Business Management

Forge a Path to Leadership with Business Management

Prepare for Your Future with Graceland's Business Management Program

Business Research Guide recognized Graceland University’s C.H. Sandage School of Business as one of the Top 50 Most Innovative Small College Business Departments in the nation. Our business management major and business management minor programs provide a unique approach to education designed to inspire students to make learning a lifestyle. The classes for our business management degree were constructed with ambitious students in mind, starting with an introduction to business management, and then providing options for double, and even triple majors in various business disciplines. Students are offered many experiential learning opportunities to expand their education beyond the classroom through a variety of projects with local businesses, Fortune 500 companies, and even global ventures that test students’ knowledge and skills in the real world.

Our students make their BUSINESS MANAGEMENT degree work for them. Whether it’s a certificate, major, double major, or minor, your Bachelor of Arts in Business Management should work for you.

Offerings

Certificate, Major, Minor

Field of Study

Business

Format

Lamoni Campus, Online Campus

Apply Admissions Request Information

“ Gracelanders Say It Best

The class sizes at Graceland are the perfect size for professors to get to know students on a very personal basis. I have made great connections with many of my professors that reach well beyond the subject they teach and I consider some of them as very close friends even after graduation. The smaller class sizes are also very helpful for group discussions. In one of my intermediate accounting classes, we had a group of students that would sometimes have side conversations of questions for each other. One day we noticed our professor stopped her lecture and looked at us as we were asking each other questions. We apologized for interrupting her and she said for us to continue because the questions we were asking each other were even more beneficial than her lecture.

Robby Donarski '20 Auditor, Ernst & Young Accounting, Business Administration, Music

“ Gracelanders Say It Best

Graceland prepared me by providing a solid education, by giving me the tools necessary to succeed through hands-on experiences, and by the support from the School of Business faculty.

Michelle Maqueda '14 Marketing Manager, Broadway and Main & Pearl Street Pasta

“ Gracelanders Say It Best

The C.H. Sandage School of Business is top notch with all professors contributing in different ways. From Steve Anders helping us analyze and break down data and trends, to Max Pitt giving us real life business cases to study, collaborate with peers, and develop sustainable solutions for business longevity, you get a winning and real-world education.

Jeremy Deemer '18 Digital Sales Executive, SAP Business Administration, Economics

“ Gracelanders Say It Best

After graduating Graceland University I felt thoroughly equipped with soft and hard skills necessary for a successful future in my field. As I complete my master's degree in business administration, and throughout my classes, I never felt out of place. I was very well prepared during my time at Graceland to be able to tackle the challenges of acquiring a graduate level education.

Evaristo Casimiro, MBA, '19 Lead Analyst | Power & Utilities, 1898 & Co. Business Administration, Economics

Our Business Management Requirements: Curriculum

BA Degree — Business Management Major
In addition to the essential education requirements, majors in Business Management must complete a concentration of 36 semester hours in Accounting, Business, Economics, and Computer Science Information Technology including:
- ACCT2310 Financial Accounting – 3 s.h.
- ACCT2320 Managerial Accounting – 3 s.h.
- BUAD1100 Introduction to Business – 3 s.h.
- BUAD3320 Principles of Management – 3 s.h.
- BUAD3340 Business Law – 3 s.h.
- BUAD3380 Principles of Business Finance – 3 s.h.
- BUAD3450 Organizational Behavior – 3 s.h.
- BUAD4200 Seminar in Business Policy or
  BUAD4220 Seminar in Accounting and Finance – 3 s.h.
- CSIT3500 Management of Information Systems – 3 s.h.
- ECON1300 Principles of Macroeconomics – 3 s.h.
- ECON2100 Introductory Economic Data Analysis – 3 s.h.
- Electives in Accounting, Agricultural Business, Business Administration, Economics, or Sport Management – 3 s.h.
Courses Required for General Education:
- ECON1320 Principles of Microeconomics – 3 s.h.
- MATH1280 College Algebra – 3 s.h.
- MATH1370 Statistics for Sciences – 3 s.h.
Recommended in addition to required courses for Business Management:

Internship in Business Management

Other Recommendations:

