Visual Communication

The major in Visual Communication is a combination of the traditional visual arts with computer aided graphics. Visual Communications is the manipulation of type, image, color and shape in order to convey a message. The primary objective of the major is to prepare the student for work in the graphic design field. Students should learn that design is not just decoration but rather the visual solution to a conceptual problem. Courses that the student will take range from drawing and printmaking to typography and website design. Logos, package design, newsletter and magazine layouts are just a few of the types of projects a Visual communication major will experience.

BA Degree — Art: Visual Communication Major

In addition to the general education requirements, majors in Art: Visual Communication must complete 42 semester hours as prescribed below:

  • ARTS1100 Design Principles 3 s.h.
  • ARTS1200 Artists and Materials 3 s.h.
  • ARTS1230 Drawing 3 s.h.
  • ARTS1710 Introduction to Visual Communication 3 s.h.
  • ARTS2250 Painting or
         ARTS3200 The Printed Image 3 s.h.
  • ARTS2310 Art History Survey: Renaissance to Modern 3 s.h.
  • ARTS2390 History of Graphic Design 3 s.h.
  • ARTS3100 Modern and Contemporary Art History 3 s.h.
  • ARTS3610 Experimental Imaging or
        
    ARTS3620 Illustration and Imaging 3 s.h.
  • ARTS3630 Systems in Design 3 s.h.
  • ARTS3640 Interactive Design 3 s.h.
  • ARTS4440 Portfolio Development 3 s.h.
  • ARTS4450 Visual Communication Internship or
         ARTS4460 Design Studio 3 s.h.
  • ARTS4500 Advanced Studio Practices 3 s.h.
  • ARTS4700 Senior Exhibition 0 s.h.

Courses in Art

In unusual cases prerequisites in art courses may be waived by permission of instructor.

ARTS1210 2-D Design 3 s.h.
Introduction to the visual arts which explores the elements of art and principles of 2-D design while focusing on creativity, idea development, formal criticism, and the understanding of visual language. Through the use of various media, tools, materials, and processes, emphasis will be placed on comprehending contemporary art, non-literal visual problem solving and presentation. Additional fee required. Goal 2A

ARTS1220 3-D Design
Introduction to the principles of composition in three-dimensional space. Coordinated sequence of studio projects investigates the problems of spatial organization and focuses on creativity, idea development, formal criticism, and the understanding of visual language. Through the use of various media, tools, materials, and processes, emphasis will be placed on comprehending contemporary art, visual problem solving and presentation. Additional fee required. Goal 2A

ARTS1230 Drawing 3 s.h.
An introductory course for development of basic drawing skills and practice through the use of various drawing materials. Observation, memory training, and composition are stressed to give the student a wide experience and solid base in the art of drawing. Additional fee required. Goal 2A

ARTS1680 Computer Graphics for Art & Design 3 s.h.
A technical course exploring the digital tools used in the graphic design industry. Students are exposed to the function, theory, and use of industry-standard computer hardware, software, and basic digital design principles utilized in the production of graphic design. Additional fee required. Goal 2A

ARTS1710 Introduction to Graphic Design 3 s.h.
Covers basic principles of typography, such as type anatomy, type fonts and families, communication with typography and an introduction to layout and grid structures. Typography as medium and message and conceptual solutions are emphasized. Additional fee required. Prerequisite: ARTS1680 Computer Graphics for Art & Design. Goal 2A

ARTS1900 Topics in Art 1-3 s.h.
Special topics in art. May be repeated for credit as topics vary. Content and semester hours will vary. Prerequisites may apply. Additional fee may be required. Goal 2A

ARTS2000 Individual Study Goal 2A 1-3 s.h.

+ ARTS2220 Advanced Drawing 3 s.h.
This course reinforces, refines and further develops the skills of direct observation established in Drawing while exploring and analyzing conceptual strategies in dialogue with contemporary art through the use of color, thematic development and experimental approaches that push the boundaries of what we define as drawing. Additional fee required.

+ ARTS2250 Painting 3 s.h.
A studio experience which presents the fundamental principles and techniques of painting and color theory. Additional fee required. Prerequisites: ARTS1210 and ARTS1230.

ARTS2300 Art History Survey: Ancient to Medieval 3 s.h.
Chronological, cultural and historical study of the visual arts from Paleolithic through Gothic periods in major Western and non-western civilizations. Goal 4

ARTS2310 Art History Survey: Renaissance to Modern 3 s.h.
Chronological, cultural and historical study of the visual arts from Renaissance through Modern periods in major Western and non-western civilizations. Goal 4

+ ARTS2390 History of Graphic Design 3 s.h.
A study of the major developments, movements and styles, and artists associated with the history of Graphic Design.

+ ARTS2400 Ethics, Politics, and Controversy in Art 3 s.h.
An introduction to ethical concerns and considerations inherent in the arts. The course examines relevant issues involved with funding for the arts, economy of global art markets, censorship, the environment, ownership, and preservation. The course fosters deeper understanding of the ways in which art profoundly affects the individual, the society, and the culture. Goal 3E

+ ARTS2600 Professional Practices 3 s.h.
This course focuses on career preparation and opportunities for visual artists and designers. Focus is on equipping students with professional tools and business skills including goal setting, professional ethics, contracts, and portfolio basics including cover letters, statements, resumes and documentation of artwork. Exhibitions in galleries, museums, alternative spaces, networking and public relations, arts advocacy, applying for grants and residencies, internships, jobs and graduate school will be covered.

