Art: Graphic Design

Discover your love for design and dive into your own personal style with Graceland’s art degree in graphic design.

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Unlock Your Creativity with an Art Degree in Graphic Design

Students who major in art at Graceland have the opportunity to develop the well-rounded skills necessary for creative expression. Whether their passion is illustration or web development, Graceland students are able to study in a first-class environment that emphasizes design fundamentals while allowing them to explore their creativity.

For those who major in the art field, with a graphic design emphasis, your course offerings will range from drawing and printmaking to typography and web design. Logos, package design, newsletter, and magazine layouts are just a few of the types of projects a graphic design major will experience. You'll get your hands on any and all forms of graphic design you may be interested in.

Graceland’s small student-to-faculty ratio gives graphic design majors personalization and critique that leads to high levels of placement in internships and jobs after graduation. Graceland’s liberal arts campus environment encourages students to think critically in many areas of thought, so they have room to pursue other interests like the arts and athletics while working toward their degree.

Offerings
Major, Minor
Field of Study
Art, Visual & Performing Arts
Format
Lamoni Campus
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The visual arts faculty and Helene Center facility provided an opportunity for me to express my creativity and develop my skills while preparing me for a career in graphic design. I found our critiques to be valuable because they pushed me to improve my work and consider different perspectives
Ian Wilson '20 Graphic Designer at Menufy Art: Graphic Design
Design Major Curriculum

Graphic Design is one of two tracks available under the Art major. In order to complete this program, you must complete both the core requirements for an Art major, and the Graphic Design emphasis requirements.

  • BA Degree - Art: Core Requirements

    In addition to the general education requirements, students majoring in Art will complete either a studio or graphic design track. Each track is 36 credits as prescribed below:

    Core classes required for both tracks:

    Pick one art history course (General Education Requirement):

    Pick one studio course:

    Courses Offered
    • ARTS1210Making and Meaning
      ARTS1210 Making and Meaning - 3 s.h.

      Students will explore a variety of techniques and concepts that focus on the generation, development, and communication of new ideas through exploration of the principles and elements of design in relation two-dimensional design and color theory. This course explores the relationship of material, method, and process in the construction of meaning in art. Students experiment with interdisciplinary research methods to generate projects reflecting current topics of interest.  Studio fee required. ELO5 Arts - Innovation

    • ARTS1230Drawing
      ARTS1230 Drawing - 3 s.h.

      This introductory course considers drawing as a form of communication and a sustaining practice. Various drawing materials, observation, memory training, and composition are stressed to give the student a wide experience and solid base in the art, skill, and history of drawing. Contemporary and non-traditional drawing methods will be explored. Studio fee required. ELO5 Arts - Sustainability

    • ARTS1680Graphic Design 1
      ARTS1680 Graphic Design 1 - 3 s.h.

      A technical course exploring the digital tools used in the graphic design industry. Students are exposed to the function, theory, and use of industry-standard computer hardware, software, and basic digital design principles utilized in the production of graphic design. 

    • ARTS2250Painting
      ARTS2250 Painting - 3 s.h.

      This course serves as an introduction to the materials, philosophies, techniques, and processes of painting. Students will work with acrylic paint and mediums and approach the creative experience of painting through the study of subject matter, form, and content. Color theory, sketching, and different painting techniques and styles will be emphasized. An emphasis on interdisciplinary and contemporary approaches will be stressed.  Studio Fee required.

    • ARTS2330Art History: Innovation and Politics
      ARTS2330 Art History: Innovation and Politics - 3 s.h.

      Theme-based art history course exploring topics such as innovation, power, politics, architecture, entertainment, sacred spaces, sustainability, and eco art throughout art history to the present. ELO5 Arts - Innovation, GE3A Liberal Learning-Arts.

    • ARTS3110Art History: Activism, Empathy and Justice
      ARTS3110 Art History: Activism, Empathy and Justice - 3 s.h.

      Theme-based art history course that explores topics such as activism, empathy, justice, disability, mental illness, feminism, sexuality, queer art, social and civic engagement, labor, and race throughout art history to the present. ELO5 Arts - Equality, ELO5 Arts - Equality and Peace, GE3A Liberal Learning-Arts.

    • ARTS3200Printmaking
      ARTS3200 Printmaking - 3 s.h.

      This introductory printmaking making course introduces students to non-toxic printmaking techniques including relief printing, monotype, silkscreen, and other contemporary processes. The course explores how these traditional methods have been used as a means for informing, gathering, protesting, and celebration.  Studio Fee required. ELO5 Arts - Innovation

    • ARTS4700Senior Exhibition
      ARTS4700 Senior Exhibition - 3 s.h.

      A required senior- level course where students identify and critically reflect on a theme that intersects with their own studio practice, or discipline. This course supplements preparations for the capstone exhibition through the analysis of area exhibitions, providing hands-on experience in the mechanics of exhibition production. Portfolio development and professional practices will be emphasized.  Permission from instructor required.

    ARTS1210Making and Meaning ARTS1230Drawing ARTS1680Graphic Design 1 ARTS2250Painting ARTS2330Art History: Innovation and Politics ARTS3110Art History: Activism, Empathy and Justice ARTS3200Printmaking ARTS4700Senior Exhibition
    Course Descriptions
    ARTS1210 Making and Meaning - 3 s.h.

    Students will explore a variety of techniques and concepts that focus on the generation, development, and communication of new ideas through exploration of the principles and elements of design in relation two-dimensional design and color theory. This course explores the relationship of material, method, and process in the construction of meaning in art. Students experiment with interdisciplinary research methods to generate projects reflecting current topics of interest.  Studio fee required. ELO5 Arts - Innovation

    ARTS1230 Drawing - 3 s.h.

    This introductory course considers drawing as a form of communication and a sustaining practice. Various drawing materials, observation, memory training, and composition are stressed to give the student a wide experience and solid base in the art, skill, and history of drawing. Contemporary and non-traditional drawing methods will be explored. Studio fee required. ELO5 Arts - Sustainability

    ARTS1680 Graphic Design 1 - 3 s.h.

