Business Administration Degree

Graceland’s C.H. Sandage School of Business offers a Bachelor of Arts in Business Administration degree.

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  • BA Degree — Business Administration Major

    In addition to the essential education requirements, majors in Business Administration must complete a concentration of 39 semester hours in Accounting, Business, Economics, and Computer Science Information Technology including:

    A Business Administration major must also complete:

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ACCT2320Managerial Accounting
      ACCT2320 Managerial Accounting - 3 s.h.

      The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510.

    • ACCT4200Seminar in Accounting
      ACCT4200 Seminar in Accounting - 3 s.h.

      An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise with extensive analysis of Financial Statements (Balance Sheets, Income Statements, and Cash Flow Statements). Prerequisites: ACCT3460, BUAD3320, BUAD3330, BUAD3380, and MATH1380.

    • BUAD1420Math for Decision Making
      BUAD1420 Math for Decision Making - 3 s.h.

      A beginning course in finite mathematics and calculus for students in business, economics, management, and the social and life sciences. Prerequisites: Two years of high school algebra.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    • BUAD3330Principles of Marketing
      BUAD3330 Principles of Marketing - 3 s.h.

      A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    • BUAD3340Business Law
      BUAD3340 Business Law - 3 s.h.

      Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    • BUAD3380Principles of Business Finance
      BUAD3380 Principles of Business Finance - 3 s.h.

      A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1380 and junior standing.

    • BUAD4200Seminar in Business Policy
      BUAD4200 Seminar in Business Policy - 3 s.h.

      An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1380.

    • CSIT3500Management of Information Systems
      CSIT3500 Management of Information Systems - 3 s.h.

      Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    • ECON1300Principles of Macroeconomics
      ECON1300 Principles of Macroeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    • MATH1380Introduction to Statistics
      MATH1380 Introduction to Statistics - 3 s.h.

      Data analysis and measures of central tendency, dispersion, and correlation. Introduction to probability. Estimation and hypothesis testing. Bivariate regression. Elementary ANOVA. Introduction to nonparametric techniques. Prerequisite: 1 year high school algebra. Goal 3A, ELO6 Math

    • MATH1510Calculus I
      MATH1510 Calculus I - 4 s.h.

      Limits, continuity, differentiation, and applications including exponential, logarithmic, trigonometric, and inverse functions. Mean value theorem, curve sketching, Riemann sums, and the fundamental theorem of calculus. Prerequisite: 2 years high school algebra. Goal 3A, ELO6 Math

    ACCT2310Financial Accounting ACCT2320Managerial Accounting ACCT4200Seminar in Accounting BUAD1420Math for Decision Making BUAD3320Principles of Management BUAD3330Principles of Marketing BUAD3340Business Law BUAD3380Principles of Business Finance BUAD4200Seminar in Business Policy CSIT3500Management of Information Systems ECON1300Principles of Macroeconomics ECON1320Principles of Microeconomics MATH1380Introduction to Statistics MATH1510Calculus I
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ACCT2320 Managerial Accounting - 3 s.h.

    The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510.

    ACCT4200 Seminar in Accounting - 3 s.h.

    An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise with extensive analysis of Financial Statements (Balance Sheets, Income Statements, and Cash Flow Statements). Prerequisites: ACCT3460, BUAD3320, BUAD3330, BUAD3380, and MATH1380.

    BUAD1420 Math for Decision Making - 3 s.h.

    A beginning course in finite mathematics and calculus for students in business, economics, management, and the social and life sciences. Prerequisites: Two years of high school algebra.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    BUAD3330 Principles of Marketing - 3 s.h.

    A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    BUAD3340 Business Law - 3 s.h.

    Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    BUAD3380 Principles of Business Finance - 3 s.h.

    A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1380 and junior standing.

    BUAD4200 Seminar in Business Policy - 3 s.h.

    An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1380.

    CSIT3500 Management of Information Systems - 3 s.h.

    Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    ECON1300 Principles of Macroeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    MATH1380 Introduction to Statistics - 3 s.h.