Leadership Academy Certificate
Courses Offered
- ACCT2310Financial Accounting
  ACCT2310 Financial Accounting - 3 s.h.
  An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
- ACCT2320Managerial Accounting
  ACCT2320 Managerial Accounting - 3 s.h.
  The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.
- BUAD1100Introduction to Business
  BUAD1100 Introduction to Business - 3 s.h.
  Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.
- BUAD3320Principles of Management
  BUAD3320 Principles of Management - 3 s.h.
  Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.
- BUAD3340Business Law
  BUAD3340 Business Law - 3 s.h.
  Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.
- BUAD3380Principles of Business Finance
  BUAD3380 Principles of Business Finance - 3 s.h.
  A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.
- BUAD3450Organizational Behavior
  BUAD3450 Organizational Behavior - 3 s.h.
  Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.
- BUAD4200Seminar in Business Policy
  BUAD4200 Seminar in Business Policy - 3 s.h.
  An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.
- BUAD4220Seminar in Accounting and Finance
  BUAD4220 Seminar in Accounting and Finance - 3 s.h.
  A comprehensive capstone course for students majoring in Finance that integrates material from previous courses taken in the major and explores a wide range of finance-related topics, including the ethical issues affecting the current financial environment of business firms. Pre-requisites: BUAD3370, BUAD3380.
- CSIT3500Management of Information Systems
  CSIT3500 Management of Information Systems - 3 s.h.
  Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.
- ECON1300Principles of Macroeconomics
  ECON1300 Principles of Macroeconomics - 3 s.h.
  Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation
- ECON1320Principles of Microeconomics
  ECON1320 Principles of Microeconomics - 3 s.h.
  Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
- ECON2100Introductory Economic Data Analysis
  ECON2100 Introductory Economic Data Analysis - 3 s.h.
  An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
- MATH1280College Algebra
  MATH1280 College Algebra - 3 s.h.
  Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials. Prerequisite: 2 years high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.
- MATH1360Statistics for Critical Thinking
  MATH1360 Statistics for Critical Thinking - 3 s.h.
  A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. Prerequisite: 1 year high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.
ACCT2310Financial Accounting ACCT2320Managerial Accounting BUAD1100Introduction to Business BUAD3320Principles of Management BUAD3340Business Law BUAD3380Principles of Business Finance BUAD3450Organizational Behavior BUAD4200Seminar in Business Policy BUAD4220Seminar in Accounting and Finance CSIT3500Management of Information Systems ECON1300Principles of Macroeconomics ECON1320Principles of Microeconomics ECON2100Introductory Economic Data Analysis MATH1280College Algebra MATH1360Statistics for Critical Thinking
Course Descriptions

ACCT2310 Financial Accounting - 3 s.h.
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

ACCT2320 Managerial Accounting - 3 s.h.
The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.

BUAD1100 Introduction to Business - 3 s.h.
Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

BUAD3320 Principles of Management - 3 s.h.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

BUAD3340 Business Law - 3 s.h.
Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

BUAD3380 Principles of Business Finance - 3 s.h.
A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

BUAD3450 Organizational Behavior - 3 s.h.
Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

BUAD4200 Seminar in Business Policy - 3 s.h.
An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.

BUAD4220 Seminar in Accounting and Finance - 3 s.h.
A comprehensive capstone course for students majoring in Finance that integrates material from previous courses taken in the major and explores a wide range of finance-related topics, including the ethical issues affecting the current financial environment of business firms. Pre-requisites: BUAD3370, BUAD3380.

CSIT3500 Management of Information Systems - 3 s.h.
Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

ECON1300 Principles of Macroeconomics - 3 s.h.
Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

ECON1320 Principles of Microeconomics - 3 s.h.
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

ECON2100 Introductory Economic Data Analysis - 3 s.h.
An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

MATH1280 College Algebra - 3 s.h.
Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials. Prerequisite: 2 years high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

