Business Management Degree

Graceland’s C.H. Sandage School of Business offers a Bachelor of Arts in Business Management degree.

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  • BA Degree — Business Management Major

    In addition to the essential education requirements, majors in Business Management must complete a concentration of 36 semester hours in Accounting, Business, Economics, and Computer Science Information Technology including:

    Courses Required for General Education:

    Recommended in addition to required courses for Business Management:

    Internship in Business Management

    Other Recommendations:

    Leadership Academy Certificate

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ACCT2320Managerial Accounting
      ACCT2320 Managerial Accounting - 3 s.h.

      The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.

    • BUAD1100Introduction to Business
      BUAD1100 Introduction to Business - 3 s.h.

      Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    • BUAD3340Business Law
      BUAD3340 Business Law - 3 s.h.

      Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    • BUAD3380Principles of Business Finance
      BUAD3380 Principles of Business Finance - 3 s.h.

      A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

    • BUAD3450Organizational Behavior
      BUAD3450 Organizational Behavior - 3 s.h.

      Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    • BUAD4200Seminar in Business Policy
      BUAD4200 Seminar in Business Policy - 3 s.h.

      An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.

    • BUAD4220Seminar in Accounting and Finance
      BUAD4220 Seminar in Accounting and Finance - 3 s.h.

      A comprehensive capstone course for students majoring in Finance that integrates material from previous courses taken in the major and explores a wide range of finance-related topics, including the ethical issues affecting the current financial environment of business firms. Pre-requisites: BUAD3370, BUAD3380.

    • CSIT3500Management of Information Systems
      CSIT3500 Management of Information Systems - 3 s.h.

      Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    • ECON1300Principles of Macroeconomics
      ECON1300 Principles of Macroeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    • ECON2100Introductory Economic Data Analysis
      ECON2100 Introductory Economic Data Analysis - 3 s.h.

      An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

    • MATH1280College Algebra
      MATH1280 College Algebra - 3 s.h.

      Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials.. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    • MATH1360Statistics for Critical Thinking
      MATH1360 Statistics for Critical Thinking - 3 s.h.

      A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    ACCT2310Financial Accounting ACCT2320Managerial Accounting BUAD1100Introduction to Business BUAD3320Principles of Management BUAD3340Business Law BUAD3380Principles of Business Finance BUAD3450Organizational Behavior BUAD4200Seminar in Business Policy BUAD4220Seminar in Accounting and Finance CSIT3500Management of Information Systems ECON1300Principles of Macroeconomics ECON1320Principles of Microeconomics ECON2100Introductory Economic Data Analysis MATH1280College Algebra MATH1360Statistics for Critical Thinking
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ACCT2320 Managerial Accounting - 3 s.h.

    The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.

    BUAD1100 Introduction to Business - 3 s.h.

    Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    BUAD3340 Business Law - 3 s.h.

    Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    BUAD3380 Principles of Business Finance - 3 s.h.

    A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

    BUAD3450 Organizational Behavior - 3 s.h.

    Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    BUAD4200 Seminar in Business Policy - 3 s.h.

    An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.

    BUAD4220 Seminar in Accounting and Finance - 3 s.h.

    A comprehensive capstone course for students majoring in Finance that integrates material from previous courses taken in the major and explores a wide range of finance-related topics, including the ethical issues affecting the current financial environment of business firms. Pre-requisites: BUAD3370, BUAD3380.

    CSIT3500 Management of Information Systems - 3 s.h.

    Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    ECON1300 Principles of Macroeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    ECON2100 Introductory Economic Data Analysis - 3 s.h.

    An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

    MATH1280 College Algebra - 3 s.h.

    Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials.. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    MATH1360 Statistics for Critical Thinking - 3 s.h.

    A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

  • Business Management Minor

    A minor in Business Management consists of 18 semester hours or more in Accounting, Business Management, Economics, and Computer Science Information Technology including:

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • BUAD1100Introduction to Business
      BUAD1100 Introduction to Business - 3 s.h.

      Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    • CSIT3500Management of Information Systems
      CSIT3500 Management of Information Systems - 3 s.h.

      Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    • ECON2100Introductory Economic Data Analysis
      ECON2100 Introductory Economic Data Analysis - 3 s.h.

      An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

    ACCT2310Financial Accounting BUAD1100Introduction to Business BUAD3320Principles of Management CSIT3500Management of Information Systems ECON1320Principles of Microeconomics ECON2100Introductory Economic Data Analysis
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    BUAD1100 Introduction to Business - 3 s.h.

    Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    CSIT3500 Management of Information Systems - 3 s.h.

    Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    ECON2100 Introductory Economic Data Analysis - 3 s.h.

    An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

  • Business Scholars' Certificate Program

    Students wishing to earn a Business Scholars’ certificate can be admitted to the program by meeting the admission requirement: Two years high school algebra or two years accounting experience or Financial Accounting (official transcripts required).

    Completion of the certificate requires:

    Development of an electronic career portfolio that includes: the student’s resume, evidence of effective written and oral communication, evidence of effective leadership and collaborative problem-solving, evidence of ethical decision-making, evidence of technological competency, and reflection statements on special events attended. When complete, the portfolio must be approved by the Program Director.

    and

    24 semester hours, including:

    One of the following:

    • 3 s.h. internship* or
    • 3 s.h. travel course or
    • 3 s.h. BUAD2350/3350 Free Market Practicum

    Nine s.h. electives from one of the below areas**:

    Marketing

    Management

    Entrepreneurship

    General Business

    *For students with a minimum of one year of full-time work experience, the internship requirement may be waived upon request. The nature of this experience should be documented carefully in the portfolio and be shown to have developed the student’s career skills.

    **For students with a major or minor in the School of Business, the elective coursework must be in addition to courses already required for their major or minor. For example, a student with a BUAD major takes Principles of Management as required and Social Media Marketing as one of their BUAD electives. These courses may not count towards the certificate’s electives.

    Residency Requirement:
    Fifty percent (50%) of the semester hours in the certificate program are required to be taken from Graceland University.

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ACCT2320Managerial Accounting
      ACCT2320 Managerial Accounting - 3 s.h.

      The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.

    • BUAD2330Principles of Marketing
      BUAD2330 Principles of Marketing - 3 s.h.

      A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.

    • BUAD2350Free Market Practicum
      BUAD2350 Free Market Practicum - 0-2 s.h.

      An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    • BUAD3340Business Law
      BUAD3340 Business Law - 3 s.h.

      Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    • BUAD3350Free Market Practicum
      BUAD3350 Free Market Practicum - 0-2 s.h.

      An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    • BUAD3380Principles of Business Finance
      BUAD3380 Principles of Business Finance - 3 s.h.

      A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

    • BUAD3400Small Business Ventures and Entrepreneurship
      BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

      Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    • BUAD3450Organizational Behavior
      BUAD3450 Organizational Behavior - 3 s.h.

      Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    • BUAD3460Operations Management
      BUAD3460 Operations Management - 3 s.h.

      The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1360. Offered Fall odd years. +This course is only offered every other year.

    • BUAD3650Business Connections
      BUAD3650 Business Connections - 3 s.h.

      A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.

    • BUAD4460Strategic Marketing
      BUAD4460 Strategic Marketing - 3 s.h.

      This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.

    • ECON1300Principles of Macroeconomics
      ECON1300 Principles of Macroeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    ACCT2310Financial Accounting ACCT2320Managerial Accounting BUAD2330Principles of Marketing BUAD2350Free Market Practicum BUAD3210Social Media Marketing BUAD3320Principles of Management BUAD3340Business Law BUAD3350Free Market Practicum BUAD3380Principles of Business Finance BUAD3400Small Business Ventures and Entrepreneurship BUAD3450Organizational Behavior BUAD3460Operations Management BUAD3650Business Connections BUAD4460Strategic Marketing ECON1300Principles of Macroeconomics ECON1320Principles of Microeconomics SPMT3300Sport Marketing
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ACCT2320 Managerial Accounting - 3 s.h.