    A technical course exploring the digital tools used in the graphic design industry. Students are exposed to the function, theory, and use of industry-standard computer hardware, software, and basic digital design principles utilized in the production of graphic design. 

    ARTS2250 Painting - 3 s.h.

    This course serves as an introduction to the materials, philosophies, techniques, and processes of painting. Students will work with acrylic paint and mediums and approach the creative experience of painting through the study of subject matter, form, and content. Color theory, sketching, and different painting techniques and styles will be emphasized. An emphasis on interdisciplinary and contemporary approaches will be stressed.  Studio Fee required.

    ARTS2330 Art History: Innovation and Politics - 3 s.h.

    Theme-based art history course exploring topics such as innovation, power, politics, architecture, entertainment, sacred spaces, sustainability, and eco art throughout art history to the present. ELO5 Arts - Innovation, GE3A Liberal Learning-Arts.

    ARTS3110 Art History: Activism, Empathy and Justice - 3 s.h.

    Theme-based art history course that explores topics such as activism, empathy, justice, disability, mental illness, feminism, sexuality, queer art, social and civic engagement, labor, and race throughout art history to the present. ELO5 Arts - Equality, ELO5 Arts - Equality and Peace, GE3A Liberal Learning-Arts.

    ARTS3200 Printmaking - 3 s.h.

    This introductory printmaking making course introduces students to non-toxic printmaking techniques including relief printing, monotype, silkscreen, and other contemporary processes. The course explores how these traditional methods have been used as a means for informing, gathering, protesting, and celebration.  Studio Fee required. ELO5 Arts - Innovation

    ARTS4700 Senior Exhibition - 3 s.h.

    A required senior- level course where students identify and critically reflect on a theme that intersects with their own studio practice, or discipline. This course supplements preparations for the capstone exhibition through the analysis of area exhibitions, providing hands-on experience in the mechanics of exhibition production. Portfolio development and professional practices will be emphasized.  Permission from instructor required.

  • BA Degree - Graphic Design Track Requirements

    Dramatic Media Concentration

    In addition to the Performing Arts Foundation courses, Dramatic Media students will take additional coursework outlined below:

    Courses Offered
    • ARTS1680Graphic Design 1
      ARTS1680 Graphic Design 1 - 3 s.h.

      A technical course exploring the digital tools used in the graphic design industry. Students are exposed to the function, theory, and use of industry-standard computer hardware, software, and basic digital design principles utilized in the production of graphic design. 

    • BUAD1400Personal Finance
      BUAD1400 Personal Finance - 3 s.h.

      An overview of personal financial management, including investment, taxation, insurance and credit.

    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    • COMM2500Introduction to Mass Media
      COMM2500 Introduction to Mass Media - 3 s.h.

      An examination of the various landmark theories, such as rhetorical, Marxist, and feminist to analyze popular culture, with an emphasis on the importance of communication in the production and consumption of culture. Students will study the development of culture by applying different theories or 'lenses' to cultural artifacts including music, movies, advertisements, clothing, etc. GE3C Liberal Learning-Humanities +This course is only offered every other year.

    • COMM3500Digital Discourses in Media
      COMM3500 Digital Discourses in Media - 3 s.h.

      An exploration of the emergence of new communication practices as well as their social, political, cultural, and economic impact in personal, community, cultural, social, institutional, and international life. Specific attention will be given to the ways social media influence and shape matters of ethics and privacy, how we see ourselves and others, how we interact formally and informally, and how we do business. ELO4 Global Learning - Innovation +This course is only offered every other year.

    • ENGL2510Introduction to Film
      ENGL2510 Introduction to Film - 3 s.h.

      Study of cinema as an artistic endeavor, form of rhetoric, cultural mirror, and purveyor of ideology. Introduces the fundamentals of the discipline, to include vocabulary, concepts of film production, film reception, film analysis, film interpretation, and film criticism. Exploration of the artistic, commercial, entertainment, and ideological relationships between cinema and American culture, along with practice in the film literacy skills needed to qualitatively assess and communicate cinema’s artistic and cultural contributions. ELO5 Humanities - Innovation, GE3C Liberal Learning-Humanities.

    • ENGL3530Digital Filmmaking
      ENGL3530 Digital Filmmaking - 3 s.h.

      A hands-on introduction to digital film production and editing. Introduces the technical knowledge need to investigate the creative possibilities of composition, light, motion, color and sound in shooting digital film. Examines the fundamentals of nonlinear editing, including continuity development, logging clips, audio tracks, and transitions. Additional fee required. Prerequisites: ENGL2510 or instructor consent. +This course is only offered every other year.

    • MUSC1150Music Theory I
      MUSC1150 Music Theory I - 3 s.h.

      Encompasses the study of intervals, scales, and triads combined with sight singing and dictation of the same elements, as well as rhythmic dictation.

    • MUSC1230Aural Skills I
      MUSC1230 Aural Skills I - 1 s.h.

      Aural Skills I focuses on beginning study of sight singing, rhythmic performance, dictation (melodic, harmonic, rhythmic), and related skills, all designed to develop the student's musical ear to the highest degree possible. This course is intended to be taken concurrently with Music Theory I. In the case of transfer students, an aural proficiency exam will be administered to determine placement.

    • MUSC2350Musics of the World
      MUSC2350 Musics of the World - 3 s.h.

      Explores the musical history of the planet's diverse human communities. Music is not one universal language but a group of languages that express, shape and record human experience. An intensive study of how music works within the social and cultural context including a specific examination of indigenous music of West Africa, Latin America, China, Indonesia, and Japan. ELO5 Arts - World Citizenship, ELO5 Arts - Equality and Peace, GE3E Liberal Learning-Arts.

    • MUSC2360Jazz History
      MUSC2360 Jazz History - 3 s.h.

      Introduction to various jazz styles and performers through the listening, discussion, and lecture of important and representative musical works from each of these periods. A significant focus will be on the relationship between the music, style, and social and economic fabric. ELO5 Arts - Innovation.

    • MUSC3210Music Technology
      MUSC3210 Music Technology - 3 s.h.

      An in-depth, practical examination of contemporary approaches to creating and editing music using both hardware and computer software for live and digital environments. Topics include designing sound via MIDI sequencing/virtual instruments, music notation software, the history of the music recording industry, and creating for various media including soundtracks, sound/character effects, and video games. Prerequisite: PART1100 Performing Arts Stagecraft & Technology

    • MUSC3230Orchestration and Arranging
      MUSC3230 Orchestration and Arranging - 3 s.h.

      This course covers the anatomy & physiology of musical ensembles, both instrumental and vocal. The primary goals of this course are (1) to provide students with a fundamental understanding of orchestral, wind, and vocal ensembles and how they are structured, (2) to teach students how to compose and arrange music for various ensembles, and (3) to give students tools to study and understand scores for both large and small ensembles. By studying and analyzing important pieces of musical literature from the 18th century to the present and applied practice in both composing original works and arranging pieces for different ensemble settings, this course will help students prepare for careers as conductors, professional players, and/or composers and arrangers. Prerequisites: MUSC1160 Music Theory II

    • PART3200Page to Stage: Design in Theatre, Film, and New Media
      PART3200 Page to Stage: Design in Theatre, Film, and New Media - 3 s.h.

      An interdisciplinary course that explores the vital role of design in bringing narratives to life across various mediums. Students will examine how set, costume, light, and sound designs contribute to storytelling in theatre, film, and new media platforms. Through practical workshops, lectures, and collaborative projects, participants will engage in the creative process, learning to interpret a variety of scripts and conceptualize visual narratives while considering the unique challenges and opportunities each medium presents. Emphasizing critical thinking and innovation, this course aims to equip students with the skills to create immersive experiences that resonate with audiences in a rapidly evolving artistic landscape.

    • PART3900Topics in Performing Arts
      PART3900 Topics in Performing Arts - 2-3 s.h.

      Advanced study of a selected area in the performing arts: performance, design, technology, history, management, dramaturgy, theory, trends, etc. May be repeated for credit.

    • THTR1230Theatre and Society
      THTR1230 Theatre and Society - 3 s.h.

      Designed to develop an understanding of how Theatre and society coexist in our world. Course fosters an appreciation for the theatre artist’s skills and expertise. In this course students experience acting, design, and playwriting through collaborative group projects and interactive assignments. Students will explore the complex relationship between Theatre and society from the past to the present through presentations and class discussions. ELO5 Arts - Equality, ELO5 Arts - Equality and Peace, GE3A Liberal Learning-Arts.

    • THTR2240Dramatic Media Stagecraft
      THTR2240 Dramatic Media Stagecraft - 3 s.h.

      This course is an immersive, concentrated study of the technical aspects of theatre, film, and new media stage production. Students will engage in hands-on projects, learning to collaborate effectively in a team environment while applying industry-standard practices. This course emphasizes the integration of technology with traditional stagecraft techniques, preparing students for various roles in theater production and media environments. Through lecture demonstrations, lab workshops, and practical experiences, students will develop creative thinking and problem-solving skills essential in the fast-paced world of stagecraft and technology. Prerequisite: PART1100 Performing Arts Stagecraft & Technology.

    • THTR3110Script Analysis and Dramatic Literature
      THTR3110 Script Analysis and Dramatic Literature - 3 s.h.

      An in-depth exploration of significant plays and scripts from various genres and time periods, focusing on themes, structure, and performance elements. Students will analyze key texts, examine their cultural and historical contexts, and engage in discussions about character development, dialogue, and the evolution of dramatic forms. Through readings, discussions, and written analyses, participants will enhance their critical thinking and appreciation for dramatic arts. Overall, this course prepares students for a deeper understanding of the craft of storytelling in both theatre and film.

    • THTR3150Writing for Stage, Screen, and New Media
      THTR3150 Writing for Stage, Screen, and New Media - 3 s.h.

      This course explores the fundamental principles of storytelling across various platforms, including theater, film, and digital mediums. Students will engage in the development of scripts, focusing on character creation, dialogue, structure, and pacing, while also considering the unique demands and opportunities each medium presents. Through workshops, peer critiques, and the analysis of existing works, participants will enhance their writing skills and gain an understanding of industry standards and practices, culminating in the creation of original pieces tailored to stage, screen, or new media formats.

    • THTR3330Dramatic Media History
      THTR3330 Dramatic Media History - 3 s.h.

      This course explores the evolution of performance and storytelling through various media forms, including theater, film, television, and digital platforms. Students examine key historical movements, influential artists, and technological advancements that have shaped dramatic expressions across cultures and eras. By analyzing texts, performances, and critical theories, the course encourages a deeper understanding of how media reflects and influences societal values, identity, and aesthetic trends, while fostering critical thinking and media literacy. Engaging discussions, presentations, and screenings enhance students' appreciation for the rich tapestry of dramatic arts throughout history. +This course is only offered every other year. GE3A Liberal Learning-Arts.

    • THTR3340Musical Theatre History
      THTR3340 Musical Theatre History - 3 s.h.

      This course offers a comprehensive exploration of the evolution of musical theatre, tracing its origins from early theatrical traditions to contemporary productions. Students will examine key works, influential figures, and stylistic developments within the genre, considering how social, political, and cultural contexts have shaped its transformation. Through lectures, discussions, and performance analyses, participants will gain insight into the various elements that define musical theatre, including music, lyrics, choreography, and narrative structure, fostering an appreciation for its role as a dynamic form of artistic expression. +This course is only offered every other year.

    • THTR4110Stage and Musical Directing
      THTR4110 Stage and Musical Directing - 3 s.h.