MATH1360 Statistics for Critical Thinking - 3 s.h.
A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. Prerequisite: 1 year high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.
Business Management Minor
A minor in Business Management consists of 18 semester hours or more in Accounting, Business Management, Economics, and Computer Science Information Technology including:
- ACCT2310 Financial Accounting – 3 s.h.
- BUAD1100 Introduction to Business – 3 s.h.
- BUAD3320 Principles of Management – 3 s.h.
- CSIT3500 Management of Information Systems – 3 s.h.
- ECON1320 Principles of Microeconomics – 3 s.h.
- ECON2100 Introductory Economic Data Analysis – 3 s.h.
Courses Offered
- ACCT2310Financial Accounting
  ACCT2310 Financial Accounting - 3 s.h.
  An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
- BUAD1100Introduction to Business
  BUAD1100 Introduction to Business - 3 s.h.
  Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.
- BUAD3320Principles of Management
  BUAD3320 Principles of Management - 3 s.h.
  Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.
- CSIT3500Management of Information Systems
  CSIT3500 Management of Information Systems - 3 s.h.
  Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.
- ECON1320Principles of Microeconomics
  ECON1320 Principles of Microeconomics - 3 s.h.
  Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
- ECON2100Introductory Economic Data Analysis
  ECON2100 Introductory Economic Data Analysis - 3 s.h.
  An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
ACCT2310Financial Accounting BUAD1100Introduction to Business BUAD3320Principles of Management CSIT3500Management of Information Systems ECON1320Principles of Microeconomics ECON2100Introductory Economic Data Analysis
Course Descriptions

ACCT2310 Financial Accounting - 3 s.h.
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

BUAD1100 Introduction to Business - 3 s.h.
Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

BUAD3320 Principles of Management - 3 s.h.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

CSIT3500 Management of Information Systems - 3 s.h.
Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

ECON1320 Principles of Microeconomics - 3 s.h.
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

ECON2100 Introductory Economic Data Analysis - 3 s.h.
An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
Teacher Certification in Business
FOR BUSINESS ADMINISTRATION MAJORS WHO WANT A SECONDARY BUSINESS ENDORSEMENT (5-12):
Students majoring in Business Administration who desire Iowa Teacher Certification with a Business (5-12) endorsement must complete the Secondary Education Program (with BUAD3800 Methods of Teaching Business as the appropriate methods course), and the following areas:
3 s.h. in Entrepreneurship from the following:
- BUAD3400 Small Business Ventures and Entrepreneurship – 3 s.h.
- Or other approved entrepreneurship elective – 3 s.h.
3 s.h. in Financial Literacy:
- BUAD1400 Personal Finance – 3 s.h.
3 s.h. in Marketing from the following:
- BUAD3210 Social Media Marketing – 3 s.h.
- BUAD4460 Strategic Marketing – 3 s.h.
- SPMT3300 Sport Marketing – 3 s.h.
Note: Each of the courses in these three areas also satisfies a portion of the 9 s.h. of required electives in the Business Administration major.

