Swarm Host Guide

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Swarms are informal, alumni-led gatherings designed to bring Yellowjackets together, strengthen connections, and share updates about Graceland. Alumni Board members and volunteers serve as ambassadors of the university when hosting these events.

Swarm may be hosted by an Alumni Board member or approved volunteer when:

  • The volunteers are willing to organize and facilitate the gathering
  • The host will serve as the primary ambassador for the university

A Swarm Box will be provided when an Alumni Board member is present

 

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Role of the Swarm Host

When a member of the Alumni Board of Directors (ABOD) or an approved volunteer agrees to host a Swarm event, they are encouraged to invite alumni, friends of the university, and prospective students or families in their area.

Hosts should:

  • Welcome attendees and facilitate introductions
  • Share recent university updates and talking points
  • Encourage alumni connection and conversation
  • Take a group photo to share with the Advancement and Marketing teams
  • Provide materials included in the Swarm Box

Swarm events are designed to be alumni-led gatherings that strengthen relationships within the Graceland community, with university participation added when appropriate and aligned with institutional priorities. If the host wishes to invite a member of the Board of Trustees, a university administrator, coach, or other Graceland representative, the ABOD member must first coordinate with their Advancement team liaison before extending the invitation.

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The Swarm Box Includes

Each Swarm host may receive a Swarm Box containing materials to support the event.

Contents may include:

  • Admissions information
  • Graceland stickers
  • Graceland pens
  • Current fundraising priorities one-sheet
  • Information about the Yellowjackets Philanthropy Circle
  • One raffle prize (Graceland hat)
  • Graceland flag for photos

At the Event

Hosts are encouraged to:

  1. Welcome attendees and share a brief update on Graceland
  2. Encourage alumni networking and conversation
  3. Highlight current priorities such as enrollment growth, student success, and fundraising initiatives
  4. Take a group photo with the Swarm flag
  5. Share photos and attendance details with the Alumni Office afterward

After the Event

Please send the following to the Alumni Office:

  • Group photo
  • Estimated attendance
  • Notable alumni or guests who attended
  • Any donor or prospective student follow-up opportunities
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