    The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.

    BUAD2330 Principles of Marketing - 3 s.h.

    A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.

    BUAD2350 Free Market Practicum - 0-2 s.h.

    An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    BUAD3340 Business Law - 3 s.h.

    Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    BUAD3350 Free Market Practicum - 0-2 s.h.

    An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    BUAD3380 Principles of Business Finance - 3 s.h.

    A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

    BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

    Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    BUAD3450 Organizational Behavior - 3 s.h.

    Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    BUAD3460 Operations Management - 3 s.h.

    The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1360. Offered Fall odd years. +This course is only offered every other year.

    BUAD3650 Business Connections - 3 s.h.

    A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.

    BUAD4460 Strategic Marketing - 3 s.h.

    This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.

    ECON1300 Principles of Macroeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

  • Data Analytics for Business Management Certificate

    Students wishing to earn the Data Analytics for Business Management certificate must complete the following 18 credit hours with Graceland University.

    Courses Offered
    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    • BUAD3450Organizational Behavior
      BUAD3450 Organizational Behavior - 3 s.h.

      Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    • CSIT1100Principles of Computing
      CSIT1100 Principles of Computing - 3 s.h.

      An introduction to the fundamentals of computer programming through extensive practice developing software in the Python language. Fundamental terminology and topics such as integrated development environments, variables, data types, control structures, functions, and objects will be covered. ELO4 Global Learning - Innovation

    • DSCI1500Beginning Data Science and Data Analytics
      DSCI1500 Beginning Data Science and Data Analytics - 3 s.h.

      Introduction to the basic methods of analysis in Data Science and Data Analytics. This course introduces students to the basic statistical methods, coding applications, problem solving, and data integrity issues common to the field.

    • DSCI4700Capstone for Data Analytics Certificates
      DSCI4700 Capstone for Data Analytics Certificates - 3 s.h.

      The course covers the basic aspects of a complete data analytics project. Students will use data sets obtained from community partners. Students will work in teams with each team producing a problem definition in conjunction with the client, conducting the proposed analysis directed at providing insight into the problem, and disseminating the results of the analysis in written and oral form.

    • ECON2100Introductory Economic Data Analysis
      ECON2100 Introductory Economic Data Analysis - 3 s.h.

      An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

    BUAD3320Principles of Management BUAD3450Organizational Behavior CSIT1100Principles of Computing DSCI1500Beginning Data Science and Data Analytics DSCI4700Capstone for Data Analytics Certificates ECON2100Introductory Economic Data Analysis
    Course Descriptions
    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    BUAD3450 Organizational Behavior - 3 s.h.

    Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    CSIT1100 Principles of Computing - 3 s.h.

    An introduction to the fundamentals of computer programming through extensive practice developing software in the Python language. Fundamental terminology and topics such as integrated development environments, variables, data types, control structures, functions, and objects will be covered. ELO4 Global Learning - Innovation

    DSCI1500 Beginning Data Science and Data Analytics - 3 s.h.

    Introduction to the basic methods of analysis in Data Science and Data Analytics. This course introduces students to the basic statistical methods, coding applications, problem solving, and data integrity issues common to the field.

    DSCI4700 Capstone for Data Analytics Certificates - 3 s.h.

    The course covers the basic aspects of a complete data analytics project. Students will use data sets obtained from community partners. Students will work in teams with each team producing a problem definition in conjunction with the client, conducting the proposed analysis directed at providing insight into the problem, and disseminating the results of the analysis in written and oral form.

    ECON2100 Introductory Economic Data Analysis - 3 s.h.

    An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

  • Teacher Certification in Business

    FOR BUSINESS ADMINISTRATION MAJORS WHO WANT A SECONDARY BUSINESS ENDORSEMENT (5-12):
    Students majoring in Business Administration who desire Iowa Teacher Certification with a Business (5-12) endorsement must complete the Secondary Education Program (with BUAD3800 Methods of Teaching Business as the appropriate methods course), and the following areas:
    3 s.h. in Entrepreneurship from the following:

    3 s.h. in Financial Literacy:

    3 s.h. in Marketing from the following:

    Note: Each of the courses in these three areas also satisfies a portion of the 9 s.h. of required electives in the Business Administration major.

    FOR NON-BUSINESS MAJORS WHO WANT A SECONDARY BUSINESS ENDORSEMENT (5-12)
    Non-business majors desiring a secondary Business endorsement (5-12) in Iowa must complete the Secondary Education Program (with BUAD3800 Methods of Teaching Business as the appropriate methods course), and the following courses:

    3 s.h. in Marketing from the following:

    3 s.h. in Entrepreneurship from the following:

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ACCT2320Managerial Accounting
      ACCT2320 Managerial Accounting - 3 s.h.

      The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.

    • BUAD1400Personal Finance
      BUAD1400 Personal Finance - 3 s.h.

      An overview of personal financial management, including investment, taxation, insurance and credit.

    • BUAD2330Principles of Marketing
      BUAD2330 Principles of Marketing - 3 s.h.

      A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.

    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    • BUAD3340Business Law
      BUAD3340 Business Law - 3 s.h.

      Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    • BUAD3380Principles of Business Finance
      BUAD3380 Principles of Business Finance - 3 s.h.

      A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

    • BUAD3400Small Business Ventures and Entrepreneurship
      BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

      Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    • BUAD3800Methods of Teaching Business
      BUAD3800 Methods of Teaching Business - 3 s.h.

      A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.

    • BUAD4200Seminar in Business Policy
      BUAD4200 Seminar in Business Policy - 3 s.h.

      An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.

    • BUAD4460Strategic Marketing
      BUAD4460 Strategic Marketing - 3 s.h.

      This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.

    • CSIT3500Management of Information Systems
      CSIT3500 Management of Information Systems - 3 s.h.

      Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    • ECON1300Principles of Macroeconomics
      ECON1300 Principles of Macroeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    ACCT2310Financial Accounting ACCT2320Managerial Accounting BUAD1400Personal Finance BUAD2330Principles of Marketing BUAD3210Social Media Marketing BUAD3320Principles of Management BUAD3340Business Law BUAD3380Principles of Business Finance BUAD3400Small Business Ventures and Entrepreneurship BUAD3800Methods of Teaching Business BUAD4200Seminar in Business Policy BUAD4460Strategic Marketing CSIT3500Management of Information Systems ECON1300Principles of Macroeconomics ECON1320Principles of Microeconomics SPMT3300Sport Marketing
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ACCT2320 Managerial Accounting - 3 s.h.

    The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.

    BUAD1400 Personal Finance - 3 s.h.

    An overview of personal financial management, including investment, taxation, insurance and credit.

    BUAD2330 Principles of Marketing - 3 s.h.

    A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.

    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    BUAD3340 Business Law - 3 s.h.

    Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    BUAD3380 Principles of Business Finance - 3 s.h.

    A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

    BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

    Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    BUAD3800 Methods of Teaching Business - 3 s.h.

    A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.

    BUAD4200 Seminar in Business Policy - 3 s.h.

    An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.

    BUAD4460 Strategic Marketing - 3 s.h.

    This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.

    CSIT3500 Management of Information Systems - 3 s.h.

    Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    ECON1300 Principles of Macroeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

  • Course list - Business Administration
    Courses Offered
    • BUAD1100Introduction to Business
      BUAD1100 Introduction to Business - 3 s.h.

      Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

    • BUAD1400Personal Finance
      BUAD1400 Personal Finance - 3 s.h.

      An overview of personal financial management, including investment, taxation, insurance and credit.

    • BUAD2000Individual Study
      BUAD2000 Individual Study - 1-3 s.h.
    • BUAD2330Principles of Marketing
      BUAD2330 Principles of Marketing - 3 s.h.

      A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.

    • BUAD2350Free Market Practicum
      BUAD2350 Free Market Practicum - 0-2 s.h.

      An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    • BUAD3000Individual Study
      BUAD3000 Individual Study - 1-3 s.h.
    • BUAD3200Business Ethics
      BUAD3200 Business Ethics - 3 s.h.

      An introduction to various ethical theories and their application to business situations. Students should gain greater awareness of ethical dilemmas as they occur, examine their own morals and their implications in various business settings, and become acquainted with some of the philosophical background of ethics.

    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    • BUAD3230Introduction to Change Management
      BUAD3230 Introduction to Change Management - 3 s.h.

      This course is a fundamental exploration into the dynamic field of organizational change. This course gives students a comprehensive understanding of the theories, methodologies, and best practices essential for managing organizational change. Participants delve into case studies, practical applications, and interactive discussions, gaining insights into the complexities of change and the strategies to navigate them successfully. Prerequisite: BUAD3220.

    • BUAD3240Marketing Research and Analytics
      BUAD3240 Marketing Research and Analytics - 3 s.h.

      A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.

    • BUAD3310Principles of Sales
      BUAD3310 Principles of Sales - 3 s.h.

      Principles of Sales is designed to expose students to the many functions of modern sales and sales management including topics such as the selling process, the buying process, creating value in buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for win-win solutions, promoting trust, closing the sale, as well as how to motivate, compensate and train sales people.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    • BUAD3340Business Law
      BUAD3340 Business Law - 3 s.h.

      Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    • BUAD3350Free Market Practicum
      BUAD3350 Free Market Practicum - 0-2 s.h.

      An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    • BUAD3360Entrepreneurial Leadership
      BUAD3360 Entrepreneurial Leadership - 3 s.h.

      Emphasis is placed on: learning skills for taking risks and thriving in a changing environment; discovering individual passion; learning about the system in which we exist; and becoming action oriented. In addition to being academically challenging, this course will also be physically challenging due to the service projects, team-building and risk-taking activities. Prerequisites: BUAD3350 and instructor's consent.

    • BUAD3370Corporate Finance and Financial Modeling
      BUAD3370 Corporate Finance and Financial Modeling - 3 s.h.

      An introduction to the fundamental issues of modern finance facing firms, including investment and financing decisions, interactions with capital markets, financial analysis, and business forecasting. Topics are taught with a focus on a code of ethics and professional standards guided by industry best practices.

    • BUAD3380Principles of Business Finance
      BUAD3380 Principles of Business Finance - 3 s.h.

      A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

    • BUAD3400Small Business Ventures and Entrepreneurship
      BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

      Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    • BUAD3420International Finance
      BUAD3420 International Finance - 3 s.h.

      An examination of the financial techniques utilized in global organizations and the international financial markets with which they interact. A focus is placed on how financial leaders can make ethically grounded decisions, while navigating the strategic and financial challenges facing global businesses today.

    • BUAD3450Organizational Behavior
      BUAD3450 Organizational Behavior - 3 s.h.

      Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    • BUAD3460Operations Management
      BUAD3460 Operations Management - 3 s.h.

      The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1360. Offered Fall odd years. +This course is only offered every other year.

    • BUAD3480International Marketing & Advertising
      BUAD3480 International Marketing & Advertising - 3 s.h.

      The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.

    • BUAD3490Human Resource Management
      BUAD3490 Human Resource Management - 3 s.h.

      A comprehensive review of essential personnel management concepts, laws, controversies, and techniques for success currently being used in business. Offered for online Organizational Leadership major only. +This course is only offered every other year.

    • BUAD3600Electronic Commerce (also CSIT3600)
      BUAD3600 Electronic Commerce (also CSIT3600) - 3 s.h.

      Exploration of the technologies and business environment surrounding the emergence of electronic commerce. There will be both a technical and non-technical track option for students, however, all students will be introduced to technical skills for implementing an electronic commerce website. Offered Spring even years. +This course is only offered every other year.

    • BUAD3650Business Connections
      BUAD3650 Business Connections - 3 s.h.

      A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.

    • BUAD3800Methods of Teaching Business
      BUAD3800 Methods of Teaching Business - 3 s.h.

      A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.

    • BUAD4000Individual Study
      BUAD4000 Individual Study - 1-3 s.h.
    • BUAD4100Investment Analysis (also ECON4100)
      BUAD4100 Investment Analysis (also ECON4100) - 3 s.h.

      A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3380, and ECON1320. +This course is only offered every other year.

    • BUAD4110Internship in Entrepreneurship
      BUAD4110 Internship in Entrepreneurship - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of entrepreneurship. The student will play an active role in identifying potential field sponsors. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    • BUAD4120Internship in Finance
      BUAD4120 Internship in Finance - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of finance. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/ Fail basis.) Prerequisite: Instructor’s consent.

    • BUAD4130Internship in International Business
      BUAD4130 Internship in International Business - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of international business. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    • BUAD4140Internship in Management
      BUAD4140 Internship in Management - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    • BUAD4150Internship in Marketing
      BUAD4150 Internship in Marketing - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of marketing. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/ Fail basis.) Prerequisite: Instructor’s consent.

    • BUAD4170Internship in Human Resource Management
      BUAD4170 Internship in Human Resource Management - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of human resource management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    • BUAD4180Internship in Social Media Marketing
      BUAD4180 Internship in Social Media Marketing - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of social media marketing. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    • BUAD4190Innovations in Finance
      BUAD4190 Innovations in Finance - 3 s.h.

      An exploration of new technologies that are disrupting the financial services industry, including artificial intelligence, deep learning, blockchain technology and open APIs. Includes an examination of fintech start-ups that are driving change in business models, products, applications and customer user interface.

    • BUAD4200Seminar in Business Policy
      BUAD4200 Seminar in Business Policy - 3 s.h.

      An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.

    • BUAD4220Seminar in Accounting and Finance
      BUAD4220 Seminar in Accounting and Finance - 3 s.h.

      A comprehensive capstone course for students majoring in Finance that integrates material from previous courses taken in the major and explores a wide range of finance-related topics, including the ethical issues affecting the current financial environment of business firms. Pre-requisites: BUAD3370, BUAD3380.

    • BUAD4320Strategic Brand Management
      BUAD4320 Strategic Brand Management - 3 s.h.

      The course is aimed at both students focusing on brand management as it relates to a career and those intellectually curious about branding. Brand management is transforming, and the course tackles various aspects of brand management and the shifting roles of brand managers. The critical learning for this course is framed around four questions: 1. How are these concepts relevant to the real world? 2. How do we know that this is true? 3. Do we have any evidence that this phenomenon exists or is true? 4. How can the frameworks proposed here be helpful to practicing decision-making? This course is designed to provide students with an applied understanding of Strategic Brand Management: 1) brands, brand architecture, and brand management, 2) developing a brand strategy, 3) designing and implementing brand marketing programs, 4) measuring and interpreting brand performance, and 5) growing and sustaining brand equity. Prerequisites: BUAD2330 Principles of Marketing or SPMT330 Sport Marketing.

    • BUAD4450Integrated Marketing Communication
      BUAD4450 Integrated Marketing Communication - 3 s.h.

      This course stands as a pivotal cornerstone in the realm of modern marketing strategies, which every marketing student must understand and know its applied science. This comprehensive course examines various marketing channels, emphasizing the harmonious and balanced integration of advertising, public relations, digital marketing, and brand communication. Students are challenged with a rich learning experience, exploring the synergistic relationship between different communication platforms and their collective impact on building strong, cohesive brand narratives. Prerequisite: BUAD4320

    • BUAD4460Strategic Marketing
      BUAD4460 Strategic Marketing - 3 s.h.

      This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.