FOR NON-BUSINESS MAJORS WHO WANT A SECONDARY BUSINESS ENDORSEMENT (5-12)
Non-business majors desiring a secondary Business endorsement (5-12) in Iowa must complete the Secondary Education Program (with BUAD3800 Methods of Teaching Business as the appropriate methods course), and the following courses:
- ACCT2310 Financial Accounting – 3 s.h.
- ACCT2320 Managerial Accounting – 3 s.h.
- BUAD1400 Personal Finance – 3 s.h.
- BUAD2330 Principles of Marketing – 3 s.h.
- BUAD3320 Principles of Management – 3 s.h.
- BUAD2330 Principles of Marketing – 3 s.h.
- BUAD3340 Business Law – 3 s.h.
- BUAD3380 Principles of Business Finance – 3 s.h.
- BUAD4200 Seminar in Business Policy – 3 s.h.
- CSIT3500 Management of Informational Systems – 3 s.h.
- ECON1300 Principles of Macroeconomics – 3 s.h.
- ECON1320 Principles of Microeconomics – 3 s.h.
3 s.h. in Marketing from the following:
- BUAD3210 Social Media Marketing – 3 s.h.
- BUAD4460 Strategic Marketing – 3 s.h.
- SPMT3300 Sport Marketing – 3 s.h.
3 s.h. in Entrepreneurship from the following:
- BUAD3400 Small Business Ventures and Entrepreneurship – 3 s.h.
- or other approved entrepreneurship elective
Courses Offered
- ACCT2310Financial Accounting
  ACCT2310 Financial Accounting - 3 s.h.
  An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
- ACCT2320Managerial Accounting
  ACCT2320 Managerial Accounting - 3 s.h.
  The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.
- BUAD1400Personal Finance
  BUAD1400 Personal Finance - 3 s.h.
  An overview of personal financial management, including investment, taxation, insurance and credit.
- BUAD2330Principles of Marketing
  BUAD2330 Principles of Marketing - 3 s.h.
  A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.
- BUAD3210Social Media Marketing
  BUAD3210 Social Media Marketing - 3 s.h.
  This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
- BUAD3320Principles of Management
  BUAD3320 Principles of Management - 3 s.h.
  Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.
- BUAD3340Business Law
  BUAD3340 Business Law - 3 s.h.
  Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.
- BUAD3380Principles of Business Finance
  BUAD3380 Principles of Business Finance - 3 s.h.
  A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.
- BUAD3400Small Business Ventures and Entrepreneurship
  BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.
  Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.
- BUAD3800Methods of Teaching Business
  BUAD3800 Methods of Teaching Business - 3 s.h.
  A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.
- BUAD4200Seminar in Business Policy
  BUAD4200 Seminar in Business Policy - 3 s.h.
  An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.
- BUAD4460Strategic Marketing
  BUAD4460 Strategic Marketing - 3 s.h.
  This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
- CSIT3500Management of Information Systems
  CSIT3500 Management of Information Systems - 3 s.h.
  Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.
- ECON1300Principles of Macroeconomics
  ECON1300 Principles of Macroeconomics - 3 s.h.
  Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation
- ECON1320Principles of Microeconomics
  ECON1320 Principles of Microeconomics - 3 s.h.
  Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
- SPMT3300Sport Marketing
  SPMT3300 Sport Marketing - 3 s.h.
  An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.
ACCT2310Financial Accounting ACCT2320Managerial Accounting BUAD1400Personal Finance BUAD2330Principles of Marketing BUAD3210Social Media Marketing BUAD3320Principles of Management BUAD3340Business Law BUAD3380Principles of Business Finance BUAD3400Small Business Ventures and Entrepreneurship BUAD3800Methods of Teaching Business BUAD4200Seminar in Business Policy BUAD4460Strategic Marketing CSIT3500Management of Information Systems ECON1300Principles of Macroeconomics ECON1320Principles of Microeconomics SPMT3300Sport Marketing
Course Descriptions

ACCT2310 Financial Accounting - 3 s.h.
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

ACCT2320 Managerial Accounting - 3 s.h.
The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.

BUAD1400 Personal Finance - 3 s.h.
An overview of personal financial management, including investment, taxation, insurance and credit.

BUAD2330 Principles of Marketing - 3 s.h.
A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.

BUAD3210 Social Media Marketing - 3 s.h.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

BUAD3320 Principles of Management - 3 s.h.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

BUAD3340 Business Law - 3 s.h.
Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

BUAD3380 Principles of Business Finance - 3 s.h.
A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.
Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

BUAD3800 Methods of Teaching Business - 3 s.h.
A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.

BUAD4200 Seminar in Business Policy - 3 s.h.
An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.

BUAD4460 Strategic Marketing - 3 s.h.
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.

CSIT3500 Management of Information Systems - 3 s.h.
Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

ECON1300 Principles of Macroeconomics - 3 s.h.
Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

ECON1320 Principles of Microeconomics - 3 s.h.
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