    Data analysis and measures of central tendency, dispersion, and correlation. Introduction to probability. Estimation and hypothesis testing. Bivariate regression. Elementary ANOVA. Introduction to nonparametric techniques. Prerequisite: 1 year high school algebra. Goal 3A, ELO6 Math

    MATH1510 Calculus I - 4 s.h.

    Limits, continuity, differentiation, and applications including exponential, logarithmic, trigonometric, and inverse functions. Mean value theorem, curve sketching, Riemann sums, and the fundamental theorem of calculus. Prerequisite: 2 years high school algebra. Goal 3A, ELO6 Math

  • Business Administration Minor

    A minor in Business Administration consists of 18 semester hours or more in Accounting, Business Administration, Economics, and Computer Science Information Technology including:

    And three of the following six courses:

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • BUAD1100Introduction to Business
      BUAD1100 Introduction to Business - 3 s.h.

      Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    • BUAD3330Principles of Marketing
      BUAD3330 Principles of Marketing - 3 s.h.

      A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    • BUAD3380Principles of Business Finance
      BUAD3380 Principles of Business Finance - 3 s.h.

      A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1380 and junior standing.

    • CSIT3500Management of Information Systems
      CSIT3500 Management of Information Systems - 3 s.h.

      Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    • ECON3440International Economics
      ECON3440 International Economics - 3 s.h.

      Theories of international trade, foreign exchange markets, resource movements and international economic policies. Prerequisite: ECON1300. Goal 1C, ELO4 Global Learning - World Citizenship, ELO4 Global Learning - Equality and Peace +This course is only offered every other year.

    ACCT2310Financial Accounting BUAD1100Introduction to Business BUAD3320Principles of Management BUAD3330Principles of Marketing BUAD3380Principles of Business Finance CSIT3500Management of Information Systems ECON3440International Economics
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    BUAD1100 Introduction to Business - 3 s.h.

    Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    BUAD3330 Principles of Marketing - 3 s.h.

    A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    BUAD3380 Principles of Business Finance - 3 s.h.

    A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1380 and junior standing.

    CSIT3500 Management of Information Systems - 3 s.h.

    Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    ECON3440 International Economics - 3 s.h.

    Theories of international trade, foreign exchange markets, resource movements and international economic policies. Prerequisite: ECON1300. Goal 1C, ELO4 Global Learning - World Citizenship, ELO4 Global Learning - Equality and Peace +This course is only offered every other year.

  • Business Scholars' Certificate Program

    Students wishing to earn a Business Scholars’ certificate can be admitted to the program by meeting the admission requirement: Two years high school algebra or two years accounting experience or Financial Accounting (official transcripts required).

    Completion of the certificate requires:

    Development of an electronic career portfolio that includes: the student’s resume, evidence of effective written and oral communication, evidence of effective leadership and collaborative problem-solving, evidence of ethical decision-making, evidence of technological competency, and reflection statements on special events attended. When complete, the portfolio must be approved by the Program Director.

    and

    24 semester hours, including:

    One of the following:

    • 3 s.h. internship* or
    • 3 s.h. travel course or
    • 3 s.h. BUAD2350/3350 Free Market Practicum

    Nine s.h. electives from one of the below areas**:

    Marketing

    Management

    Entrepreneurship

    General Business

    *For students with a minimum of one year of full-time work experience, the internship requirement may be waived upon request. The nature of this experience should be documented carefully in the portfolio and be shown to have developed the student’s career skills.

    **For students with a major or minor in the School of Business, the elective coursework must be in addition to courses already required for their major or minor. For example, a student with a BUAD major takes Principles of Management as required and Social Media Marketing as one of their BUAD electives. These courses may not count towards the certificate’s electives.

    Residency Requirement:
    Fifty percent (50%) of the semester hours in the certificate program are required to be taken from Graceland University.

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ACCT2320Managerial Accounting
      ACCT2320 Managerial Accounting - 3 s.h.

      The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510.