    BUAD1100Introduction to Business BUAD1400Personal Finance BUAD2000Individual Study BUAD2330Principles of Marketing BUAD2350Free Market Practicum BUAD3000Individual Study BUAD3200Business Ethics BUAD3210Social Media Marketing BUAD3230Introduction to Change Management BUAD3240Marketing Research and Analytics BUAD3310Principles of Sales BUAD3320Principles of Management BUAD3340Business Law BUAD3350Free Market Practicum BUAD3360Entrepreneurial Leadership BUAD3370Corporate Finance and Financial Modeling BUAD3380Principles of Business Finance BUAD3400Small Business Ventures and Entrepreneurship BUAD3420International Finance BUAD3450Organizational Behavior BUAD3460Operations Management BUAD3480International Marketing & Advertising BUAD3490Human Resource Management BUAD3600Electronic Commerce (also CSIT3600) BUAD3650Business Connections BUAD3800Methods of Teaching Business BUAD4000Individual Study BUAD4100Investment Analysis (also ECON4100) BUAD4110Internship in Entrepreneurship BUAD4120Internship in Finance BUAD4130Internship in International Business BUAD4140Internship in Management BUAD4150Internship in Marketing BUAD4170Internship in Human Resource Management BUAD4180Internship in Social Media Marketing BUAD4190Innovations in Finance BUAD4200Seminar in Business Policy BUAD4220Seminar in Accounting and Finance BUAD4320Strategic Brand Management BUAD4450Integrated Marketing Communication BUAD4460Strategic Marketing
    Course Descriptions
    BUAD1100 Introduction to Business - 3 s.h.

    Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

    BUAD1400 Personal Finance - 3 s.h.

    An overview of personal financial management, including investment, taxation, insurance and credit.

    BUAD2000 Individual Study - 1-3 s.h.
    BUAD2330 Principles of Marketing - 3 s.h.

    A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.

    BUAD2350 Free Market Practicum - 0-2 s.h.

    An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    BUAD3000 Individual Study - 1-3 s.h.
    BUAD3200 Business Ethics - 3 s.h.

    An introduction to various ethical theories and their application to business situations. Students should gain greater awareness of ethical dilemmas as they occur, examine their own morals and their implications in various business settings, and become acquainted with some of the philosophical background of ethics.

    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    BUAD3230 Introduction to Change Management - 3 s.h.

    This course is a fundamental exploration into the dynamic field of organizational change. This course gives students a comprehensive understanding of the theories, methodologies, and best practices essential for managing organizational change. Participants delve into case studies, practical applications, and interactive discussions, gaining insights into the complexities of change and the strategies to navigate them successfully. Prerequisite: BUAD3220.

    BUAD3240 Marketing Research and Analytics - 3 s.h.

    A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.

    BUAD3310 Principles of Sales - 3 s.h.

    Principles of Sales is designed to expose students to the many functions of modern sales and sales management including topics such as the selling process, the buying process, creating value in buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for win-win solutions, promoting trust, closing the sale, as well as how to motivate, compensate and train sales people.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    BUAD3340 Business Law - 3 s.h.

    Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    BUAD3350 Free Market Practicum - 0-2 s.h.

    An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    BUAD3360 Entrepreneurial Leadership - 3 s.h.

    Emphasis is placed on: learning skills for taking risks and thriving in a changing environment; discovering individual passion; learning about the system in which we exist; and becoming action oriented. In addition to being academically challenging, this course will also be physically challenging due to the service projects, team-building and risk-taking activities. Prerequisites: BUAD3350 and instructor's consent.

    BUAD3370 Corporate Finance and Financial Modeling - 3 s.h.

    An introduction to the fundamental issues of modern finance facing firms, including investment and financing decisions, interactions with capital markets, financial analysis, and business forecasting. Topics are taught with a focus on a code of ethics and professional standards guided by industry best practices.

    BUAD3380 Principles of Business Finance - 3 s.h.

    A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1360 and junior standing.

    BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

    Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    BUAD3420 International Finance - 3 s.h.

    An examination of the financial techniques utilized in global organizations and the international financial markets with which they interact. A focus is placed on how financial leaders can make ethically grounded decisions, while navigating the strategic and financial challenges facing global businesses today.

    BUAD3450 Organizational Behavior - 3 s.h.

    Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    BUAD3460 Operations Management - 3 s.h.

    The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1360. Offered Fall odd years. +This course is only offered every other year.

    BUAD3480 International Marketing & Advertising - 3 s.h.

