The major in Visual Communication is a combination of the traditional visual arts with computer aided graphics. Visual Communications is the manipulation of type, image, color and shape in order to convey a message. The primary objective of the major is to prepare the student for work in the graphic design field. Students should learn that design is not just decoration but rather the visual solution to a conceptual problem. Courses that the student will take range from drawing and printmaking to typography and website design. Logos, package design, newsletter and magazine layouts are just a few of the types of projects a Visual communication major will experience.
BA Degree — Art: Visual Communication Major
In addition to the general education requirements, majors in Art: Visual Communication must complete 42 semester hours as prescribed below:
- ARTS1100 Design Principles 3 s.h.
- ARTS1200 Artists and Materials 3 s.h.
- ARTS1230 Drawing 3 s.h.
- ARTS1710 Introduction to Visual Communication 3 s.h.
ARTS2250 Painting or
ARTS3200 The Printed Image 3 s.h.
- ARTS2310 Art History Survey: Renaissance to Modern 3 s.h.
- ARTS2390 History of Graphic Design 3 s.h.
- ARTS3100 Modern and Contemporary Art History 3 s.h.
ARTS3610 Experimental Imaging or
ARTS3620 Illustration and Imaging 3 s.h.
- ARTS3630 Systems in Design 3 s.h.
- ARTS3640 Interactive Design 3 s.h.
- ARTS4440 Portfolio Development 3 s.h.
ARTS4450 Visual Communication Internship or
ARTS4460 Design Studio 3 s.h.
- ARTS4500 Advanced Studio Practices 3 s.h.
- ARTS4700 Senior Exhibition 0 s.h.
Courses in Art
In unusual cases prerequisites in art courses may be waived by permission of instructor.
ARTS1100 Design Principles 3 s.h.
Introduction to the visual arts which explores the elements of art and principles of design and focuses on creativity, idea development, formal criticism and the understanding of visual language. Additional fee required. Goal 2A
ARTS1200 Artists and Materials 3 s.h.
Investigation of the diversity of materials, concepts, and processes utilized by well-known artists. Addresses social and historical contexts to understand, interpret, and create 2-D and 3-D art forms. Additional fee required. Goal 2A
ARTS1220 Composition: 3-D Design
Introduction to the principles of composition in three-dimensional space. Coordinated sequence of studio projects investigates the problems of spatial organization. This course is only offered through the ACE program and is not taught on the Lamoni Campus. Additional fee required.
ARTS1230 Drawing 3 s.h.
Introduction to drawing from observation. Investigation of measure and proportion, light and shadow, and foreshortening and perspective while observing various studio subjects. Additional fee required. Goal 2A
ARTS1710 Introduction to Visual Communication 3 s.h.
Covers basic principles of typography, such as type anatomy, type fonts and families, communication with typography and an introduction to layout and grid structures. Typography as medium and message and conceptual solutions are emphasized. Additional fee required. Goal 2A
ARTS1720 Computer Graphics for Art & Design 3 s.h.
Digital media as a creative tool for graphic designers and artists. Addresses concepts of vector and raster graphics, including digital type, image and device resolution, electronic color theory, file formats and digital print technologies. Focus placed on advancing skills in a variety of industry standard software packages. Additional fee required.
ARTS2000 Individual Study Goal 2A 1-3 s.h.
ARTS2250 Painting 3 s.h.
Introduction to oil/acrylic painting, with emphasis on observation. Analysis of natural proportions and color of various studio subjects. Additional fee required. Prerequisites: ARTS1100 and ARTS1230. Goal 2A
ARTS2300 Art History Survey: Ancient to Medieval 3 s.h.
Chronological, cultural and historical study of the visual arts from Paleolithic through Gothic periods in major Western and non-western civilizations. Goal 4
ARTS2310 Art History Survey: Renaissance to Modern 3 s.h.
Chronological, cultural and historical study of the visual arts from Renaissance through Modern periods in major Western and non-western civilizations. Goal 4
+ ARTS2390 History of Graphic Design 3 s.h.
A study of the movements and styles in Graphic Design focused on the late 1800's to today. Goal 2A
+ ARTS2400 Ethics, Politics, and Controversy in Art 3 s.h.
An introduction to ethical concerns and considerations inherent in the arts. The course examines relevant issues involved with funding for the arts, economy of global art markets, censorship, the environment, ownership, and preservation. The course fosters deeper understanding of the ways in which art profoundly affects the individual, the society, and the culture. Goal 3E
ARTS2900 Topics in Art 1-3 s.h.
Special topics in art. May be repeated for credit as topics vary. Content and semester hours will vary. Prerequisites may apply. Additional fee required. Goal 2A
ARTS3000 Individual Study Goal 2A 1-3 s.h.
ARTS3100 Modern to Contemporary Art History 3 s.h.