    • BUAD2350Free Market Practicum
      BUAD2350 Free Market Practicum - 0-2 s.h.

      An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    • BUAD3220Alternative Business Structures
      BUAD3220 Alternative Business Structures - 3 s.h.

      A study of traditional and emerging options for legally structuring an enterprise. The course will explore four major units: traditional business forms, international options, nonprofits, and social entrepreneurship. Prerequisite: ACCT2310. +This course is only offered every other year.

    • BUAD3250Entrepreneurship and Free Enterprise (also ECON3250)
      BUAD3250 Entrepreneurship and Free Enterprise (also ECON3250) - 3 s.h.

      To study and hear from the cast of entrepreneurs who have been, or are involved, in the drama of U.S. business. To help each student evaluate their own spirit and personality to see if they have entrepreneurial skills and talents. Prerequisite: ECON1320. +This course is only offered every other year.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    • BUAD3330Principles of Marketing
      BUAD3330 Principles of Marketing - 3 s.h.

      A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    • BUAD3340Business Law
      BUAD3340 Business Law - 3 s.h.

      Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    • BUAD3350Free Market Practicum
      BUAD3350 Free Market Practicum - 0-2 s.h.

      An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    • BUAD3380Principles of Business Finance
      BUAD3380 Principles of Business Finance - 3 s.h.

      A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1380 and junior standing.

    • BUAD3400Small Business Ventures and Entrepreneurship
      BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

      Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    • BUAD3450Organizational Behavior
      BUAD3450 Organizational Behavior - 3 s.h.

      Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    • BUAD3460Operations Management
      BUAD3460 Operations Management - 3 s.h.

      The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1380. Offered Fall odd years. +This course is only offered every other year.

    • BUAD3650Business Connections
      BUAD3650 Business Connections - 3 s.h.

      A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.

    • BUAD4430Marketing Strategies
      BUAD4430 Marketing Strategies - 3 s.h.

      A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.

    • ECON1300Principles of Macroeconomics
      ECON1300 Principles of Macroeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    ACCT2310Financial Accounting ACCT2320Managerial Accounting BUAD2350Free Market Practicum BUAD3210Social Media Marketing BUAD3220Alternative Business Structures BUAD3250Entrepreneurship and Free Enterprise (also ECON3250) BUAD3320Principles of Management BUAD3330Principles of Marketing BUAD3340Business Law BUAD3350Free Market Practicum BUAD3380Principles of Business Finance BUAD3400Small Business Ventures and Entrepreneurship BUAD3450Organizational Behavior BUAD3460Operations Management BUAD3650Business Connections BUAD4430Marketing Strategies ECON1300Principles of Macroeconomics ECON1320Principles of Microeconomics SPMT3300Sport Marketing
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ACCT2320 Managerial Accounting - 3 s.h.

    The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510.

    BUAD2350 Free Market Practicum - 0-2 s.h.

    An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    BUAD3220 Alternative Business Structures - 3 s.h.

    A study of traditional and emerging options for legally structuring an enterprise. The course will explore four major units: traditional business forms, international options, nonprofits, and social entrepreneurship. Prerequisite: ACCT2310. +This course is only offered every other year.

    BUAD3250 Entrepreneurship and Free Enterprise (also ECON3250) - 3 s.h.

    To study and hear from the cast of entrepreneurs who have been, or are involved, in the drama of U.S. business. To help each student evaluate their own spirit and personality to see if they have entrepreneurial skills and talents. Prerequisite: ECON1320. +This course is only offered every other year.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    BUAD3330 Principles of Marketing - 3 s.h.

    A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    BUAD3340 Business Law - 3 s.h.

    Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    BUAD3350 Free Market Practicum - 0-2 s.h.

    An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    BUAD3380 Principles of Business Finance - 3 s.h.

    A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1380 and junior standing.

    BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

    Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    BUAD3450 Organizational Behavior - 3 s.h.

    Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    BUAD3460 Operations Management - 3 s.h.