ARTS2900 Topics in Art 1-3 s.h.
Special topics in art. May be repeated for credit as topics vary. Content and semester hours will vary. Prerequisites may apply. Additional fee required. Goal 2A

ARTS3000 Individual Study 1-3 s.h.

ARTS3100 Modern to Contemporary Art History 3 s.h.
Cultural, social and historical study of the visual arts from the late 19th century to the present. Explores influences and development of major artists, styles and movements from a global perspective. Co- or prerequisite: ARTS2310 or ARTS2390.

+ ARTS3200 The Printed Image 3 s.h.
Introductory studio experience in printmaking media in which students are introduced to Non-Toxic relief, intaglio-type, monotype, and multiple image making through contemporary applications of print media. Additional fee required. Prerequisite: ARTS1210.

+ ARTS3240 Ceramics 3 s.h.
Contemporary and traditional approaches to clay with emphasis on wheel-throwing and hand-building techniques. Exploration of surface decoration of glazes, slips, incised textures, and glazes in low to high temp firings in electric and gas kilns. Additional fee required. Prerequisite: ARTS1220.

+ ARTS3260 Experimental Media and Processes 3 s.h.
Exploration of experimental materials, processes and technologies to create hybrid art forms. Emphasis on innovative visual problem-solving through inquiry and research. Additional fee required. Prerequisite: ARTS1220.

+ ARTS3280 Sculpture 3 s.h.
Investigation of traditional and non-traditional 3-D media, processes and techniques which may include modeling, casting, carving, assemblage, construction, and installation. Addresses sculptural concepts of three-dimensional form and content, and safe tool usage. Additional fee required. Prerequisite: ARTS1220.

+ ARTS3300 Art for the Elementary Schools 3 s.h.
Development of knowledge and skills to plan, organize, and facilitate meaningful art curricula for elementary art students, with attention to lesson preparation, child artistic development, material discovery and integration with other subjects. Additional fee required. Prerequisite: admittance into Teacher Education, unless part of an approved Liberal Studies Program, junior standing.

+ ARTS3620 Illustration and Imaging 3 s.h.
Exploration into image making and visual story telling with an emphasis in illustration, blending digital and traditional technology. Additional fee required. Prerequisites: ARTS1210, ARTS1680 and ARTS1710.

ARTS3630 Systems in Design 3 s.h.
Study of the integration of type and image through multi-level designs, such as multi page layouts, and identity systems. Additional fee required. Prerequisite: ARTS1680 and ARTS1710.

ARTS3640 Interactive Design 3 s.h.
Introduction into the principles of interactivity through interface, web, and information design. Additional fee required. Prerequisite: ARTS1210, ARTS1680 and ARTS1710.

+ ARTS3820 Portfolio Development 3 s.h.
An advanced study of multi-level design such as packaging and branding, to create a resume and portfolio focused on a career in visual communications graphic design. Focus on presentation skills and exhibit display appropriate for the medium (matting, layout, mounting, mock-up, etc.). Additional fee required. Prerequisite: ARTS3630.

+ ARTS3840 Interdisciplinary Studio 3.h.
Focuses on generating interdisciplinary theories, practices and works within a studio-based format. The course allows for collaborative learning opportunities for students working in different disciplines to approach themes and develop personal bodies of work. May be repeated for credit. Additional fee required. Prerequisite: ARTS1210 and ARTS1220.

ARTS3900 Topics in Art 1-3 s.h.
Study of topics in studio art or commercial design. May be repeated for credit as topics vary. Content and semester hours will vary. Prerequisites may apply. Goal 2A

ARTS4000 Individual Study 1-3 s.h.

ARTS4100 Systems Development Project 1-3 s.h. (Also CSIT4100)
In-depth project in consultation with the sponsoring faculty member. Students will complete a project that requires design, interactivity and creativity. The project will include some technical aspects and complete documentation of the project is required. The project requires a formal presentation at completion. Additional fee required. Prerequisite: Instructor’s consent.

+ ARTS4350 Art for the Secondary School 3 s.h.
Development of knowledge and skills to plan, organize, and facilitate meaningful art curricula for secondary art students with attention to lesson preparation and material discovery. Additional fee required. Prerequisites: admittance into Teacher Education, unless part of an approved Liberal Studies Program. Goal 2A

ARTS4450 Graphic Design Internship 3 s.h.
Advanced work intended for graphic design experiences in a real world environment. The majority of graphic design internships will occur off-campus in organizations such as advertising agencies, commercial art studios, commercial printing art departments, corporate in-house art departments or any site deemed appropriate by the instructor. Some internships may be available on campus in the CMC. Repeatable once for credit. (Graded on a Pass/Fail basis.) Prerequisite: At least two courses from the Graphic Design offerings.

ARTS4700 Senior Exhibition 3 s.h.
Senior capstone experience that focuses on the planning and completion of pieces for a public exhibition. The exhibit presentation must be appropriate for the medium and include publicity and a launch. All students will give a professional presentation, assemble a portfolio and personal website, and complete an exit interview. Prerequisite: Approval of instructor.

+ Denotes an alternate year course.