Social Media Marketing

 “The social media marketing program incorporates real-world projects to ensure that you gain the necessary skills to be successful in your career.” 

Kari Cardiel ’17 

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Learn more about our program...

This program is being phased out at Graceland and incoming students will not be able to major or minor in Social Media Marketing effective Fall 2022. Current students and transfer students may still declare this major/minor, so long as they work with their Academic Advisor to be sure to complete the degree requirements by Spring 2026..

Graceland University is one of very few institutions to offer students a major in SOCIAL MEDIA MARKETING. With the dominance of social media in our everyday culture, the demand for a robust knowledge of social media is high in the marketplace. By providing a broad understanding of social media alongside experiential, real-world learning opportunities, Graceland positions students in the social media marketing major to have an advantage early in their careers. With a program that draws from business, graphic design, communication and computer programming, social media marketing students have the flexibility to pursue a variety of focuses in a growing field.

Offerings
Major
Format
Lamoni Campus
Curriculum
  • BA Degree – Social Media Marketing Major

    In addition to the essential education requirements, majors in Social Media Marketing must complete 45 s.h. as prescribed below:

    The following 15 semester hours of core Business Administration courses are required:

    The following 15 semester hours of core Communication courses are required:

    The following 12 semester hours of core Graphic Design courses are required:

    The following 3 semester hours from Computer Science and Information Technology is required:

    Courses Offered
    • ARTS1680Computer Graphics for Art & Design
      ARTS1680 Computer Graphics for Art & Design - 3 s.h.

      A technical course exploring the digital tools used in the graphic design industry. Students are exposed to the function, theory, and use of industry-standard computer hardware, software, and basic digital design principles utilized in the production of graphic design. Additional fee required. Goal 2A

    • ARTS1710Introduction to Graphic Design
      ARTS1710 Introduction to Graphic Design - 3 s.h.

      Covers basic principles of typography, such as type anatomy, type fonts and families, communication with typography and an introduction to layout and grid structures. Typography as medium and message and conceptual solutions are emphasized. Additional fee required. Prerequisite: ARTS1680 Computer Graphics for Art & Design. Goal 2A

    • ARTS3630Systems in Design
      ARTS3630 Systems in Design - 3 s.h.

      Study of the integration of type and image through multi-level designs, such as multi page layouts, and identity systems. Additional fee required. Prerequisite: ARTS1680 and ARTS1710.

    • ARTS3640Interactive Design
      ARTS3640 Interactive Design - 3 s.h.

      Introduction into the principles of interactivity through interface, web, and information design. Additional fee required. Prerequisite: ARTS1210, ARTS1680 and ARTS1710.

    • BUAD3330Principles of Marketing
      BUAD3330 Principles of Marketing - 3 s.h.

      A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    • BUAD3600Electronic Commerce (also CSIT3600)
      BUAD3600 Electronic Commerce (also CSIT3600) - 3 s.h.

      Exploration of the technologies and business environment surrounding the emergence of electronic commerce. There will be both a technical and non-technical track option for students, however, all students will be introduced to technical skills for implementing an electronic commerce website. Offered Spring even years. +This course is only offered every other year.

    • BUAD4210Seminar in Social Media Marketing
      BUAD4210 Seminar in Social Media Marketing - 3 s.h.

      A comprehensive overview, with hands-on experience, of Social Media Marketing. There will be an emphasis on strategic use of online tools, effective design, and contemporary marketing techniques, combined with practical application. Students will build and maintain real world marketing campaigns. Restricted to Social Media Marketing Majors. Additional fee required.

    • BUAD4430Marketing Strategies
      BUAD4430 Marketing Strategies - 3 s.h.

      A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.

    • COMM1250Introduction to Communication Theory
      COMM1250 Introduction to Communication Theory - 3 s.h.

      Survey of the major theories that support research and study of communication, such as interpersonal communication, organizational communication, rhetoric, media, culture, and ethics. The course gives students a foundation in communication vocabulary, basic knowledge of key theories, and an introduction to practical application of theory to human communication. Offered every Fall. ELO5 Humanities - Innovation.