      This course is for aspiring directors looking to develop their skills in staging, interpretation, and collaboration within theatrical and musical contexts. Students will explore fundamental directing techniques, including script analysis, character development, and the creation of cohesive visions for performances. Through hands-on scene work, guided exercises, and collaborative projects, students will gain practical experience in leading rehearsals, working with actors, and integrating elements of music and choreography. This course will also cover the historical and contemporary landscape of directing, providing insight into the artistic and logistical challenges directors face. By the end of the course, students will have crafted a variety of short, directed scenes and at least one musical number, showcasing their understanding of the director’s role and enhancing their confidence to lead a production.

    • THTR4130Directing for Dramatic Media
      THTR4130 Directing for Dramatic Media - 3 s.h.

      An applied study of the principles and techniques of directing for film, television, and theatre that will engage the students in developing their unique voice, visual storytelling, and the art of working with actors, cinematographers, and production teams. The final project in this course will be a realized one-act production or short film that showcases directorial vision and skills, offering a comprehensive experience that prepares students for careers in the industry. Prerequisite: THTR4110 Stage and Musical Directing

    ARTS1680Graphic Design 1 BUAD1400Personal Finance BUAD3210Social Media Marketing COMM2500Introduction to Mass Media COMM3500Digital Discourses in Media ENGL2510Introduction to Film ENGL3530Digital Filmmaking MUSC1150Music Theory I MUSC1230Aural Skills I MUSC2350Musics of the World MUSC2360Jazz History MUSC3210Music Technology MUSC3230Orchestration and Arranging PART3200Page to Stage: Design in Theatre, Film, and New Media PART3900Topics in Performing Arts THTR1230Theatre and Society THTR2240Dramatic Media Stagecraft THTR3110Script Analysis and Dramatic Literature THTR3150Writing for Stage, Screen, and New Media THTR3330Dramatic Media History THTR3340Musical Theatre History THTR4110Stage and Musical Directing THTR4130Directing for Dramatic Media
    Course Descriptions
    ARTS1680 Graphic Design 1 - 3 s.h.

    A technical course exploring the digital tools used in the graphic design industry. Students are exposed to the function, theory, and use of industry-standard computer hardware, software, and basic digital design principles utilized in the production of graphic design. 

    BUAD1400 Personal Finance - 3 s.h.

    An overview of personal financial management, including investment, taxation, insurance and credit.

    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    COMM2500 Introduction to Mass Media - 3 s.h.

    An examination of the various landmark theories, such as rhetorical, Marxist, and feminist to analyze popular culture, with an emphasis on the importance of communication in the production and consumption of culture. Students will study the development of culture by applying different theories or 'lenses' to cultural artifacts including music, movies, advertisements, clothing, etc. GE3C Liberal Learning-Humanities +This course is only offered every other year.

    COMM3500 Digital Discourses in Media - 3 s.h.

    An exploration of the emergence of new communication practices as well as their social, political, cultural, and economic impact in personal, community, cultural, social, institutional, and international life. Specific attention will be given to the ways social media influence and shape matters of ethics and privacy, how we see ourselves and others, how we interact formally and informally, and how we do business. ELO4 Global Learning - Innovation +This course is only offered every other year.

    ENGL2510 Introduction to Film - 3 s.h.

    Study of cinema as an artistic endeavor, form of rhetoric, cultural mirror, and purveyor of ideology. Introduces the fundamentals of the discipline, to include vocabulary, concepts of film production, film reception, film analysis, film interpretation, and film criticism. Exploration of the artistic, commercial, entertainment, and ideological relationships between cinema and American culture, along with practice in the film literacy skills needed to qualitatively assess and communicate cinema’s artistic and cultural contributions. ELO5 Humanities - Innovation, GE3C Liberal Learning-Humanities.

    ENGL3530 Digital Filmmaking - 3 s.h.

    A hands-on introduction to digital film production and editing. Introduces the technical knowledge need to investigate the creative possibilities of composition, light, motion, color and sound in shooting digital film. Examines the fundamentals of nonlinear editing, including continuity development, logging clips, audio tracks, and transitions. Additional fee required. Prerequisites: ENGL2510 or instructor consent. +This course is only offered every other year.

    MUSC1150 Music Theory I - 3 s.h.

    Encompasses the study of intervals, scales, and triads combined with sight singing and dictation of the same elements, as well as rhythmic dictation.

    MUSC1230 Aural Skills I - 1 s.h.

    Aural Skills I focuses on beginning study of sight singing, rhythmic performance, dictation (melodic, harmonic, rhythmic), and related skills, all designed to develop the student's musical ear to the highest degree possible. This course is intended to be taken concurrently with Music Theory I. In the case of transfer students, an aural proficiency exam will be administered to determine placement.

    MUSC2350 Musics of the World - 3 s.h.

    Explores the musical history of the planet's diverse human communities. Music is not one universal language but a group of languages that express, shape and record human experience. An intensive study of how music works within the social and cultural context including a specific examination of indigenous music of West Africa, Latin America, China, Indonesia, and Japan. ELO5 Arts - World Citizenship, ELO5 Arts - Equality and Peace, GE3E Liberal Learning-Arts.

    MUSC2360 Jazz History - 3 s.h.

    Introduction to various jazz styles and performers through the listening, discussion, and lecture of important and representative musical works from each of these periods. A significant focus will be on the relationship between the music, style, and social and economic fabric. ELO5 Arts - Innovation.

    MUSC3210 Music Technology - 3 s.h.

    An in-depth, practical examination of contemporary approaches to creating and editing music using both hardware and computer software for live and digital environments. Topics include designing sound via MIDI sequencing/virtual instruments, music notation software, the history of the music recording industry, and creating for various media including soundtracks, sound/character effects, and video games. Prerequisite: PART1100 Performing Arts Stagecraft & Technology

    MUSC3230 Orchestration and Arranging - 3 s.h.

