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  • BA Degree - Agricultural Business Major

    In addition to the essential education requirements, majors in Agricultural Business must complete a concentration of 36 semester hours in Accounting, Agriculture, Business and Economics including:

    Courses Required for General Education:

    Recommended in addition to required courses for Agricultural Business:

    • Internship in Ag Business

    Other Recommendations:

    • Leadership Academy Certificate
    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ACCT3220Agricultural Accounting and Taxation
      ACCT3220 Agricultural Accounting and Taxation - 3 s.h.

      Exposure to accounting methods and taxation policies specific to agricultural producers and businesses. Prerequisite: ACCT2310 Financial Accounting.

    • AGRI1200Sustainable International Agriculture
      AGRI1200 Sustainable International Agriculture - 3 s.h.

      Sustainable International Agriculture explores global issues, incremental and transformative steps toward sustainable agriculture, international development opportunities, current agricultural industries, educational pathways, and career options. Content includes emphasis on understanding the need for agricultural infrastructure and production, embracing sustainability, and appreciating broad-based, liberating (essential) education. ELO4 Global Learning - Sustainability

    • AGRI2100Agricultural Management and Markets
      AGRI2100 Agricultural Management and Markets - 3 s.h.

      Overview of agricultural management and markets including exposure to management of commodity/livestock production, product differentiation/promotion, pricing issues, and distribution opportunities/challenges. Prerequisite: ECON1320 Microeconomics.

    • AGRI2300Global Innovation in Crop Production and Soil Management
      AGRI2300 Global Innovation in Crop Production and Soil Management - 3 s.h.

      An analytical course in agronomy applying multiple perspectives in studying crops, soils, and environmental sciences to understand the interconnectedness of agricultural systems in global communities. Includes questioning the sources of assumptions about and the strengths/weaknesses of past innovations of production and management. Recognizes the soil and crops as the sources of food, fiber, and fuel and emphasizes the need for diverse innovation in varied ecosystems to improve global conditions. ELO4 Global Learning - Innovation +This course is only offered every other year.

    • AGRI3100Agricultural Finance and Resource Allocation
      AGRI3100 Agricultural Finance and Resource Allocation - 3 s.h.

      Application of economics and financial resource allocation to agricultural businesses from producer to distributor to the end consumer. Content includes equity and credit practices for operations and for capital investments. Prerequisite: ECON1320 Microeconomics.

    • BUAD4950Senior Seminar – Design Thinking for Strategic Innovation
      BUAD4950 Senior Seminar – Design Thinking for Strategic Innovation - 3 s.h.

      This is the capstone course for Business Management, Marketing, and Agricultural Business Majors. The Senior Seminar in Design Thinking for Strategic Innovation is structured with a rigorous approach, emphasizing practical application and critical analysis of design thinking principles to solve real-world strategic challenges. Students engage in advanced problem-solving frameworks, including empathy-driven research, ideation, prototyping, and iterative testing, requiring them to think innovatively and strategically. Throughout the course, they apply design thinking methodologies to complex business scenarios, work on team-based projects, and receive continuous feedback to refine their solutions. The course rigor is reflected in its demand for creativity, strategic foresight, and the ability to navigate ambiguity, preparing students to lead innovation within dynamic business environments. Prerequisites: BUAD2380, BUAD3320, BUAD3330, and MATH1360.

    • ECON1300Principles of Macroeconomics
      ECON1300 Principles of Macroeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    • ECON2100Introductory Economic Data Analysis
      ECON2100 Introductory Economic Data Analysis - 3 s.h.

      An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

    • MATH1280College Algebra
      MATH1280 College Algebra - 3 s.h.

      Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials.. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    • MATH1360Statistics for Critical Thinking
      MATH1360 Statistics for Critical Thinking - 3 s.h.

      A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    ACCT2310Financial Accounting ACCT3220Agricultural Accounting and Taxation AGRI1200Sustainable International Agriculture AGRI2100Agricultural Management and Markets AGRI2300Global Innovation in Crop Production and Soil Management AGRI3100Agricultural Finance and Resource Allocation BUAD4950Senior Seminar – Design Thinking for Strategic Innovation ECON1300Principles of Macroeconomics ECON1320Principles of Microeconomics ECON2100Introductory Economic Data Analysis MATH1280College Algebra MATH1360Statistics for Critical Thinking
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ACCT3220 Agricultural Accounting and Taxation - 3 s.h.