    • COMM2300Introduction to Media Technologies
      COMM2300 Introduction to Media Technologies - 3 s.h.

      Introduction to the primary mass media forms - newspapers, books, magazines, radio, television, sound recording, movies, and the Internet - to gain an understanding of the ways they operate. Included are industries based on mass media, journalism, advertising, and public relations?as well mass media theory, law, and ethics. Emphasis on critical thinking about the mass media. +This course is only offered every other year.

    • COMM2500Introduction to Mass Media
      COMM2500 Introduction to Mass Media - 3 s.h.

      An examination of the various landmark theories, such as rhetorical, Marxist, and feminist to analyze popular culture, with an emphasis on the importance of communication in the production and consumption of culture. Students will study the development of culture by applying different theories or 'lenses' to cultural artifacts including music, movies, advertisements, clothing, etc. +This course is only offered every other year.

    • COMM3140Campaigns and Theories of Persuasion
      COMM3140 Campaigns and Theories of Persuasion - 3 s.h.

      An emphasis in learning theories, information processing theories, perception theories, components of persuasive appeals, and the ethics involved in persuasion. Further, students will examine the theories and persuasive appeals involved in communication campaigns and critique the success, or lack thereof, of multiple persuasive strategies. +This course is only offered every other year.

    • COMM3500Emerging and Social Media
      COMM3500 Emerging and Social Media - 3 s.h.

      An exploration of the emergence of new communication practices as well as their social, political, cultural, and economic impact in personal, community, cultural, social, institutional, and international life. Specific attention will be given to the ways social media influence and shape matters of ethics and privacy, how we see ourselves and others, how we interact formally and informally, and how we do business. ELO4 Global Learning - Innovation +This course is only offered every other year.

    • CSIT1060Introduction to Web Programming
      CSIT1060 Introduction to Web Programming - 3 s.h.

      Basics of how the World Wide Web works and web site construction using HTML and CSS. Related technology skills will be covered.

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    ARTS1680Computer Graphics for Art & Design ARTS1710Introduction to Graphic Design ARTS3630Systems in Design ARTS3640Interactive Design BUAD3330Principles of Marketing BUAD3600Electronic Commerce (also CSIT3600) BUAD4210Seminar in Social Media Marketing BUAD4430Marketing Strategies COMM1250Introduction to Communication Theory COMM2300Introduction to Media Technologies COMM2500Introduction to Mass Media COMM3140Campaigns and Theories of Persuasion COMM3500Emerging and Social Media CSIT1060Introduction to Web Programming ECON1320Principles of Microeconomics
    Course Descriptions
    ARTS1680 Computer Graphics for Art & Design - 3 s.h.

    A technical course exploring the digital tools used in the graphic design industry. Students are exposed to the function, theory, and use of industry-standard computer hardware, software, and basic digital design principles utilized in the production of graphic design. Additional fee required. Goal 2A

    ARTS1710 Introduction to Graphic Design - 3 s.h.

    Covers basic principles of typography, such as type anatomy, type fonts and families, communication with typography and an introduction to layout and grid structures. Typography as medium and message and conceptual solutions are emphasized. Additional fee required. Prerequisite: ARTS1680 Computer Graphics for Art & Design. Goal 2A

    ARTS3630 Systems in Design - 3 s.h.

    Study of the integration of type and image through multi-level designs, such as multi page layouts, and identity systems. Additional fee required. Prerequisite: ARTS1680 and ARTS1710.

    ARTS3640 Interactive Design - 3 s.h.

    Introduction into the principles of interactivity through interface, web, and information design. Additional fee required. Prerequisite: ARTS1210, ARTS1680 and ARTS1710.

    BUAD3330 Principles of Marketing - 3 s.h.

    A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    BUAD3600 Electronic Commerce (also CSIT3600) - 3 s.h.

    Exploration of the technologies and business environment surrounding the emergence of electronic commerce. There will be both a technical and non-technical track option for students, however, all students will be introduced to technical skills for implementing an electronic commerce website. Offered Spring even years. +This course is only offered every other year.