    This course covers the anatomy & physiology of musical ensembles, both instrumental and vocal. The primary goals of this course are (1) to provide students with a fundamental understanding of orchestral, wind, and vocal ensembles and how they are structured, (2) to teach students how to compose and arrange music for various ensembles, and (3) to give students tools to study and understand scores for both large and small ensembles. By studying and analyzing important pieces of musical literature from the 18th century to the present and applied practice in both composing original works and arranging pieces for different ensemble settings, this course will help students prepare for careers as conductors, professional players, and/or composers and arrangers. Prerequisites: MUSC1160 Music Theory II

    PART3200 Page to Stage: Design in Theatre, Film, and New Media - 3 s.h.

    An interdisciplinary course that explores the vital role of design in bringing narratives to life across various mediums. Students will examine how set, costume, light, and sound designs contribute to storytelling in theatre, film, and new media platforms. Through practical workshops, lectures, and collaborative projects, participants will engage in the creative process, learning to interpret a variety of scripts and conceptualize visual narratives while considering the unique challenges and opportunities each medium presents. Emphasizing critical thinking and innovation, this course aims to equip students with the skills to create immersive experiences that resonate with audiences in a rapidly evolving artistic landscape.

    PART3900 Topics in Performing Arts - 2-3 s.h.

    Advanced study of a selected area in the performing arts: performance, design, technology, history, management, dramaturgy, theory, trends, etc. May be repeated for credit.

    THTR1230 Theatre and Society - 3 s.h.

    Designed to develop an understanding of how Theatre and society coexist in our world. Course fosters an appreciation for the theatre artist’s skills and expertise. In this course students experience acting, design, and playwriting through collaborative group projects and interactive assignments. Students will explore the complex relationship between Theatre and society from the past to the present through presentations and class discussions. ELO5 Arts - Equality, ELO5 Arts - Equality and Peace, GE3A Liberal Learning-Arts.

    THTR2240 Dramatic Media Stagecraft - 3 s.h.

    This course is an immersive, concentrated study of the technical aspects of theatre, film, and new media stage production. Students will engage in hands-on projects, learning to collaborate effectively in a team environment while applying industry-standard practices. This course emphasizes the integration of technology with traditional stagecraft techniques, preparing students for various roles in theater production and media environments. Through lecture demonstrations, lab workshops, and practical experiences, students will develop creative thinking and problem-solving skills essential in the fast-paced world of stagecraft and technology. Prerequisite: PART1100 Performing Arts Stagecraft & Technology.

    THTR3110 Script Analysis and Dramatic Literature - 3 s.h.

    An in-depth exploration of significant plays and scripts from various genres and time periods, focusing on themes, structure, and performance elements. Students will analyze key texts, examine their cultural and historical contexts, and engage in discussions about character development, dialogue, and the evolution of dramatic forms. Through readings, discussions, and written analyses, participants will enhance their critical thinking and appreciation for dramatic arts. Overall, this course prepares students for a deeper understanding of the craft of storytelling in both theatre and film.

    THTR3150 Writing for Stage, Screen, and New Media - 3 s.h.

    This course explores the fundamental principles of storytelling across various platforms, including theater, film, and digital mediums. Students will engage in the development of scripts, focusing on character creation, dialogue, structure, and pacing, while also considering the unique demands and opportunities each medium presents. Through workshops, peer critiques, and the analysis of existing works, participants will enhance their writing skills and gain an understanding of industry standards and practices, culminating in the creation of original pieces tailored to stage, screen, or new media formats.

    THTR3330 Dramatic Media History - 3 s.h.

    This course explores the evolution of performance and storytelling through various media forms, including theater, film, television, and digital platforms. Students examine key historical movements, influential artists, and technological advancements that have shaped dramatic expressions across cultures and eras. By analyzing texts, performances, and critical theories, the course encourages a deeper understanding of how media reflects and influences societal values, identity, and aesthetic trends, while fostering critical thinking and media literacy. Engaging discussions, presentations, and screenings enhance students' appreciation for the rich tapestry of dramatic arts throughout history. +This course is only offered every other year. GE3A Liberal Learning-Arts.

    THTR3340 Musical Theatre History - 3 s.h.

    This course offers a comprehensive exploration of the evolution of musical theatre, tracing its origins from early theatrical traditions to contemporary productions. Students will examine key works, influential figures, and stylistic developments within the genre, considering how social, political, and cultural contexts have shaped its transformation. Through lectures, discussions, and performance analyses, participants will gain insight into the various elements that define musical theatre, including music, lyrics, choreography, and narrative structure, fostering an appreciation for its role as a dynamic form of artistic expression. +This course is only offered every other year.

    THTR4110 Stage and Musical Directing - 3 s.h.

    This course is for aspiring directors looking to develop their skills in staging, interpretation, and collaboration within theatrical and musical contexts. Students will explore fundamental directing techniques, including script analysis, character development, and the creation of cohesive visions for performances. Through hands-on scene work, guided exercises, and collaborative projects, students will gain practical experience in leading rehearsals, working with actors, and integrating elements of music and choreography. This course will also cover the historical and contemporary landscape of directing, providing insight into the artistic and logistical challenges directors face. By the end of the course, students will have crafted a variety of short, directed scenes and at least one musical number, showcasing their understanding of the director’s role and enhancing their confidence to lead a production.

    THTR4130 Directing for Dramatic Media - 3 s.h.

    An applied study of the principles and techniques of directing for film, television, and theatre that will engage the students in developing their unique voice, visual storytelling, and the art of working with actors, cinematographers, and production teams. The final project in this course will be a realized one-act production or short film that showcases directorial vision and skills, offering a comprehensive experience that prepares students for careers in the industry. Prerequisite: THTR4110 Stage and Musical Directing

  • Graphic Design Minor

    In addition to the essential education requirements, minors in Art: Graphic Design must complete 18 semester hours as prescribed below:

    Courses Offered
    • ARTS1210Making and Meaning
      ARTS1210 Making and Meaning - 3 s.h.