    Exposure to accounting methods and taxation policies specific to agricultural producers and businesses. Prerequisite: ACCT2310 Financial Accounting.

    AGRI1200 Sustainable International Agriculture - 3 s.h.

    Sustainable International Agriculture explores global issues, incremental and transformative steps toward sustainable agriculture, international development opportunities, current agricultural industries, educational pathways, and career options. Content includes emphasis on understanding the need for agricultural infrastructure and production, embracing sustainability, and appreciating broad-based, liberating (essential) education. ELO4 Global Learning - Sustainability

    AGRI2100 Agricultural Management and Markets - 3 s.h.

    Overview of agricultural management and markets including exposure to management of commodity/livestock production, product differentiation/promotion, pricing issues, and distribution opportunities/challenges. Prerequisite: ECON1320 Microeconomics.

    AGRI2300 Global Innovation in Crop Production and Soil Management - 3 s.h.

    An analytical course in agronomy applying multiple perspectives in studying crops, soils, and environmental sciences to understand the interconnectedness of agricultural systems in global communities. Includes questioning the sources of assumptions about and the strengths/weaknesses of past innovations of production and management. Recognizes the soil and crops as the sources of food, fiber, and fuel and emphasizes the need for diverse innovation in varied ecosystems to improve global conditions. ELO4 Global Learning - Innovation +This course is only offered every other year.

    AGRI3100 Agricultural Finance and Resource Allocation - 3 s.h.

    Application of economics and financial resource allocation to agricultural businesses from producer to distributor to the end consumer. Content includes equity and credit practices for operations and for capital investments. Prerequisite: ECON1320 Microeconomics.

    BUAD4950 Senior Seminar – Design Thinking for Strategic Innovation - 3 s.h.

    This is the capstone course for Business Management, Marketing, and Agricultural Business Majors. The Senior Seminar in Design Thinking for Strategic Innovation is structured with a rigorous approach, emphasizing practical application and critical analysis of design thinking principles to solve real-world strategic challenges. Students engage in advanced problem-solving frameworks, including empathy-driven research, ideation, prototyping, and iterative testing, requiring them to think innovatively and strategically. Throughout the course, they apply design thinking methodologies to complex business scenarios, work on team-based projects, and receive continuous feedback to refine their solutions. The course rigor is reflected in its demand for creativity, strategic foresight, and the ability to navigate ambiguity, preparing students to lead innovation within dynamic business environments. Prerequisites: BUAD2380, BUAD3320, BUAD3330, and MATH1360.

    ECON1300 Principles of Macroeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    ECON2100 Introductory Economic Data Analysis - 3 s.h.

    An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

    MATH1280 College Algebra - 3 s.h.

    Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials.. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    MATH1360 Statistics for Critical Thinking - 3 s.h.

    A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

  • Agricultural Business Minor

    A minor in Agricultural Business consists of 18 semester hours as follows:

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ACCT3220Agricultural Accounting and Taxation
      ACCT3220 Agricultural Accounting and Taxation - 3 s.h.

      Exposure to accounting methods and taxation policies specific to agricultural producers and businesses. Prerequisite: ACCT2310 Financial Accounting.

    • AGRI1200Sustainable International Agriculture
      AGRI1200 Sustainable International Agriculture - 3 s.h.

      Sustainable International Agriculture explores global issues, incremental and transformative steps toward sustainable agriculture, international development opportunities, current agricultural industries, educational pathways, and career options. Content includes emphasis on understanding the need for agricultural infrastructure and production, embracing sustainability, and appreciating broad-based, liberating (essential) education. ELO4 Global Learning - Sustainability

    • AGRI2100Agricultural Management and Markets
      AGRI2100 Agricultural Management and Markets - 3 s.h.

      Overview of agricultural management and markets including exposure to management of commodity/livestock production, product differentiation/promotion, pricing issues, and distribution opportunities/challenges. Prerequisite: ECON1320 Microeconomics.

    • AGRI3100Agricultural Finance and Resource Allocation
      AGRI3100 Agricultural Finance and Resource Allocation - 3 s.h.

      Application of economics and financial resource allocation to agricultural businesses from producer to distributor to the end consumer. Content includes equity and credit practices for operations and for capital investments. Prerequisite: ECON1320 Microeconomics.