    The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1380. Offered Fall odd years. +This course is only offered every other year.

    BUAD3650 Business Connections - 3 s.h.

    A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.

    BUAD4430 Marketing Strategies - 3 s.h.

    A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.

    ECON1300 Principles of Macroeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

  • Teacher Certification in Business

    FOR BUSINESS ADMINISTRATION MAJORS WHO WANT A SECONDARY BUSINESS ENDORSEMENT (5-12):
    Students majoring in Business Administration who desire Iowa Teacher Certification with a Business (5-12) endorsement must complete the Secondary Education Program (with BUAD3800 Methods of Teaching Business as the appropriate methods course), and the following areas:
    3 s.h. in Entrepreneurship from the following:

    3 s.h. in Financial Literacy:

    3 s.h. in Marketing from the following:

    Note: Each of the courses in these three areas also satisfies a portion of the 9 s.h. of required electives in the Business Administration major.

    FOR NON-BUSINESS MAJORS WHO WANT A SECONDARY BUSINESS ENDORSEMENT (5-12)
    Non-business majors desiring a secondary Business endorsement (5-12) in Iowa must complete the Secondary Education Program (with BUAD3800 Methods of Teaching Business as the appropriate methods course), and the following courses:

    3 s.h. in Marketing from the following:

    3 s.h. in Entrepreneurship from the following:

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ACCT2320Managerial Accounting
      ACCT2320 Managerial Accounting - 3 s.h.

      The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510.

    • BUAD1400Personal Finance
      BUAD1400 Personal Finance - 3 s.h.

      An overview of personal financial management, including investment, taxation, insurance and credit.

    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    • BUAD3250Entrepreneurship and Free Enterprise (also ECON3250)
      BUAD3250 Entrepreneurship and Free Enterprise (also ECON3250) - 3 s.h.

      To study and hear from the cast of entrepreneurs who have been, or are involved, in the drama of U.S. business. To help each student evaluate their own spirit and personality to see if they have entrepreneurial skills and talents. Prerequisite: ECON1320. +This course is only offered every other year.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    • BUAD3330Principles of Marketing
      BUAD3330 Principles of Marketing - 3 s.h.

      A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    • BUAD3340Business Law
      BUAD3340 Business Law - 3 s.h.

      Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    • BUAD3380Principles of Business Finance
      BUAD3380 Principles of Business Finance - 3 s.h.

      A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1380 and junior standing.

    • BUAD3400Small Business Ventures and Entrepreneurship
      BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

      Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    • BUAD3800Methods of Teaching Business
      BUAD3800 Methods of Teaching Business - 3 s.h.

      A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.

    • BUAD4200Seminar in Business Policy
      BUAD4200 Seminar in Business Policy - 3 s.h.

      An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1380.

    • BUAD4430Marketing Strategies
      BUAD4430 Marketing Strategies - 3 s.h.

      A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.

    • CSIT3500Management of Information Systems
      CSIT3500 Management of Information Systems - 3 s.h.

      Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    • ECON1300Principles of Macroeconomics
      ECON1300 Principles of Macroeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    ACCT2310Financial Accounting ACCT2320Managerial Accounting BUAD1400Personal Finance BUAD3210Social Media Marketing BUAD3250Entrepreneurship and Free Enterprise (also ECON3250) BUAD3320Principles of Management BUAD3330Principles of Marketing BUAD3340Business Law BUAD3380Principles of Business Finance BUAD3400Small Business Ventures and Entrepreneurship BUAD3800Methods of Teaching Business BUAD4200Seminar in Business Policy BUAD4430Marketing Strategies CSIT3500Management of Information Systems ECON1300Principles of Macroeconomics ECON1320Principles of Microeconomics SPMT3300Sport Marketing
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ACCT2320 Managerial Accounting - 3 s.h.

    The selection and analysis of accounting information for internal use by management. Prerequisite: ACCT2310 and either BUAD1420 or MATH1510.

    BUAD1400 Personal Finance - 3 s.h.