      Students will explore a variety of techniques and concepts that focus on the generation, development, and communication of new ideas through exploration of the principles and elements of design in relation two-dimensional design and color theory. This course explores the relationship of material, method, and process in the construction of meaning in art. Students experiment with interdisciplinary research methods to generate projects reflecting current topics of interest.  Studio fee required. ELO5 Arts - Innovation

    • ARTS1680Graphic Design 1
      ARTS1680 Graphic Design 1 - 3 s.h.

      A technical course exploring the digital tools used in the graphic design industry. Students are exposed to the function, theory, and use of industry-standard computer hardware, software, and basic digital design principles utilized in the production of graphic design. 

    • ARTS1710Graphic Design 2
      ARTS1710 Graphic Design 2 - 3 s.h.

      Covers basic principles of typography, such as type anatomy, type fonts and families, communication with typography and an introduction to layout and grid structures. Typography as medium and message and conceptual solutions are emphasized. Additional fee required. Prerequisite: ARTS1680 Computer Graphic Design 1.

    • ARTS3630Graphic Design 3
      ARTS3630 Graphic Design 3 - 3 s.h.

      Study of the integration of type and image through multi-level designs, such as multi page layouts, and identity systems. Additional fee required. Prerequisite: ARTS1680 and ARTS1710. 

    • COMM2500Introduction to Mass Media
      COMM2500 Introduction to Mass Media - 3 s.h.

      An examination of the various landmark theories, such as rhetorical, Marxist, and feminist to analyze popular culture, with an emphasis on the importance of communication in the production and consumption of culture. Students will study the development of culture by applying different theories or 'lenses' to cultural artifacts including music, movies, advertisements, clothing, etc. GE3C Liberal Learning-Humanities +This course is only offered every other year.

    • COMM3140Rhetorical Criticism and Persuasion
      COMM3140 Rhetorical Criticism and Persuasion - 3 s.h.

      An emphasis in learning theories, information processing theories, perception theories, components of persuasive appeals, and the ethics involved in persuasion. Further, students will examine the theories and persuasive appeals involved in communication campaigns and critique the success, or lack thereof, of multiple persuasive strategies. +This course is only offered every other year.

    ARTS1210Making and Meaning ARTS1680Graphic Design 1 ARTS1710Graphic Design 2 ARTS3630Graphic Design 3 COMM2500Introduction to Mass Media COMM3140Rhetorical Criticism and Persuasion
    Course Descriptions
    ARTS1210 Making and Meaning - 3 s.h.

    Students will explore a variety of techniques and concepts that focus on the generation, development, and communication of new ideas through exploration of the principles and elements of design in relation two-dimensional design and color theory. This course explores the relationship of material, method, and process in the construction of meaning in art. Students experiment with interdisciplinary research methods to generate projects reflecting current topics of interest.  Studio fee required. ELO5 Arts - Innovation

    ARTS1680 Graphic Design 1 - 3 s.h.

    A technical course exploring the digital tools used in the graphic design industry. Students are exposed to the function, theory, and use of industry-standard computer hardware, software, and basic digital design principles utilized in the production of graphic design. 

    ARTS1710 Graphic Design 2 - 3 s.h.

    Covers basic principles of typography, such as type anatomy, type fonts and families, communication with typography and an introduction to layout and grid structures. Typography as medium and message and conceptual solutions are emphasized. Additional fee required. Prerequisite: ARTS1680 Computer Graphic Design 1.

    ARTS3630 Graphic Design 3 - 3 s.h.

    Study of the integration of type and image through multi-level designs, such as multi page layouts, and identity systems. Additional fee required. Prerequisite: ARTS1680 and ARTS1710. 

    COMM2500 Introduction to Mass Media - 3 s.h.

    An examination of the various landmark theories, such as rhetorical, Marxist, and feminist to analyze popular culture, with an emphasis on the importance of communication in the production and consumption of culture. Students will study the development of culture by applying different theories or 'lenses' to cultural artifacts including music, movies, advertisements, clothing, etc. GE3C Liberal Learning-Humanities +This course is only offered every other year.

    COMM3140 Rhetorical Criticism and Persuasion - 3 s.h.

    An emphasis in learning theories, information processing theories, perception theories, components of persuasive appeals, and the ethics involved in persuasion. Further, students will examine the theories and persuasive appeals involved in communication campaigns and critique the success, or lack thereof, of multiple persuasive strategies. +This course is only offered every other year.

  • Teacher Certification in Art
    1. FOR ART MAJORS WHO WANT A SECONDARY ENDORSEMENT (5-12): Students majoring in Art who desire Iowa Teacher Certification with an Art secondary endorsement must complete all requirements for the BA in Studio Art degree, the Secondary Education Program and ARTS4350 Art for the Secondary School as the appropriate methods course.
    2. FOR ART MAJORS WHO WANT A COMBINATION ENDORSEMENT (K-8 AND 5-12): Students majoring in Art who desire Iowa Teacher Certification with an elementary and secondary Art endorsement must complete all requirements for the BA in Studio Art degree, the Combination Program with ARTS3300 Art for the Elementary School and ARTS4350 Art for the Secondary School as the appropriate methods courses.
    3. FOR ART MAJORS WHO WANT AN ELEMENTARY ENDORSEMENT (K-8). Students majoring in Art who desire Iowa Teacher Certification with a K-8 Art endorsement must complete all requirements for the BA in Studio Art degree, the Secondary Education Program (5-12 grade level requirements), substituting ARTS3300 and EDUC4400 for ARTS4350 and EDUC4420, respectively.
    4. FOR NON-ART MAJORS WHO WANT A SECONDARY ART ENDORSEMENT (5-12). Non-art majors desiring a secondary Art endorsement (5-12) in Iowa must complete a major in a secondary teaching field, the Secondary Education Program with ARTS4350 Art for the Secondary School as the appropriate methods course, and the following courses:
    Courses Offered
    • ARTS1210Making and Meaning
      ARTS1210 Making and Meaning - 3 s.h.