    The aim of the course is to give the students a deeper understanding of marketing on a global basis. The students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. This course is designed to provide students with an applied understanding of international marketing activities based on real-life examples.

    BUAD3490 Human Resource Management - 3 s.h.

    A comprehensive review of essential personnel management concepts, laws, controversies, and techniques for success currently being used in business. Offered for online Organizational Leadership major only. +This course is only offered every other year.

    BUAD3600 Electronic Commerce (also CSIT3600) - 3 s.h.

    Exploration of the technologies and business environment surrounding the emergence of electronic commerce. There will be both a technical and non-technical track option for students, however, all students will be introduced to technical skills for implementing an electronic commerce website. Offered Spring even years. +This course is only offered every other year.

    BUAD3650 Business Connections - 3 s.h.

    A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.

    BUAD3800 Methods of Teaching Business - 3 s.h.

    A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.

    BUAD4000 Individual Study - 1-3 s.h.
    BUAD4100 Investment Analysis (also ECON4100) - 3 s.h.

    A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3380, and ECON1320. +This course is only offered every other year.

    BUAD4110 Internship in Entrepreneurship - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of entrepreneurship. The student will play an active role in identifying potential field sponsors. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    BUAD4120 Internship in Finance - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of finance. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/ Fail basis.) Prerequisite: Instructor’s consent.

    BUAD4130 Internship in International Business - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of international business. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    BUAD4140 Internship in Management - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    BUAD4150 Internship in Marketing - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of marketing. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/ Fail basis.) Prerequisite: Instructor’s consent.

    BUAD4170 Internship in Human Resource Management - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of human resource management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    BUAD4180 Internship in Social Media Marketing - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of social media marketing. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    BUAD4190 Innovations in Finance - 3 s.h.

    An exploration of new technologies that are disrupting the financial services industry, including artificial intelligence, deep learning, blockchain technology and open APIs. Includes an examination of fintech start-ups that are driving change in business models, products, applications and customer user interface.

    BUAD4200 Seminar in Business Policy - 3 s.h.

    An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1360.

    BUAD4220 Seminar in Accounting and Finance - 3 s.h.

    A comprehensive capstone course for students majoring in Finance that integrates material from previous courses taken in the major and explores a wide range of finance-related topics, including the ethical issues affecting the current financial environment of business firms. Pre-requisites: BUAD3370, BUAD3380.

    BUAD4320 Strategic Brand Management - 3 s.h.

    The course is aimed at both students focusing on brand management as it relates to a career and those intellectually curious about branding. Brand management is transforming, and the course tackles various aspects of brand management and the shifting roles of brand managers. The critical learning for this course is framed around four questions: 1. How are these concepts relevant to the real world? 2. How do we know that this is true? 3. Do we have any evidence that this phenomenon exists or is true? 4. How can the frameworks proposed here be helpful to practicing decision-making? This course is designed to provide students with an applied understanding of Strategic Brand Management: 1) brands, brand architecture, and brand management, 2) developing a brand strategy, 3) designing and implementing brand marketing programs, 4) measuring and interpreting brand performance, and 5) growing and sustaining brand equity. Prerequisites: BUAD2330 Principles of Marketing or SPMT330 Sport Marketing.

    BUAD4450 Integrated Marketing Communication - 3 s.h.

    This course stands as a pivotal cornerstone in the realm of modern marketing strategies, which every marketing student must understand and know its applied science. This comprehensive course examines various marketing channels, emphasizing the harmonious and balanced integration of advertising, public relations, digital marketing, and brand communication. Students are challenged with a rich learning experience, exploring the synergistic relationship between different communication platforms and their collective impact on building strong, cohesive brand narratives. Prerequisite: BUAD4320

    BUAD4460 Strategic Marketing - 3 s.h.

    This course is designed to equip students with the knowledge and skills to develop, implement, and evaluate strategic marketing initiatives in various business contexts. This course explores the fundamental principles, theories, and practices of strategic marketing, emphasizing its critical role in achieving a competitive advantage in today's dynamic and global business environment. Prerequisites: BUAD2330 and BUAD3240.