SPMT3300 Sport Marketing - 3 s.h.
An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.
Data Analytics for Business Management Certificate
Data analytics certificates are designed to equip students with:
- the tools necessary to use and understand common data analysis techniques,
- to understand the proper use of, and potential misuse of, data and analytics methods as a means of democratizing analytics,
- increase the understanding of, and proficiency in, the use and application of analysis techniques in a chosen domain.
Data analytics certificates are broken down into three levels:
1. Introductory Level provides students with an understanding of the steps in the data analytics process necessary to take data to information to insight. At this level, students are introduced to the concepts of exploratory data analysis, how to use commonly available computer codes that execute ML and regression methods, learning the strengths and weaknesses of each. Students will also be introduced to the basic principles of coding and databases in addition to the ethical use of data
2. Domain Level provides students with experience in using the data science process and its robust tools to analyze and solve. problems in a specific content area.
3. Capstone Level is for students to conduct a full data analytics project complete with problem definition, analysis, and dissemination. The project will be completed in conjunction with Community Partners that include Graceland, the local Iowa community, Graceland alums and their employers, and Graceland’s wholly owned subsidiary, SkillPath. Each project will be conducted by 2-3 students, a faculty member who serves as the Capstone Leader, and a Community Partner. Smaller and larger teams will be permitted depending on the nature of the project.
Students wishing to earn the Data Analytics for Business Management certificate must complete the following 18 credit hours with Graceland University.
- BUAD3320 Principles of Management – 3 s.h.
- BUAD3450 Organizational Behavior – 3 s.h.
- CSIT1100 Principles of Computing – 3 s.h.
- DSCI1500 Beginning Data Science and Data Analytics – 3 s.h.
- DSCI4700 Capstone for Data Analytics Certificates – 3 s.h.
- ECON2100 Introductory Economic Data Analysis – 3 s.h.
Courses Offered
- BUAD3320Principles of Management
  BUAD3320 Principles of Management - 3 s.h.
  Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.
- BUAD3450Organizational Behavior
  BUAD3450 Organizational Behavior - 3 s.h.
  Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.
- CSIT1100Principles of Computing
  CSIT1100 Principles of Computing - 3 s.h.
  An introduction to the fundamentals of computer programming through extensive practice developing software in the Python language. Fundamental terminology and topics such as integrated development environments, variables, data types, control structures, functions, and objects will be covered. ELO4 Global Learning - Innovation
- DSCI1500Beginning Data Science and Data Analytics
  DSCI1500 Beginning Data Science and Data Analytics - 3 s.h.
  Introduction to the basic methods of analysis in Data Science and Data Analytics. This course introduces students to the basic statistical methods, coding applications, problem solving, and data integrity issues common to the field.
- DSCI4700Capstone for Data Analytics Certificates
  DSCI4700 Capstone for Data Analytics Certificates - 3 s.h.
  The course covers the basic aspects of a complete data analytics project. Students will use data sets obtained from community partners. Students will work in teams with each team producing a problem definition in conjunction with the client, conducting the proposed analysis directed at providing insight into the problem, and disseminating the results of the analysis in written and oral form.
- ECON2100Introductory Economic Data Analysis
  ECON2100 Introductory Economic Data Analysis - 3 s.h.
  An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
BUAD3320Principles of Management BUAD3450Organizational Behavior CSIT1100Principles of Computing DSCI1500Beginning Data Science and Data Analytics DSCI4700Capstone for Data Analytics Certificates ECON2100Introductory Economic Data Analysis
Course Descriptions

BUAD3320 Principles of Management - 3 s.h.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

BUAD3450 Organizational Behavior - 3 s.h.
Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

CSIT1100 Principles of Computing - 3 s.h.
An introduction to the fundamentals of computer programming through extensive practice developing software in the Python language. Fundamental terminology and topics such as integrated development environments, variables, data types, control structures, functions, and objects will be covered. ELO4 Global Learning - Innovation

DSCI1500 Beginning Data Science and Data Analytics - 3 s.h.
Introduction to the basic methods of analysis in Data Science and Data Analytics. This course introduces students to the basic statistical methods, coding applications, problem solving, and data integrity issues common to the field.

DSCI4700 Capstone for Data Analytics Certificates - 3 s.h.
The course covers the basic aspects of a complete data analytics project. Students will use data sets obtained from community partners. Students will work in teams with each team producing a problem definition in conjunction with the client, conducting the proposed analysis directed at providing insight into the problem, and disseminating the results of the analysis in written and oral form.

ECON2100 Introductory Economic Data Analysis - 3 s.h.
An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.
Business Scholar's Certificate Program
Students wishing to earn a Business Scholars’ certificate can be admitted to the program by meeting the admission requirement: Two years high school algebra or two years accounting experience or Financial Accounting (official transcripts required).