      Students will explore a variety of techniques and concepts that focus on the generation, development, and communication of new ideas through exploration of the principles and elements of design in relation two-dimensional design and color theory. This course explores the relationship of material, method, and process in the construction of meaning in art. Students experiment with interdisciplinary research methods to generate projects reflecting current topics of interest.  Studio fee required. ELO5 Arts - Innovation

    • ARTS1220Surface, Space, and Time
      ARTS1220 Surface, Space, and Time - 3 s.h.

      Introduction to surface, space, and time as an artistic medium. Lectures, readings, demonstrations, and hands-on projects help students identify and understand surface, space, and time-based principles in art and design. Emphasis will be places on three-dimensional and four-dimensional narrative and visual storytelling practices.  Studio Fee required. ELO5 Arts - Innovation

    • ARTS1230Drawing
      ARTS1230 Drawing - 3 s.h.

      This introductory course considers drawing as a form of communication and a sustaining practice. Various drawing materials, observation, memory training, and composition are stressed to give the student a wide experience and solid base in the art, skill, and history of drawing. Contemporary and non-traditional drawing methods will be explored. Studio fee required. ELO5 Arts - Sustainability

    • ARTS2250Painting
      ARTS2250 Painting - 3 s.h.

      This course serves as an introduction to the materials, philosophies, techniques, and processes of painting. Students will work with acrylic paint and mediums and approach the creative experience of painting through the study of subject matter, form, and content. Color theory, sketching, and different painting techniques and styles will be emphasized. An emphasis on interdisciplinary and contemporary approaches will be stressed.  Studio Fee required.

    • ARTS2330Art History: Innovation and Politics
      ARTS2330 Art History: Innovation and Politics - 3 s.h.

      Theme-based art history course exploring topics such as innovation, power, politics, architecture, entertainment, sacred spaces, sustainability, and eco art throughout art history to the present. ELO5 Arts - Innovation, GE3A Liberal Learning-Arts.

    • ARTS2900Topics in Art
      ARTS2900 Topics in Art - 1-3 s.h.

      Special topics in art. May be repeated for credit as topics vary. Content and semester hours will vary. Prerequisites may apply. Additional fee required.

    • ARTS3110Art History: Activism, Empathy and Justice
      ARTS3110 Art History: Activism, Empathy and Justice - 3 s.h.

      Theme-based art history course that explores topics such as activism, empathy, justice, disability, mental illness, feminism, sexuality, queer art, social and civic engagement, labor, and race throughout art history to the present. ELO5 Arts - Equality, ELO5 Arts - Equality and Peace, GE3A Liberal Learning-Arts.

    • ARTS3200Printmaking
      ARTS3200 Printmaking - 3 s.h.

      This introductory printmaking making course introduces students to non-toxic printmaking techniques including relief printing, monotype, silkscreen, and other contemporary processes. The course explores how these traditional methods have been used as a means for informing, gathering, protesting, and celebration.  Studio Fee required. ELO5 Arts - Innovation

    • ARTS3240Eco Art & Ceramics
      ARTS3240 Eco Art & Ceramics - 3 s.h.

      Contemporary and traditional approaches to clay with emphasis on wheel-throwing and hand-building techniques. Exploration of sustainable production practices will also address surface decoration and responsible firing processes. Studio fee required. ELO5 Arts - Sustainability

    • ARTS3280Sculpture and New Genres
      ARTS3280 Sculpture and New Genres - 3 s.h.

      In this course students explore basic methods of creating physical objects. Develops the integration of sculptural concept and practice, and the critical analysis of completed sculpture through a series of projects that investigate sculptural processes and issues. Lectures on directions in sculpture, technical demonstrations, and group critiques are scheduled. Studio fee required.

    • ARTS3300Art for the Elementary Schools
      ARTS3300 Art for the Elementary Schools - 3 s.h.

      Development of knowledge and skills to plan, organize, and facilitate meaningful art curricula for elementary art students, with attention to lesson preparation, child artistic development, material discovery and integration with other subjects. Additional fee required. Prerequisite: admittance into Teacher Education, unless part of an approved Liberal Studies Program, junior standing. +This course is only offered every other year.

    • ARTS4350Art for the Secondary School
      ARTS4350 Art for the Secondary School - 3 s.h.

      Development of knowledge and skills to plan, organize, and facilitate meaningful art curricula for secondary art students with attention to lesson preparation and material discovery. Additional fee required. Prerequisites: admittance into Teacher Education, unless part of an approved Liberal Studies Program. +This course is only offered every other year.

    • EDUC4400Elementary Student Teaching (K-6)
      EDUC4400 Elementary Student Teaching (K-6) - 6-14 s.h.

      Elementary Education Majors complete 14 weeks of elementary student teaching in accordance with the policies in the Teacher Education Handbook. Additional fee required. Prerequisites: Senior standing, admittance into Teacher Education, and approval for student teaching. (Graded on a Pass/Fail basis.) * If a candidate with more than one teaching major completes 14 semester hours of student teaching for one major (or endorsements that require student teaching), an additional six semester hours of student teaching will meet the student teaching requirement for the asterisked second teaching major.

    ARTS1210Making and Meaning ARTS1220Surface, Space, and Time ARTS1230Drawing ARTS2250Painting ARTS2330Art History: Innovation and Politics ARTS2900Topics in Art ARTS3110Art History: Activism, Empathy and Justice ARTS3200Printmaking ARTS3240Eco Art & Ceramics ARTS3280Sculpture and New Genres ARTS3300Art for the Elementary Schools ARTS4350Art for the Secondary School EDUC4400Elementary Student Teaching (K-6)
    Course Descriptions
    ARTS1210 Making and Meaning - 3 s.h.

