENGL3320Creative Writing: Nonfiction ENGL3480Cultural Studies ENGL3530Digital Filmmaking ENGL4150Thesis Hours I: Planning and Research ENGL4160Thesis Hours II: Composition and Presentation ENGL4300Internship in English
    Course Descriptions
    ARTS1210 Making and Meaning - 3 s.h.

    Students will explore a variety of techniques and concepts that focus on the generation, development, and communication of new ideas through exploration of the principles and elements of design in relation two-dimensional design and color theory. This course explores the relationship of material, method, and process in the construction of meaning in art. Students experiment with interdisciplinary research methods to generate projects reflecting current topics of interest.  Studio fee required. ELO5 Arts - Innovation

    ARTS1680 Graphic Design 1 - 3 s.h.

    A technical course exploring the digital tools used in the graphic design industry. Students are exposed to the function, theory, and use of industry-standard computer hardware, software, and basic digital design principles utilized in the production of graphic design. 

    ARTS1710 Graphic Design 2 - 3 s.h.

    Covers basic principles of typography, such as type anatomy, type fonts and families, communication with typography and an introduction to layout and grid structures. Typography as medium and message and conceptual solutions are emphasized. Additional fee required. Prerequisite: ARTS1680 Computer Graphic Design 1.

    ARTS3220 Photography - 3 s.h.

    An exploration into visual story telling through digital photography, imaging, and editing. Course will focus on capturing high quality images to use in professional design work. Studio Fee required.

    ARTS4700 Senior Exhibition - 3 s.h.

    A required senior- level course where students identify and critically reflect on a theme that intersects with their own studio practice, or discipline. This course supplements preparations for the capstone exhibition through the analysis of area exhibitions, providing hands-on experience in the mechanics of exhibition production. Portfolio development and professional practices will be emphasized.  Permission from instructor required.

    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    COMM2220 Communication and Advocacy - 3 s.h.

    An examination of rhetorical and political communication theories and practices that are fundamental to social change advocacy. Students will become familiar with basic tools of organizing and advocating for social change, with hands-on application of various communication theories and approaches. +This course is only offered every other year.

    COMM2500 Introduction to Mass Media - 3 s.h.

    An examination of the various landmark theories, such as rhetorical, Marxist, and feminist to analyze popular culture, with an emphasis on the importance of communication in the production and consumption of culture. Students will study the development of culture by applying different theories or 'lenses' to cultural artifacts including music, movies, advertisements, clothing, etc. GE3C Liberal Learning-Humanities +This course is only offered every other year.

    COMM3500 Digital Discourses in Media - 3 s.h.

    An exploration of the emergence of new communication practices as well as their social, political, cultural, and economic impact in personal, community, cultural, social, institutional, and international life. Specific attention will be given to the ways social media influence and shape matters of ethics and privacy, how we see ourselves and others, how we interact formally and informally, and how we do business. ELO4 Global Learning - Innovation +This course is only offered every other year.

    COMM4150 Senior Seminar - 3 s.h.

    Allows students to synthesize knowledge across the communication studies major through the exploration and presentation of original research. Offered every spring.

    COMM4300 Internship in Communication - 1-3 s.h.

    Off-campus practical experience in a communication related professional setting. Offers an opportunity for application of communication skills and knowledge in monitored individual learning setting related to student’s academic and career interests. Pass/fail only. Prerequisite: Permission of instructor. Repeatable to a maximum of six hours.

    ENGL2510 Introduction to Film - 3 s.h.

    Study of cinema as an artistic endeavor, form of rhetoric, cultural mirror, and purveyor of ideology. Introduces the fundamentals of the discipline, to include vocabulary, concepts of film production, film reception, film analysis, film interpretation, and film criticism. Exploration of the artistic, commercial, entertainment, and ideological relationships between cinema and American culture, along with practice in the film literacy skills needed to qualitatively assess and communicate cinema’s artistic and cultural contributions. Goal 2B, ELO5 Humanities - Innovation.

    ENGL3320 Creative Writing: Nonfiction - 3 s.h.

    Study of nonfiction writing through the lens of sustainability. Investigates the maintenance of various systems that meet human needs (e.g. emotional, physical, social, environmental) through extensive nonfiction writing and class discussion. Emphasis on nonfiction as a means of self-discovery as well as an art form. ELO5 Humanities - Sustainability.

    ENGL3480 Cultural Studies - 3 s.h.

    Explores cultural systems of meaning and attendant issues of power, particularly in terms of class, gender, nation, race, nature, and sexuality. Emphasis on commercial and media culture. ELO5 Humanities - Equality, ELO5 Humanities - Equality and Peace. +This course is only offered every other year.

    ENGL3530 Digital Filmmaking - 3 s.h.

    A hands-on introduction to digital film production and editing. Introduces the technical knowledge need to investigate the creative possibilities of composition, light, motion, color and sound in shooting digital film. Examines the fundamentals of nonlinear editing, including continuity development, logging clips, audio tracks, and transitions. Additional fee required. Prerequisites: ENGL2510 or instructor consent. Goal 2B. +This course is only offered every other year.

    ENGL4150 Thesis Hours I: Planning and Research - 1 s.h.

    Planning a senior project in the student's area of concentration.

    ENGL4160 Thesis Hours II: Composition and Presentation - 1-2 s.h.

    Preparing and presenting a senior project in the student's area of concentration. Repeatable for credit up to 2 semester hours.

    ENGL4300 Internship in English - 1-3 s.h.

    Off-campus practical experience in a communication related professional setting. Offers an opportunity for application of communication skills and knowledge in monitored individual learning setting related to student’s academic and career interests. Pass/Fail only. Prerequisite: Permission of instructor. Repeatable to a maximum of six hours.