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    ACCT2310Financial Accounting ACCT3220Agricultural Accounting and Taxation AGRI1200Sustainable International Agriculture AGRI2100Agricultural Management and Markets AGRI3100Agricultural Finance and Resource Allocation ECON1320Principles of Microeconomics
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ACCT3220 Agricultural Accounting and Taxation - 3 s.h.

    Exposure to accounting methods and taxation policies specific to agricultural producers and businesses. Prerequisite: ACCT2310 Financial Accounting.

    AGRI1200 Sustainable International Agriculture - 3 s.h.

    Sustainable International Agriculture explores global issues, incremental and transformative steps toward sustainable agriculture, international development opportunities, current agricultural industries, educational pathways, and career options. Content includes emphasis on understanding the need for agricultural infrastructure and production, embracing sustainability, and appreciating broad-based, liberating (essential) education. ELO4 Global Learning - Sustainability

    AGRI2100 Agricultural Management and Markets - 3 s.h.

    Overview of agricultural management and markets including exposure to management of commodity/livestock production, product differentiation/promotion, pricing issues, and distribution opportunities/challenges. Prerequisite: ECON1320 Microeconomics.

    AGRI3100 Agricultural Finance and Resource Allocation - 3 s.h.

    Application of economics and financial resource allocation to agricultural businesses from producer to distributor to the end consumer. Content includes equity and credit practices for operations and for capital investments. Prerequisite: ECON1320 Microeconomics.

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

  • Agricultural Plant and Animal Sciences Minor

    A minor in Agricultural Plant and Animal Sciences requires 19 semester hours to include:

    Courses Offered
    • AGRI2300Global Innovation in Crop Production and Soil Management
      AGRI2300 Global Innovation in Crop Production and Soil Management - 3 s.h.

      An analytical course in agronomy applying multiple perspectives in studying crops, soils, and environmental sciences to understand the interconnectedness of agricultural systems in global communities. Includes questioning the sources of assumptions about and the strengths/weaknesses of past innovations of production and management. Recognizes the soil and crops as the sources of food, fiber, and fuel and emphasizes the need for diverse innovation in varied ecosystems to improve global conditions. ELO4 Global Learning - Innovation +This course is only offered every other year.

    • BIOL1500Biology I with Lab
      BIOL1500 Biology I with Lab - 4 s.h.

      A study of the diversity of life (prokaryotes, protists, fungi, plants, and animals), focusing on the key characteristics of life, the evolutionary processes that shape life, and the ecological interactions among organisms and their physical environments. Includes a lab. Additional fee required.

    • BIOL1520Biology II with Lab
      BIOL1520 Biology II with Lab - 4 s.h.

      A comparative study of form and function across organisms, focusing on the various structures and strategies used by plants and animals to fulfill basic life needs, levels of organization (cells, tissues, organs, and organ systems), and the chemical reactions of metabolism. Includes a lab. Additional fee required.

    • BIOL2430Animal Biology with Lab
      BIOL2430 Animal Biology with Lab - 4 s.h.

      A survey of the major groups in the animal kingdom, including sponges, cnidarians, molluscs, arthropods, echinoderms, vertebrates, etc. Within each group, taxonomy, internal and external form, reproduction, nutrition, and habitat will be considered. Additional fee required. Prerequisite: BIOL1500, BIOL1520 or instructor's consent. +This course is only offered every other year.

    • BIOL2440Plant Biology with Lab
      BIOL2440 Plant Biology with Lab - 4 s.h.

      A survey of the major groups in the plant kingdom, including nonvascular plants, ferns and fern allies, gymnosperms, and angiosperms. Within each group, taxonomy, internal and external form, and reproductive life cycles will be considered. In addition, plant growth and metabolism, algae, and fungi will be covered. Additional fee required. Prerequisite: BIOL1500, BIOL1520 or instructor's consent. +This course is only offered every other year.

    • CHEM1200Environmental Science with Lab (also BIOL1200)
      CHEM1200 Environmental Science with Lab (also BIOL1200) - 4 s.h.

      An exploration of the biotic and abiotic components of the environment, including the biological, physical, and chemical processes that shape natural ecosystems (e.g., biogeochemical cycles). The course will also examine the impact of human population growth, resource use, emissions production, and technological innovations on the environment. Current environmental issues, such as loss of biodiversity, ecosystem degradation, air and water pollution, and climate change, will be considered. Additional fee required. ELO6 Science - Innovation, GE3D Liberal Learning-Natural Sciences.