Cultural, social and historical study of the visual arts from the late 19th century to the present. Explores influences and development of major artists, styles and movements from a global perspective. Co- or prerequisite: ARTS2310. Goal 2A
ARTS3200 The Printed Image 3 s.h.
Exploration of traditional, alternative and digital print media, processes and techniques which may include photography, printmaking and graffiti. Additional fee required. Prerequisites: ARTS1100 or ARTS1200. Goal 2A
ARTS3240 Ceramics 3 s.h.
Contemporary and traditional approaches to clay with emphasis on wheel-throwing and hand-building techniques. Exploration of surface decoration of glazes, slips, incised textures, and glazes in low to high temp firings in electric and gas kilns. Additional fee required. Prerequisite: ARTS1200. Goal 2A
+ ARTS3260 Experimental Media and Processes 3 s.h.
Exploration of experimental materials, processes and technologies to create hybrid art forms. Emphasis on innovative visual problem-solving through inquiry and research. Additional fee required. Prerequisite: ARTS1200. Goal 2A
+ ARTS3280 Sculpture 3 s.h.
Investigation of traditional and non-traditional 3-D media, processes and techniques which may include modeling, casting, carving, assemblage, construction, and installation. Addresses sculptural concepts of three-dimensional form and content, and safe tool usage. Additional fee required. Prerequisite: ARTS1200. Goal 2A
+ARTS3300 Art for the Elementary Schools 3 s.h.
Development of knowledge and skills to plan, organize, and facilitate meaningful art curricula for elementary art students, with attention to lesson preparation, child artistic development, material discovery and integration with other subjects. Additional fee required. Prerequisite: admittance into Teacher Education, unless part of an approved Liberal Studies Program, junior standing. Goal 2A
ARTS3620 Illustration and Imaging 3 s.h.
Exploration into image making and visual story telling with an emphasis in illustration, blending digital and traditional technology. Additional fee required. Prerequisites: ARTS1100 and ARTS1710 or ARTS1720. Goal 2A
ARTS3630 Systems in Design 3 s.h.
Study of the integration of type and image through multi-level designs, such as multi page layouts, and identity systems. Additional fee required. Prerequisite: ARTS1710. Goal 2A
ARTS3640 Interactive Design 3 s.h.
Introduction into the principles of interactivity through interface, web, and information design. Additional fee required. Prerequisite: ARTS1100 and ARTS1710. Goal 2A
+ ARTS3800 Studio Research and Practice 3 s.h.
Development of technical and conceptual skills through research and experimentation. Emphasis on selection of personal materials, and critical analysis of self and peer work that incorporates art theory and contemporary trends. May be repeated for credit. Additional fee required. Prerequisite: At least one (1) 3000 level studio course. Goal 2A
ARTS3900 Topics in Art 1-3 s.h.
Study of topics in studio art or commercial design. May be repeated for credit as topics vary. Content and semester hours will vary. Prerequisites may apply. Goal 2A
+ ARTS3990 Art Seminar 3 s.h.
Seminar for students considering professional lives as producers of visual culture. Develops a familiarity with important theoretical and practical questions facing artists today. Will examine how art is disseminated, understood, and at times misunderstood, as well as look at views about the artist’s role in society. Will cover practical, “nuts and bolts” issues, including assessing and applying to graduate schools, professional art documents, techniques for displaying work, résumés, artist’s statements and marketing artwork. Goal 2A
ARTS4000 Individual Study Goal 2A 1-3 s.h.
ARTS4100 Systems Development Project 1-3 s.h. (Also CSIT4100)
In-depth project in consultation with the sponsoring faculty member. Students will complete a project that requires design, interactivity and creativity. The project will include some technical aspects and complete documentation of the project is required. The project requires a formal presentation at completion. Additional fee required. Prerequisite: Instructor’s consent.
+ ARTS4350 Art for the Secondary School 3 s.h.
Development of knowledge and skills to plan, organize, and facilitate meaningful art curricula for secondary art students with attention to lesson preparation and material discovery. Additional fee required. Prerequisites: admittance into Teacher Education, unless part of an approved Liberal Studies Program. Goal 2A
ARTS4440 Portfolio Development 3 s.h.
An advanced study of multi-level design such as packaging and branding, to create a resume and portfolio focused on a career in visual communications. Focus on presentation skills and exhibit display appropriate for the medium (matting, layout, mounting, mock-up, etc.). Additional fee required. Prerequisite: ARTS3630. Goal 2A
ARTS4450 Visual Communication Internship 3 s.h.
Advanced work intended for graphic design experiences in a real world environment. The majority of visual communications internships will occur off-campus in organizations such as advertising agencies, commercial art studios, commercial printing art departments, corporate in-house art departments or any site deemed appropriate by the instructor. Some internships may be available on campus in the CMC. Repeatable once for credit. (Graded on a Pass/Fail basis.) