TODAY is your last day to give to our #Grateful4Graceland Day of Giving Campaign and have your dollars matched.

Make a gift!
×

Graceland University Announces New Social Media Marketing Major

icon

Faculty, Press Release

May 29, 2015

Keeping current with job demands, Graceland University will introduce a new, innovative and interdisciplinary major of contemporary relevance in the fall of 2015. The demand and market for this major is growing, and there are currently no other regional universities offering a professional major tied intimately to the liberal arts and sciences mission and foundation.

The Social Media Marketing major at Graceland will include a unique combination of communications courses, business and marketing courses, and visual design courses aimed to ready students for jobs in the current real world. The major will serve as a progressive recruiting tool for admissions, drawing on the strengths of both the Graceland University C.H. Sandage School of Business and the College of Liberal Arts and Sciences.

In addition to the liberal arts general education requirements, Graceland students in the social media marketing major must complete a concentration of 42 semester hours in the communications, business, marketing and visual design areas. A double major with business administration will be a common recommendation for students hoping to go in the direction of a social media marketing career.

Graceland has offered a social media marketing class, taught by Jeff McElroy, for the past three years. The course has challenged students with service-learning opportunities within businesses in the Lamoni community, as well as the chance to compete in “ The Voice of the Young Consumer Challenge” at The Principal Financial Group in Des Moines.

“I am excited to be able to offer this new major. The business world is asking for it and we’ll be the only school in the Midwest currently offering this major. Social Media Marketing has exploded in the business world and most businesses know they need to be involved in it but they are counting on our students to know how to do it. The new major will include real world partnerships with businesses of all sizes so or students will be ready to go to work when they graduate.” – Jeff McElroy

Related News

Faculty

Chvala-Smith Article Published

March 13, 2023

Learn More

Faculty

The C.H. Sandage School of Business’s own publishes three different research work in Lecture Notes in Networks and Systems, SpringerLink

March 7, 2023

Learn More

Faculty

Dr. Gustavo Costa Awarded the Peter Rollins Travel Grant

February 21, 2023

Learn More

Faculty

Christopher Brandt Invited as Guest Conductor of Simpson College Honor Band

January 23, 2023

Learn More

Faculty

Steve Glazer Re-Elected to the Midwest World History Association Executive Committee

January 12, 2023

Learn More

Faculty

Prof Shawnna Jackson reelected to the Board of the Missouri Immunization Coalition

January 10, 2023

Learn More