    AGRI2300Global Innovation in Crop Production and Soil Management BIOL1500Biology I with Lab BIOL1520Biology II with Lab BIOL2430Animal Biology with Lab BIOL2440Plant Biology with Lab CHEM1200Environmental Science with Lab (also BIOL1200)
    Course Descriptions
    AGRI2300 Global Innovation in Crop Production and Soil Management - 3 s.h.

    An analytical course in agronomy applying multiple perspectives in studying crops, soils, and environmental sciences to understand the interconnectedness of agricultural systems in global communities. Includes questioning the sources of assumptions about and the strengths/weaknesses of past innovations of production and management. Recognizes the soil and crops as the sources of food, fiber, and fuel and emphasizes the need for diverse innovation in varied ecosystems to improve global conditions. ELO4 Global Learning - Innovation +This course is only offered every other year.

    BIOL1500 Biology I with Lab - 4 s.h.

    A study of the diversity of life (prokaryotes, protists, fungi, plants, and animals), focusing on the key characteristics of life, the evolutionary processes that shape life, and the ecological interactions among organisms and their physical environments. Includes a lab. Additional fee required.

    BIOL1520 Biology II with Lab - 4 s.h.

    A comparative study of form and function across organisms, focusing on the various structures and strategies used by plants and animals to fulfill basic life needs, levels of organization (cells, tissues, organs, and organ systems), and the chemical reactions of metabolism. Includes a lab. Additional fee required.

    BIOL2430 Animal Biology with Lab - 4 s.h.

    A survey of the major groups in the animal kingdom, including sponges, cnidarians, molluscs, arthropods, echinoderms, vertebrates, etc. Within each group, taxonomy, internal and external form, reproduction, nutrition, and habitat will be considered. Additional fee required. Prerequisite: BIOL1500, BIOL1520 or instructor's consent. +This course is only offered every other year.

    BIOL2440 Plant Biology with Lab - 4 s.h.

    A survey of the major groups in the plant kingdom, including nonvascular plants, ferns and fern allies, gymnosperms, and angiosperms. Within each group, taxonomy, internal and external form, and reproductive life cycles will be considered. In addition, plant growth and metabolism, algae, and fungi will be covered. Additional fee required. Prerequisite: BIOL1500, BIOL1520 or instructor's consent. +This course is only offered every other year.

    CHEM1200 Environmental Science with Lab (also BIOL1200) - 4 s.h.

    An exploration of the biotic and abiotic components of the environment, including the biological, physical, and chemical processes that shape natural ecosystems (e.g., biogeochemical cycles). The course will also examine the impact of human population growth, resource use, emissions production, and technological innovations on the environment. Current environmental issues, such as loss of biodiversity, ecosystem degradation, air and water pollution, and climate change, will be considered. Additional fee required. ELO6 Science - Innovation, GE3D Liberal Learning-Natural Sciences.

  • Teacher Certification in Business

    FOR AGRICULTURAL BUSINESS MAJORS WHO WANT A SECONDARY BUSINESS ENDORSEMENT (5-12):
    Students majoring in Agricultural Business who desire Iowa Teacher Certification with a Business (5-12) endorsement must complete the Secondary Education Major (with BUAD3800 Methods of Teaching Business as the appropriate methods course), and the following areas:

    3 s.h. in Accounting:

    3 s.h. in Marketing elective from the following:

    3 s.h. in Entrepreneurship:

    3 s.h. in Financial Literacy

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ACCT2320Managerial Accounting
      ACCT2320 Managerial Accounting - 3 s.h.

      The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.

    • ACCT3220Agricultural Accounting and Taxation
      ACCT3220 Agricultural Accounting and Taxation - 3 s.h.

      Exposure to accounting methods and taxation policies specific to agricultural producers and businesses. Prerequisite: ACCT2310 Financial Accounting.

    • AGRI3100Agricultural Finance and Resource Allocation
      AGRI3100 Agricultural Finance and Resource Allocation - 3 s.h.

      Application of economics and financial resource allocation to agricultural businesses from producer to distributor to the end consumer. Content includes equity and credit practices for operations and for capital investments. Prerequisite: ECON1320 Microeconomics.

    • BUAD1400Personal Finance
      BUAD1400 Personal Finance - 3 s.h.

      An overview of personal financial management, including investment, taxation, insurance and credit.

    • BUAD2320Principles of Management
      BUAD2320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    • BUAD2330Principles of Marketing
      BUAD2330 Principles of Marketing - 3 s.h.