    An overview of personal financial management, including investment, taxation, insurance and credit.

    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    BUAD3250 Entrepreneurship and Free Enterprise (also ECON3250) - 3 s.h.

    To study and hear from the cast of entrepreneurs who have been, or are involved, in the drama of U.S. business. To help each student evaluate their own spirit and personality to see if they have entrepreneurial skills and talents. Prerequisite: ECON1320. +This course is only offered every other year.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    BUAD3330 Principles of Marketing - 3 s.h.

    A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    BUAD3340 Business Law - 3 s.h.

    Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    BUAD3380 Principles of Business Finance - 3 s.h.

    A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1380 and junior standing.

    BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

    Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    BUAD3800 Methods of Teaching Business - 3 s.h.

    A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.

    BUAD4200 Seminar in Business Policy - 3 s.h.

    An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1380.

    BUAD4430 Marketing Strategies - 3 s.h.

    A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.

    CSIT3500 Management of Information Systems - 3 s.h.

    Study of the fundamentals of information technology and how they support and interact with business organizations. Emphasis is on building a broad, basic technology framework.

    ECON1300 Principles of Macroeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, national income, international trade and finance, fiscal policy, monetary policy, money, and banking. Prerequisite: 1 year high school algebra; geometry recommended. Goal 1C, ELO5 Social Science - World Citizenship, ELO5 Social Science - Innovation

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. Goal 1C, ELO5 Social Science - Sustainability

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

  • Course list - Business Administration
    Courses Offered
    • BUAD1100Introduction to Business
      BUAD1100 Introduction to Business - 3 s.h.

      Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

    • BUAD1400Personal Finance
      BUAD1400 Personal Finance - 3 s.h.

      An overview of personal financial management, including investment, taxation, insurance and credit.

    • BUAD1420Math for Decision Making
      BUAD1420 Math for Decision Making - 3 s.h.

      A beginning course in finite mathematics and calculus for students in business, economics, management, and the social and life sciences. Prerequisites: Two years of high school algebra.

    • BUAD1440International Business
      BUAD1440 International Business - 3 s.h.

      An introduction to the study of business administration from the standpoint of the international environment, market forces, cultural influences, and local business practices.

    • BUAD2000Individual Study
      BUAD2000 Individual Study - 1-3 s.h.
    • BUAD2350Free Market Practicum
      BUAD2350 Free Market Practicum - 0-2 s.h.

      An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    • BUAD3000Individual Study
      BUAD3000 Individual Study - 1-3 s.h.
    • BUAD3100Risk Management and Insurance
      BUAD3100 Risk Management and Insurance - 3 s.h.

      A study of the concept of risk and how it is mitigated in the business environment with a particular focus on insurance as a vehicle for risk transfer. Includes an introductory study of most forms of commercial insurance policy. +This course is only offered every other year.

    • BUAD3200Business Ethics
      BUAD3200 Business Ethics - 3 s.h.

      An introduction to various ethical theories and their application to business situations. Students should gain greater awareness of ethical dilemmas as they occur, examine their own morals and their implications in various business settings, and become acquainted with some of the philosophical background of ethics. Goal 3E

    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    • BUAD3220Alternative Business Structures
      BUAD3220 Alternative Business Structures - 3 s.h.

      A study of traditional and emerging options for legally structuring an enterprise. The course will explore four major units: traditional business forms, international options, nonprofits, and social entrepreneurship. Prerequisite: ACCT2310. +This course is only offered every other year.

    • BUAD3250Entrepreneurship and Free Enterprise (also ECON3250)
      BUAD3250 Entrepreneurship and Free Enterprise (also ECON3250) - 3 s.h.

      To study and hear from the cast of entrepreneurs who have been, or are involved, in the drama of U.S. business. To help each student evaluate their own spirit and personality to see if they have entrepreneurial skills and talents. Prerequisite: ECON1320. +This course is only offered every other year.

    • BUAD3310Principles of Sales
      BUAD3310 Principles of Sales - 3 s.h.