    Students will explore a variety of techniques and concepts that focus on the generation, development, and communication of new ideas through exploration of the principles and elements of design in relation two-dimensional design and color theory. This course explores the relationship of material, method, and process in the construction of meaning in art. Students experiment with interdisciplinary research methods to generate projects reflecting current topics of interest.  Studio fee required. ELO5 Arts - Innovation

    ARTS1220 Surface, Space, and Time - 3 s.h.

    Introduction to surface, space, and time as an artistic medium. Lectures, readings, demonstrations, and hands-on projects help students identify and understand surface, space, and time-based principles in art and design. Emphasis will be places on three-dimensional and four-dimensional narrative and visual storytelling practices.  Studio Fee required. ELO5 Arts - Innovation

    ARTS1230 Drawing - 3 s.h.

    This introductory course considers drawing as a form of communication and a sustaining practice. Various drawing materials, observation, memory training, and composition are stressed to give the student a wide experience and solid base in the art, skill, and history of drawing. Contemporary and non-traditional drawing methods will be explored. Studio fee required. ELO5 Arts - Sustainability

    ARTS2250 Painting - 3 s.h.

    This course serves as an introduction to the materials, philosophies, techniques, and processes of painting. Students will work with acrylic paint and mediums and approach the creative experience of painting through the study of subject matter, form, and content. Color theory, sketching, and different painting techniques and styles will be emphasized. An emphasis on interdisciplinary and contemporary approaches will be stressed.  Studio Fee required.

    ARTS2330 Art History: Innovation and Politics - 3 s.h.

    Theme-based art history course exploring topics such as innovation, power, politics, architecture, entertainment, sacred spaces, sustainability, and eco art throughout art history to the present. ELO5 Arts - Innovation, GE3A Liberal Learning-Arts.

    ARTS2900 Topics in Art - 1-3 s.h.

    Special topics in art. May be repeated for credit as topics vary. Content and semester hours will vary. Prerequisites may apply. Additional fee required.

    ARTS3110 Art History: Activism, Empathy and Justice - 3 s.h.

    Theme-based art history course that explores topics such as activism, empathy, justice, disability, mental illness, feminism, sexuality, queer art, social and civic engagement, labor, and race throughout art history to the present. ELO5 Arts - Equality, ELO5 Arts - Equality and Peace, GE3A Liberal Learning-Arts.

    ARTS3200 Printmaking - 3 s.h.

    This introductory printmaking making course introduces students to non-toxic printmaking techniques including relief printing, monotype, silkscreen, and other contemporary processes. The course explores how these traditional methods have been used as a means for informing, gathering, protesting, and celebration.  Studio Fee required. ELO5 Arts - Innovation

    ARTS3240 Eco Art & Ceramics - 3 s.h.

    Contemporary and traditional approaches to clay with emphasis on wheel-throwing and hand-building techniques. Exploration of sustainable production practices will also address surface decoration and responsible firing processes. Studio fee required. ELO5 Arts - Sustainability

    ARTS3280 Sculpture and New Genres - 3 s.h.

    In this course students explore basic methods of creating physical objects. Develops the integration of sculptural concept and practice, and the critical analysis of completed sculpture through a series of projects that investigate sculptural processes and issues. Lectures on directions in sculpture, technical demonstrations, and group critiques are scheduled. Studio fee required.

    ARTS3300 Art for the Elementary Schools - 3 s.h.

    Development of knowledge and skills to plan, organize, and facilitate meaningful art curricula for elementary art students, with attention to lesson preparation, child artistic development, material discovery and integration with other subjects. Additional fee required. Prerequisite: admittance into Teacher Education, unless part of an approved Liberal Studies Program, junior standing. +This course is only offered every other year.

    ARTS4350 Art for the Secondary School - 3 s.h.

    Development of knowledge and skills to plan, organize, and facilitate meaningful art curricula for secondary art students with attention to lesson preparation and material discovery. Additional fee required. Prerequisites: admittance into Teacher Education, unless part of an approved Liberal Studies Program. +This course is only offered every other year.

    EDUC4400 Elementary Student Teaching (K-6) - 6-14 s.h.

    Elementary Education Majors complete 14 weeks of elementary student teaching in accordance with the policies in the Teacher Education Handbook. Additional fee required. Prerequisites: Senior standing, admittance into Teacher Education, and approval for student teaching. (Graded on a Pass/Fail basis.) * If a candidate with more than one teaching major completes 14 semester hours of student teaching for one major (or endorsements that require student teaching), an additional six semester hours of student teaching will meet the student teaching requirement for the asterisked second teaching major.

Exceptional Faculty
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Career Growth Ahead

We are surrounded by design every day, even as we walk down the street. It’s evident in our homes and apartment complexes, in our stores, in our gyms, and even in our restaurants. There is room for great designers in many different fields throughout many different industries. A Graphic Design degree from Graceland can help to prepare you for all of those careers, including:

  • Art Directors 
  • Craft and Fine Artists
  • Illustrator
  • Industrial Designers 
  • Fashion Designers
  • Graphic Designers
  • Floral Designers
  • Special Effects Artists and Animators
  • Interior Designers
  • Agency Designers
  • Advertising
  • In-House Marketing

       …and many other exciting fields. 

Why Graceland's Degree in Graphic Design?

When you study graphic design at Graceland, students will develop close mentoring relationships with professors because of the low student-to-faculty ratio. This allows graphic design majors to receive regular portfolio and project critiques from industry professionals. 

Our wide array of interdisciplinary projects gives students the ability to think critically about the future of design and get excited about their own person stamp on the industry.

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Tuition & Aid

99% of students on the Lamoni campus receive financial aid.

As you consider college, you want a simple, easy-to-understand formula designed to ensure that the one-of-a-kind Graceland Experience is within reach for your family. Undergraduate tuition includes our unique Transformational Leadership major, and we offer generous financial aid and scholarships to all of our students, making Graceland as affordable, if not moreso, than most public universities.

Find out more!
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