      A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.

    • BUAD2350Free Market Practicum
      BUAD2350 Free Market Practicum - 0-2 s.h.

      An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    • BUAD2380Principles of Business Finance
      BUAD2380 Principles of Business Finance - 3 s.h.

      A study of principles and problems basic to a business firm's decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ECON1320.

    • BUAD3130Investment Analysis (also ECON3130)
      BUAD3130 Investment Analysis (also ECON3130) - 3 s.h.

      A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3120, BUAD2380, and ECON1320. +This course is only offered every other year.

    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    • BUAD3350Free Market Practicum
      BUAD3350 Free Market Practicum - 0-2 s.h.

      An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    • BUAD3430Digital Marketing Foundations and Strategy
      BUAD3430 Digital Marketing Foundations and Strategy - 3 s.h.

      This course introduces students to the fundamental concepts, tools, and strategies of digital marketing in today's technology-driven business environment. Students will explore core topics such as website optimization, search engine marketing (SEM/SEO), social media, email campaigns, mobile platforms, content creation, and data analytics. Emphasis is placed on developing a strategic mindset-integrating digital channels into cohesive marketing plans, aligning tactics with organizational goals, and leveraging analytics to measure performance and refine decision-making. By the end of the course, students will gain both a theoretical foundation and practical skills to design, implement, and evaluate digital marketing strategies across diverse industries and audiences.

    • BUAD3800Methods of Teaching Business
      BUAD3800 Methods of Teaching Business - 3 s.h.

      A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.

    • BUAD4450Integrated Marketing Communication
      BUAD4450 Integrated Marketing Communication - 3 s.h.

      This course stands as a pivotal cornerstone in the realm of modern marketing strategies, which every marketing student must understand and know its applied science. This comprehensive course examines various marketing channels, emphasizing the harmonious and balanced integration of advertising, public relations, digital marketing, and brand communication. Students are challenged with a rich learning experience, exploring the synergistic relationship between different communication platforms and their collective impact on building strong, cohesive brand narratives. Prerequisite: BUAD4320

    • BUAD4950Senior Seminar – Design Thinking for Strategic Innovation
      BUAD4950 Senior Seminar – Design Thinking for Strategic Innovation - 3 s.h.

      This is the capstone course for Business Management, Marketing, and Agricultural Business Majors. The Senior Seminar in Design Thinking for Strategic Innovation is structured with a rigorous approach, emphasizing practical application and critical analysis of design thinking principles to solve real-world strategic challenges. Students engage in advanced problem-solving frameworks, including empathy-driven research, ideation, prototyping, and iterative testing, requiring them to think innovatively and strategically. Throughout the course, they apply design thinking methodologies to complex business scenarios, work on team-based projects, and receive continuous feedback to refine their solutions. The course rigor is reflected in its demand for creativity, strategic foresight, and the ability to navigate ambiguity, preparing students to lead innovation within dynamic business environments. Prerequisites: BUAD2380, BUAD3320, BUAD3330, and MATH1360.

    • ECON1300Principles of Macroeconomics
      ECON1300 Principles of Macroeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    • ECON2100Introductory Economic Data Analysis
      ECON2100 Introductory Economic Data Analysis - 3 s.h.

      An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

    • ECON3130Investment Analysis (also BUAD3130)
      ECON3130 Investment Analysis (also BUAD3130) - 3 s.h.

      A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3120, BUAD2380, and ECON1320. +This course is only offered every other year.

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    • UNIV1100Digital Fluency and Citizenship
      UNIV1100 Digital Fluency and Citizenship - 3 s.h.

      An introduction to the concepts of responsible activity and practices in the digital world, important software tools, and understanding the use of data and data analytics in the digital economy. The course teaches students relevant skills necessary to analyze data, prepare visualizations of data, and engage in the digital economy.

    ACCT2310Financial Accounting ACCT2320Managerial Accounting ACCT3220Agricultural Accounting and Taxation AGRI3100Agricultural Finance and Resource Allocation BUAD1400Personal Finance BUAD2320Principles of Management BUAD2330Principles of Marketing BUAD2350Free Market Practicum BUAD2380Principles of Business Finance BUAD3130Investment Analysis (also ECON3130) BUAD3210Social Media Marketing BUAD3350Free Market Practicum BUAD3430Digital Marketing Foundations and Strategy BUAD3800Methods of Teaching Business BUAD4450Integrated Marketing Communication BUAD4950Senior Seminar – Design Thinking for Strategic Innovation ECON1300Principles of Macroeconomics ECON1320Principles of Microeconomics ECON2100Introductory Economic Data Analysis ECON3130Investment Analysis (also BUAD3130) SPMT3300Sport Marketing UNIV1100Digital Fluency and Citizenship
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ACCT2320 Managerial Accounting - 3 s.h.