      Principles of Sales is designed to expose students to the many functions of modern sales and sales management including topics such as the selling process, the buying process, creating value in buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for win-win solutions, promoting trust, closing the sale, as well as how to motivate, compensate and train sales people.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    • BUAD3330Principles of Marketing
      BUAD3330 Principles of Marketing - 3 s.h.

      A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    • BUAD3340Business Law
      BUAD3340 Business Law - 3 s.h.

      Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    • BUAD3350Free Market Practicum
      BUAD3350 Free Market Practicum - 0-2 s.h.

      An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    • BUAD3360Entrepreneurial Leadership
      BUAD3360 Entrepreneurial Leadership - 3 s.h.

      Emphasis is placed on: learning skills for taking risks and thriving in a changing environment; discovering individual passion; learning about the system in which we exist; and becoming action oriented. In addition to being academically challenging, this course will also be physically challenging due to the service projects, team-building and risk-taking activities. Prerequisites: BUAD3350 and instructor's consent.

    • BUAD3380Principles of Business Finance
      BUAD3380 Principles of Business Finance - 3 s.h.

      A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1380 and junior standing.

    • BUAD3400Small Business Ventures and Entrepreneurship
      BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

      Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    • BUAD3450Organizational Behavior
      BUAD3450 Organizational Behavior - 3 s.h.

      Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    • BUAD3460Operations Management
      BUAD3460 Operations Management - 3 s.h.

      The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1380. Offered Fall odd years. +This course is only offered every other year.

    • BUAD3490Human Resource Management
      BUAD3490 Human Resource Management - 3 s.h.

      A comprehensive review of essential personnel management concepts, laws, controversies, and techniques for success currently being used in business. Offered for online Organizational Leadership major only. +This course is only offered every other year.

    • BUAD3600Electronic Commerce (also CSIT3600)
      BUAD3600 Electronic Commerce (also CSIT3600) - 3 s.h.

      Exploration of the technologies and business environment surrounding the emergence of electronic commerce. There will be both a technical and non-technical track option for students, however, all students will be introduced to technical skills for implementing an electronic commerce website. Offered Spring even years. +This course is only offered every other year.

    • BUAD3650Business Connections
      BUAD3650 Business Connections - 3 s.h.

      A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.

    • BUAD3800Methods of Teaching Business
      BUAD3800 Methods of Teaching Business - 3 s.h.

      A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.

    • BUAD4000Individual Study
      BUAD4000 Individual Study - 1-3 s.h.
    • BUAD4100Investment Analysis (also ECON4100)
      BUAD4100 Investment Analysis (also ECON4100) - 3 s.h.

      A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3380, and ECON1320. +This course is only offered every other year.

    • BUAD4110Internship in Entrepreneurship
      BUAD4110 Internship in Entrepreneurship - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of entrepreneurship. The student will play an active role in identifying potential field sponsors. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    • BUAD4120Internship in Finance
      BUAD4120 Internship in Finance - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of finance. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/ Fail basis.) Prerequisite: Instructor’s consent.

    • BUAD4130Internship in International Business
      BUAD4130 Internship in International Business - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of international business. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    • BUAD4140Internship in Management
      BUAD4140 Internship in Management - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    • BUAD4150Internship in Marketing
      BUAD4150 Internship in Marketing - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of marketing. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/ Fail basis.) Prerequisite: Instructor’s consent.

    • BUAD4170Internship in Human Resource Management
      BUAD4170 Internship in Human Resource Management - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of human resource management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    • BUAD4180Internship in Social Media Marketing
      BUAD4180 Internship in Social Media Marketing - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of social media marketing. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    • BUAD4200Seminar in Business Policy
      BUAD4200 Seminar in Business Policy - 3 s.h.

      An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1380.

    • BUAD4210Seminar in Social Media Marketing
      BUAD4210 Seminar in Social Media Marketing - 3 s.h.