Completion of the certificate requires:

Development of an electronic career portfolio that includes: the student’s resume, evidence of effective written and oral communication, evidence of effective leadership and collaborative problem-solving, evidence of ethical decision-making, evidence of technological competency, and reflection statements on special events attended. When complete, the portfolio must be approved by the Program Director.

and

24 semester hours, including:
- ACCT2310 Financial Accounting – 3 s.h.
- BUAD3650 Business Connections – 3 s.h.
- ECON1300 Principles of Macroeconomics – 3 s.h.
- ECON1320 Principles of Microeconomics – 3 s.h.
One of the following:
- 3 s.h. internship* or
- 3 s.h. travel course or
- 3 s.h. BUAD2350/3350 Free Market Practicum
Nine s.h. electives from one of the below areas**:

Marketing
- BUAD2330 Principles of Marketing – 3 s.h.
- BUAD3210 Social Media Marketing – 3 s.h.
- BUAD4460 Strategic Marketing – 3 s.h.
- SPMT3300 Sport Marketing – 3 s.h.
Management
- BUAD3320 Principles of Management – 3 s.h.
- BUAD3400 Small Business Ventures and Entrepreneurship – 3 s.h.
- BUAD3450 Organizational Behavior – 3 s.h.
- BUAD3460 Operations Management – 3 s.h.
Entrepreneurship
General Business
- ACCT2320 Managerial Accounting – 3 s.h.
- BUAD2330 Principles of Marketing – 3 s.h.
- BUAD3320 Principles of Management – 3 s.h.
- BUAD3340 Business Law – 3 s.h.
- BUAD3380 Principles of Business Finance – 3 s.h.
*For students with a minimum of one year of full-time work experience, the internship requirement may be waived upon request. The nature of this experience should be documented carefully in the portfolio and be shown to have developed the student’s career skills.

**For students with a major or minor in the School of Business, the elective coursework must be in addition to courses already required for their major or minor. For example, a student with a BUAD major takes Principles of Management as required and Social Media Marketing as one of their BUAD electives. These courses may not count towards the certificate’s electives.

Residency Requirement:
Fifty percent (50%) of the semester hours in the certificate program are required to be taken from Graceland University.
Courses Offered
- ACCT2310Financial Accounting
  ACCT2310 Financial Accounting - 3 s.h.
  An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.
- ACCT2320Managerial Accounting
  ACCT2320 Managerial Accounting - 3 s.h.
  The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.
- BUAD2330Principles of Marketing
  BUAD2330 Principles of Marketing - 3 s.h.
  A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.
- BUAD2350Free Market Practicum
  BUAD2350 Free Market Practicum - 0-2 s.h.
  An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
- BUAD3210Social Media Marketing
  BUAD3210 Social Media Marketing - 3 s.h.
  This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.
- BUAD3320Principles of Management
  BUAD3320 Principles of Management - 3 s.h.
  Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.
- BUAD3340Business Law
  BUAD3340 Business Law - 3 s.h.
  Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.
- BUAD3350Free Market Practicum
  BUAD3350 Free Market Practicum - 0-2 s.h.
  An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.
- BUAD3380Principles of Business Finance
  BUAD3380 Principles of Business Finance - 3 s.h.
  A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.
- BUAD3400Small Business Ventures and Entrepreneurship
  BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.
  Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.
- BUAD3450Organizational Behavior
  BUAD3450 Organizational Behavior - 3 s.h.
  Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.
- BUAD3460Operations Management
  BUAD3460 Operations Management - 3 s.h.
  The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1360. Offered Fall odd years. +This course is only offered every other year.
- BUAD3650Business Connections
  BUAD3650 Business Connections - 3 s.h.
  A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.
- BUAD4460Strategic Marketing
  BUAD4460 Strategic Marketing - 3 s.h.
  This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.
- ECON1300Principles of Macroeconomics
  ECON1300 Principles of Macroeconomics - 3 s.h.
  Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation
- ECON1320Principles of Microeconomics
  ECON1320 Principles of Microeconomics - 3 s.h.
  Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability
- SPMT3300Sport Marketing
  SPMT3300 Sport Marketing - 3 s.h.
  An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.
ACCT2310Financial Accounting ACCT2320Managerial Accounting BUAD2330Principles of Marketing BUAD2350Free Market Practicum BUAD3210Social Media Marketing BUAD3320Principles of Management BUAD3340Business Law BUAD3350Free Market Practicum BUAD3380Principles of Business Finance BUAD3400Small Business Ventures and Entrepreneurship BUAD3450Organizational Behavior BUAD3460Operations Management BUAD3650Business Connections BUAD4460Strategic Marketing ECON1300Principles of Macroeconomics ECON1320Principles of Microeconomics SPMT3300Sport Marketing
Course Descriptions

ACCT2310 Financial Accounting - 3 s.h.
An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

ACCT2320 Managerial Accounting - 3 s.h.
The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.