    BUAD4210 Seminar in Social Media Marketing - 3 s.h.

    A comprehensive overview, with hands-on experience, of Social Media Marketing. There will be an emphasis on strategic use of online tools, effective design, and contemporary marketing techniques, combined with practical application. Students will build and maintain real world marketing campaigns. Restricted to Social Media Marketing Majors. Additional fee required.

    BUAD4430 Marketing Strategies - 3 s.h.

    A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.

    COMM1250 Introduction to Communication Theory - 3 s.h.

    Survey of the major theories that support research and study of communication, such as interpersonal communication, organizational communication, rhetoric, media, culture, and ethics. The course gives students a foundation in communication vocabulary, basic knowledge of key theories, and an introduction to practical application of theory to human communication. Offered every Fall. ELO5 Humanities - Innovation.

    COMM2300 Introduction to Media Technologies - 3 s.h.

    Introduction to the primary mass media forms - newspapers, books, magazines, radio, television, sound recording, movies, and the Internet - to gain an understanding of the ways they operate. Included are industries based on mass media, journalism, advertising, and public relations?as well mass media theory, law, and ethics. Emphasis on critical thinking about the mass media. +This course is only offered every other year.

    COMM2500 Introduction to Mass Media - 3 s.h.

    An examination of the various landmark theories, such as rhetorical, Marxist, and feminist to analyze popular culture, with an emphasis on the importance of communication in the production and consumption of culture. Students will study the development of culture by applying different theories or 'lenses' to cultural artifacts including music, movies, advertisements, clothing, etc. +This course is only offered every other year.

    COMM3140 Campaigns and Theories of Persuasion - 3 s.h.

    An emphasis in learning theories, information processing theories, perception theories, components of persuasive appeals, and the ethics involved in persuasion. Further, students will examine the theories and persuasive appeals involved in communication campaigns and critique the success, or lack thereof, of multiple persuasive strategies. +This course is only offered every other year.

    COMM3500 Emerging and Social Media - 3 s.h.

    An exploration of the emergence of new communication practices as well as their social, political, cultural, and economic impact in personal, community, cultural, social, institutional, and international life. Specific attention will be given to the ways social media influence and shape matters of ethics and privacy, how we see ourselves and others, how we interact formally and informally, and how we do business. ELO4 Global Learning - Innovation +This course is only offered every other year.

    CSIT1060 Introduction to Web Programming - 3 s.h.

    Basics of how the World Wide Web works and web site construction using HTML and CSS. Related technology skills will be covered.

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

Exceptional Faculty
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Career Growth Ahead

A social media marketing major from Graceland can help to prepare you for a career as a:

  • Social Media Marketing Specialist 
  • Social Media Marketing Manager 
  • Marketing Campaigns Account Manager
  • Marketing and Sales Executive
  • Marketing Manager
  • Content Creator 

       …and many other exciting fields.

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Tuition & Aid

An education from Graceland is one of the greatest investments you can make but we understand that cost is often a concern. See our direct undergraduate tuition costs, room and board and other student fees and use our tuition calculator to get an estimate of what your cost will be. Find out how what a sample Graceland financial aid award package looks like.

ExpenseAnnual CostSemester Cost
Tuition$31,250$15,625
Room (based on a two-person room)$3,770$1,885
Board$6,040$3,020
Activity Fee $370$185
University Technology Fee$300$150
TOTAL DIRECT COSTS$41,730$20,865

Why Graceland

 • Students can easily double major in other programs within the C.H. Sandage School of Business, giving Graceland graduates an advantage in the marketplace. 

• Graceland’s social media marketing program provides students with real-world experience and the ability to learn from industry leaders. 

• Students complete projects through their studies that prepare them for the actual work of social media professionals. 

• Graceland’s liberal arts education gives students leadership opportunities that are important for career advancement and provides an education that gives social media marketing students an understanding of a broad range of topics. 

Find out more!