      A comprehensive overview, with hands-on experience, of Social Media Marketing. There will be an emphasis on strategic use of online tools, effective design, and contemporary marketing techniques, combined with practical application. Students will build and maintain real world marketing campaigns. Restricted to Social Media Marketing Majors. Additional fee required.

    • BUAD4430Marketing Strategies
      BUAD4430 Marketing Strategies - 3 s.h.

      A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.

    BUAD1100Introduction to Business BUAD1400Personal Finance BUAD1420Math for Decision Making BUAD1440International Business BUAD2000Individual Study BUAD2350Free Market Practicum BUAD3000Individual Study BUAD3100Risk Management and Insurance BUAD3200Business Ethics BUAD3210Social Media Marketing BUAD3220Alternative Business Structures BUAD3250Entrepreneurship and Free Enterprise (also ECON3250) BUAD3310Principles of Sales BUAD3320Principles of Management BUAD3330Principles of Marketing BUAD3340Business Law BUAD3350Free Market Practicum BUAD3360Entrepreneurial Leadership BUAD3380Principles of Business Finance BUAD3400Small Business Ventures and Entrepreneurship BUAD3450Organizational Behavior BUAD3460Operations Management BUAD3490Human Resource Management BUAD3600Electronic Commerce (also CSIT3600) BUAD3650Business Connections BUAD3800Methods of Teaching Business BUAD4000Individual Study BUAD4100Investment Analysis (also ECON4100) BUAD4110Internship in Entrepreneurship BUAD4120Internship in Finance BUAD4130Internship in International Business BUAD4140Internship in Management BUAD4150Internship in Marketing BUAD4170Internship in Human Resource Management BUAD4180Internship in Social Media Marketing BUAD4200Seminar in Business Policy BUAD4210Seminar in Social Media Marketing BUAD4430Marketing Strategies
    Course Descriptions
    BUAD1100 Introduction to Business - 3 s.h.

    Introduction to Business is designed to expose students to the many functions of modern business including topics such as management, finance accounting, marketing, production, computers, international business, small business, investments and other areas of general business interest.

    BUAD1400 Personal Finance - 3 s.h.

    An overview of personal financial management, including investment, taxation, insurance and credit.

    BUAD1420 Math for Decision Making - 3 s.h.

    A beginning course in finite mathematics and calculus for students in business, economics, management, and the social and life sciences. Prerequisites: Two years of high school algebra.

    BUAD1440 International Business - 3 s.h.

    An introduction to the study of business administration from the standpoint of the international environment, market forces, cultural influences, and local business practices.

    BUAD2000 Individual Study - 1-3 s.h.
    BUAD2350 Free Market Practicum - 0-2 s.h.

    An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    BUAD3000 Individual Study - 1-3 s.h.
    BUAD3100 Risk Management and Insurance - 3 s.h.

    A study of the concept of risk and how it is mitigated in the business environment with a particular focus on insurance as a vehicle for risk transfer. Includes an introductory study of most forms of commercial insurance policy. +This course is only offered every other year.

    BUAD3200 Business Ethics - 3 s.h.

    An introduction to various ethical theories and their application to business situations. Students should gain greater awareness of ethical dilemmas as they occur, examine their own morals and their implications in various business settings, and become acquainted with some of the philosophical background of ethics. Goal 3E

    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns. Prerequisite: BUAD3330 Principles of Marketing or ARTS1680 Computer Graphics for Art & Design or COMM1250 Introduction to Communication Theory.

    BUAD3220 Alternative Business Structures - 3 s.h.

    A study of traditional and emerging options for legally structuring an enterprise. The course will explore four major units: traditional business forms, international options, nonprofits, and social entrepreneurship. Prerequisite: ACCT2310. +This course is only offered every other year.

    BUAD3250 Entrepreneurship and Free Enterprise (also ECON3250) - 3 s.h.

    To study and hear from the cast of entrepreneurs who have been, or are involved, in the drama of U.S. business. To help each student evaluate their own spirit and personality to see if they have entrepreneurial skills and talents. Prerequisite: ECON1320. +This course is only offered every other year.