    The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310.

    ACCT3220 Agricultural Accounting and Taxation - 3 s.h.

    Exposure to accounting methods and taxation policies specific to agricultural producers and businesses. Prerequisite: ACCT2310 Financial Accounting.

    AGRI3100 Agricultural Finance and Resource Allocation - 3 s.h.

    Application of economics and financial resource allocation to agricultural businesses from producer to distributor to the end consumer. Content includes equity and credit practices for operations and for capital investments. Prerequisite: ECON1320 Microeconomics.

    BUAD1400 Personal Finance - 3 s.h.

    An overview of personal financial management, including investment, taxation, insurance and credit.

    BUAD2320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    BUAD2330 Principles of Marketing - 3 s.h.

    A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320.

    BUAD2350 Free Market Practicum - 0-2 s.h.

    An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    BUAD2380 Principles of Business Finance - 3 s.h.

    A study of principles and problems basic to a business firm's decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ECON1320.

    BUAD3130 Investment Analysis (also ECON3130) - 3 s.h.

    A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3120, BUAD2380, and ECON1320. +This course is only offered every other year.

    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    BUAD3350 Free Market Practicum - 0-2 s.h.

    An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    BUAD3430 Digital Marketing Foundations and Strategy - 3 s.h.

    This course introduces students to the fundamental concepts, tools, and strategies of digital marketing in today's technology-driven business environment. Students will explore core topics such as website optimization, search engine marketing (SEM/SEO), social media, email campaigns, mobile platforms, content creation, and data analytics. Emphasis is placed on developing a strategic mindset-integrating digital channels into cohesive marketing plans, aligning tactics with organizational goals, and leveraging analytics to measure performance and refine decision-making. By the end of the course, students will gain both a theoretical foundation and practical skills to design, implement, and evaluate digital marketing strategies across diverse industries and audiences.

    BUAD3800 Methods of Teaching Business - 3 s.h.

    A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.

    BUAD4450 Integrated Marketing Communication - 3 s.h.

    This course stands as a pivotal cornerstone in the realm of modern marketing strategies, which every marketing student must understand and know its applied science. This comprehensive course examines various marketing channels, emphasizing the harmonious and balanced integration of advertising, public relations, digital marketing, and brand communication. Students are challenged with a rich learning experience, exploring the synergistic relationship between different communication platforms and their collective impact on building strong, cohesive brand narratives. Prerequisite: BUAD4320

    BUAD4950 Senior Seminar – Design Thinking for Strategic Innovation - 3 s.h.

    This is the capstone course for Business Management, Marketing, and Agricultural Business Majors. The Senior Seminar in Design Thinking for Strategic Innovation is structured with a rigorous approach, emphasizing practical application and critical analysis of design thinking principles to solve real-world strategic challenges. Students engage in advanced problem-solving frameworks, including empathy-driven research, ideation, prototyping, and iterative testing, requiring them to think innovatively and strategically. Throughout the course, they apply design thinking methodologies to complex business scenarios, work on team-based projects, and receive continuous feedback to refine their solutions. The course rigor is reflected in its demand for creativity, strategic foresight, and the ability to navigate ambiguity, preparing students to lead innovation within dynamic business environments. Prerequisites: BUAD2380, BUAD3320, BUAD3330, and MATH1360.

    ECON1300 Principles of Macroeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    ECON2100 Introductory Economic Data Analysis - 3 s.h.

    An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

    ECON3130 Investment Analysis (also BUAD3130) - 3 s.h.

    A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3120, BUAD2380, and ECON1320. +This course is only offered every other year.

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    UNIV1100 Digital Fluency and Citizenship - 3 s.h.

    An introduction to the concepts of responsible activity and practices in the digital world, important software tools, and understanding the use of data and data analytics in the digital economy. The course teaches students relevant skills necessary to analyze data, prepare visualizations of data, and engage in the digital economy.