BUAD2330 Principles of Marketing - 3 s.h.
A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.

BUAD2350 Free Market Practicum - 0-2 s.h.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

BUAD3210 Social Media Marketing - 3 s.h.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

BUAD3320 Principles of Management - 3 s.h.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

BUAD3340 Business Law - 3 s.h.
Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

BUAD3350 Free Market Practicum - 0-2 s.h.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

BUAD3380 Principles of Business Finance - 3 s.h.
A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.
Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

BUAD3450 Organizational Behavior - 3 s.h.
Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

BUAD3460 Operations Management - 3 s.h.
The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1360. Offered Fall odd years. +This course is only offered every other year.

BUAD3650 Business Connections - 3 s.h.
A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.

BUAD4460 Strategic Marketing - 3 s.h.
This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.

ECON1300 Principles of Macroeconomics - 3 s.h.
Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

ECON1320 Principles of Microeconomics - 3 s.h.
Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

SPMT3300 Sport Marketing - 3 s.h.
An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

School of Business Faculty

Sehwan Kim, PhD Assistant Professor of Sport Management View Bio

Ioseb "Soso" Gabelaia, PhD Assistant Professor of Business View Bio

Jacques Hendieh, DBA Assistant Professor of Accounting View Bio

Yong Wang, PhD Assistant Professor of Sport Management View Bio

Robert Poulton, PhD Professor of Economics View Bio

Paul Binnicker Director Center Graduate Studies, Adjunct Faculty - Business Administration View Bio

Jeff McElroy, EdD Department Chair - C.H. Sandage School of Business, Professor of Business Administration, Sam Walton Fellow View Bio

Steve Anders, PhD Distinguished Professor of Economics View Bio

Max Pitt, MBA, CMA Associate Professor of Business View Bio

Online Dual Major in Business Management and Organizational Leadership Program

Are you taking your program online? Would you like to combine the benefits of the Business Management program with a focus on introduction to business management with the Organizational Leadership program focusing on leadership? We have the perfect program for you!

All classes are eight weeks long, which allows most students to complete their degree in less than two years and be ready to move into a brighter future. The program starts six times a year.

Check Out The Organizational Leadership Program

Career Growth Ahead: The Future & Benefits of a Business Management Degree

Receiving a business management degree from Graceland University means increased employability, an array of fundamental management skills, a hands-on introduction to the industry, the ability to learn from multiple disciplines, network, earn a higher salary, and even become a successful entrepreneur. The possibilities you’ll have, backed by our top business management program, are endless. Our degree path can help to prepare you for a career as a:

Financial Analyst
Human Resources Specialist
Development Manager
Marketing Manager
Coop/Elevator Manager
Production/Facility Manager

… and many other exciting fields.

Employed in Field

87%

Business Administration graduates

Estimated Salary

$80,700

Business Administration graduates

Tuition & Aid

99% of students on the Lamoni campus receive financial aid.

As you consider college, you want a simple, easy-to-understand formula designed to ensure that the one-of-a-kind Graceland Experience is within reach for your family. Undergraduate tuition includes our unique Transformational Leadership major, and we offer generous financial aid and scholarships to all of our students, making Graceland as affordable, if not moreso, than most public universities.

Residential Direct Costs 2024-25

See link below.

Online Program Direct Costs 2024-25

Fee	Cost
Tuition - Online (courses for major, electives and general education)	$405.00 per semester hour
Late Registration Fee	$100 per occurrence
Program Support Fee (online courses)	$18 per course
Program Re-sequencing Fee (nonrefundable)	$100 per occurrence

Lamoni Educational Costs Scholarships & Aid Net Price Calculator

Enactus

Graceland is the site of the endowed Sandage Center for the Study of Free Enterprise and Entrepreneurship (SCSFEE) and the nationally successful Enactus team.

Enactus is an international nonprofit organization that brings together student, academic, and business leaders who are committed to using the power of entrepreneurial action to improve the quality of life and standard of living for people in need. On 1,600 university campuses worldwide, Enactus provides students the opportunity to channel their unique talents, passions, and ideas to create projects that empower others.

Scholarships are available annually for students who demonstrate entrepreneurial spirit.

Contact me about this program!

Questions?

On Campus Business Program