    BUAD3310 Principles of Sales - 3 s.h.

    Principles of Sales is designed to expose students to the many functions of modern sales and sales management including topics such as the selling process, the buying process, creating value in buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for win-win solutions, promoting trust, closing the sale, as well as how to motivate, compensate and train sales people.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

    BUAD3330 Principles of Marketing - 3 s.h.

    A decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision-making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers. Prerequisite: ECON1320 and junior standing.

    BUAD3340 Business Law - 3 s.h.

    Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

    BUAD3350 Free Market Practicum - 0-2 s.h.

    An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

    BUAD3360 Entrepreneurial Leadership - 3 s.h.

    Emphasis is placed on: learning skills for taking risks and thriving in a changing environment; discovering individual passion; learning about the system in which we exist; and becoming action oriented. In addition to being academically challenging, this course will also be physically challenging due to the service projects, team-building and risk-taking activities. Prerequisites: BUAD3350 and instructor's consent.

    BUAD3380 Principles of Business Finance - 3 s.h.

    A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, MATH1380 and junior standing.

    BUAD3400 Small Business Ventures and Entrepreneurship - 3 s.h.

    Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320. +This course is only offered every other year.

    BUAD3450 Organizational Behavior - 3 s.h.

    Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Offered Fall even years. +This course is only offered every other year.

    BUAD3460 Operations Management - 3 s.h.

    The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1380. Offered Fall odd years. +This course is only offered every other year.

    BUAD3490 Human Resource Management - 3 s.h.

    A comprehensive review of essential personnel management concepts, laws, controversies, and techniques for success currently being used in business. Offered for online Organizational Leadership major only. +This course is only offered every other year.

    BUAD3600 Electronic Commerce (also CSIT3600) - 3 s.h.

    Exploration of the technologies and business environment surrounding the emergence of electronic commerce. There will be both a technical and non-technical track option for students, however, all students will be introduced to technical skills for implementing an electronic commerce website. Offered Spring even years. +This course is only offered every other year.

    BUAD3650 Business Connections - 3 s.h.

    A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.

    BUAD3800 Methods of Teaching Business - 3 s.h.

    A study of standards, objectives, and curriculum of business in the secondary school. Emphasis on instructional strategies, methods, materials/resources, and techniques of evaluation embedded within the business classroom. Prerequisites: 20 s.h. of business coursework listed above and admittance into the Teacher Education Program, unless part of an approved Interdisciplinary Studies Program.

    BUAD4000 Individual Study - 1-3 s.h.
    BUAD4100 Investment Analysis (also ECON4100) - 3 s.h.

    A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3380, and ECON1320. +This course is only offered every other year.

    BUAD4110 Internship in Entrepreneurship - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of entrepreneurship. The student will play an active role in identifying potential field sponsors. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    BUAD4120 Internship in Finance - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of finance. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/ Fail basis.) Prerequisite: Instructor’s consent.

    BUAD4130 Internship in International Business - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of international business. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    BUAD4140 Internship in Management - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    BUAD4150 Internship in Marketing - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of marketing. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/ Fail basis.) Prerequisite: Instructor’s consent.

    BUAD4170 Internship in Human Resource Management - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of human resource management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    BUAD4180 Internship in Social Media Marketing - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of social media marketing. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    BUAD4200 Seminar in Business Policy - 3 s.h.

    An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1380.

    BUAD4210 Seminar in Social Media Marketing - 3 s.h.

    A comprehensive overview, with hands-on experience, of Social Media Marketing. There will be an emphasis on strategic use of online tools, effective design, and contemporary marketing techniques, combined with practical application. Students will build and maintain real world marketing campaigns. Restricted to Social Media Marketing Majors. Additional fee required.

    BUAD4430 Marketing Strategies - 3 s.h.

    A focus on the development of decision-making skills in marketing. Concepts and tools are applied to frame and solve real-world problems facing marketing managers engaged in developing optimal marketing strategies. Prerequisite: BUAD3330.