  • Data Analytics for Agricultural Business Certificate

    Students wishing to earn the Data Analytics for Agricultural Business certificate must complete the following 18 credit hours with Graceland University.

    Courses Offered
    • ACCT3220Agricultural Accounting and Taxation
      ACCT3220 Agricultural Accounting and Taxation - 3 s.h.

      Exposure to accounting methods and taxation policies specific to agricultural producers and businesses. Prerequisite: ACCT2310 Financial Accounting.

    • AGRI3100Agricultural Finance and Resource Allocation
      AGRI3100 Agricultural Finance and Resource Allocation - 3 s.h.

      Application of economics and financial resource allocation to agricultural businesses from producer to distributor to the end consumer. Content includes equity and credit practices for operations and for capital investments. Prerequisite: ECON1320 Microeconomics.

    • CSIT1100Principles of Computing (Python Programming)
      CSIT1100 Principles of Computing (Python Programming) - 3 s.h.

      An introduction to the fundamentals of computer programming through extensive practice developing software in the Python language. Fundamental terminology and topics such as integrated development environments, variables, data types, control structures, functions, and objects will be covered. ELO4 Global Learning - Innovation

    • DSCI1500Principles of Data Science and Analytics
      DSCI1500 Principles of Data Science and Analytics - 3 s.h.

      Introduction to the basic methods of analysis in Data Science and Data Analytics. This course introduces students to the basic statistical methods, coding applications, problem solving, and data integrity issues common to the field.

    • DSCI4700Capstone for Data Analytics Certificates
      DSCI4700 Capstone for Data Analytics Certificates - 3 s.h.

      The course covers the basic aspects of a complete data analytics project. Students will use data sets obtained from community partners. Students will work in teams with each team producing a problem definition in conjunction with the client, conducting the proposed analysis directed at providing insight into the problem, and disseminating the results of the analysis in written and oral form.

    • ECON2100Introductory Economic Data Analysis
      ECON2100 Introductory Economic Data Analysis - 3 s.h.

      An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

    ACCT3220Agricultural Accounting and Taxation AGRI3100Agricultural Finance and Resource Allocation CSIT1100Principles of Computing (Python Programming) DSCI1500Principles of Data Science and Analytics DSCI4700Capstone for Data Analytics Certificates ECON2100Introductory Economic Data Analysis
    Course Descriptions
    ACCT3220 Agricultural Accounting and Taxation - 3 s.h.

    Exposure to accounting methods and taxation policies specific to agricultural producers and businesses. Prerequisite: ACCT2310 Financial Accounting.

    AGRI3100 Agricultural Finance and Resource Allocation - 3 s.h.

    Application of economics and financial resource allocation to agricultural businesses from producer to distributor to the end consumer. Content includes equity and credit practices for operations and for capital investments. Prerequisite: ECON1320 Microeconomics.

    CSIT1100 Principles of Computing (Python Programming) - 3 s.h.

    An introduction to the fundamentals of computer programming through extensive practice developing software in the Python language. Fundamental terminology and topics such as integrated development environments, variables, data types, control structures, functions, and objects will be covered. ELO4 Global Learning - Innovation

    DSCI1500 Principles of Data Science and Analytics - 3 s.h.

    Introduction to the basic methods of analysis in Data Science and Data Analytics. This course introduces students to the basic statistical methods, coding applications, problem solving, and data integrity issues common to the field.

    DSCI4700 Capstone for Data Analytics Certificates - 3 s.h.

    The course covers the basic aspects of a complete data analytics project. Students will use data sets obtained from community partners. Students will work in teams with each team producing a problem definition in conjunction with the client, conducting the proposed analysis directed at providing insight into the problem, and disseminating the results of the analysis in written and oral form.

    ECON2100 Introductory Economic Data Analysis - 3 s.h.

    An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

  • Course list - Agricultural Business
    Courses Offered
    • AGRI1200Sustainable International Agriculture
      AGRI1200 Sustainable International Agriculture - 3 s.h.

      Sustainable International Agriculture explores global issues, incremental and transformative steps toward sustainable agriculture, international development opportunities, current agricultural industries, educational pathways, and career options. Content includes emphasis on understanding the need for agricultural infrastructure and production, embracing sustainability, and appreciating broad-based, liberating (essential) education. ELO4 Global Learning - Sustainability

    • AGRI2100Agricultural Management and Markets
      AGRI2100 Agricultural Management and Markets - 3 s.h.

      Overview of agricultural management and markets including exposure to management of commodity/livestock production, product differentiation/promotion, pricing issues, and distribution opportunities/challenges. Prerequisite: ECON1320 Microeconomics.

    • AGRI2300Global Innovation in Crop Production and Soil Management
      AGRI2300 Global Innovation in Crop Production and Soil Management - 3 s.h.

      An analytical course in agronomy applying multiple perspectives in studying crops, soils, and environmental sciences to understand the interconnectedness of agricultural systems in global communities. Includes questioning the sources of assumptions about and the strengths/weaknesses of past innovations of production and management. Recognizes the soil and crops as the sources of food, fiber, and fuel and emphasizes the need for diverse innovation in varied ecosystems to improve global conditions. ELO4 Global Learning - Innovation +This course is only offered every other year.

    • AGRI3100Agricultural Finance and Resource Allocation
      AGRI3100 Agricultural Finance and Resource Allocation - 3 s.h.

      Application of economics and financial resource allocation to agricultural businesses from producer to distributor to the end consumer. Content includes equity and credit practices for operations and for capital investments. Prerequisite: ECON1320 Microeconomics.

    • AGRI3900Topics in Agricultural Business
      AGRI3900 Topics in Agricultural Business - 1-3 s.h.

      Selected topics in agricultural business as determined by student interest and instructor expertise. Topics will be announced prior to each semester they are offered. Course may be repeated for credit when the topics vary.

    • AGRI4700Agricultural Business Practicum
      AGRI4700 Agricultural Business Practicum - 3 s.h.

      A capstone experience for students to apply their skills and education in agricultural business in a practicum setting (preferably in the type of business in which they gain future employment) and present their experience and education in a seminar with other students.

    • AGRI4710Internship in Agricultural Business
      AGRI4710 Internship in Agricultural Business - 1-3 s.h.

      Internship with professionals who are in agricultural business. The student takes an active role in identifying and arranging for a field sponsor. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    AGRI1200Sustainable International Agriculture AGRI2100Agricultural Management and Markets AGRI2300Global Innovation in Crop Production and Soil Management AGRI3100Agricultural Finance and Resource Allocation AGRI3900Topics in Agricultural Business AGRI4700Agricultural Business Practicum AGRI4710Internship in Agricultural Business
    Course Descriptions
    AGRI1200 Sustainable International Agriculture - 3 s.h.

    Sustainable International Agriculture explores global issues, incremental and transformative steps toward sustainable agriculture, international development opportunities, current agricultural industries, educational pathways, and career options. Content includes emphasis on understanding the need for agricultural infrastructure and production, embracing sustainability, and appreciating broad-based, liberating (essential) education. ELO4 Global Learning - Sustainability

    AGRI2100 Agricultural Management and Markets - 3 s.h.

    Overview of agricultural management and markets including exposure to management of commodity/livestock production, product differentiation/promotion, pricing issues, and distribution opportunities/challenges. Prerequisite: ECON1320 Microeconomics.

    AGRI2300 Global Innovation in Crop Production and Soil Management - 3 s.h.

    An analytical course in agronomy applying multiple perspectives in studying crops, soils, and environmental sciences to understand the interconnectedness of agricultural systems in global communities. Includes questioning the sources of assumptions about and the strengths/weaknesses of past innovations of production and management. Recognizes the soil and crops as the sources of food, fiber, and fuel and emphasizes the need for diverse innovation in varied ecosystems to improve global conditions. ELO4 Global Learning - Innovation +This course is only offered every other year.

    AGRI3100 Agricultural Finance and Resource Allocation - 3 s.h.

    Application of economics and financial resource allocation to agricultural businesses from producer to distributor to the end consumer. Content includes equity and credit practices for operations and for capital investments. Prerequisite: ECON1320 Microeconomics.

    AGRI3900 Topics in Agricultural Business - 1-3 s.h.

    Selected topics in agricultural business as determined by student interest and instructor expertise. Topics will be announced prior to each semester they are offered. Course may be repeated for credit when the topics vary.

    AGRI4700 Agricultural Business Practicum - 3 s.h.

    A capstone experience for students to apply their skills and education in agricultural business in a practicum setting (preferably in the type of business in which they gain future employment) and present their experience and education in a seminar with other students.

    AGRI4710 Internship in Agricultural Business - 1-3 s.h.

    Internship with professionals who are in agricultural business. The student takes an active role in identifying and arranging for a field sponsor. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

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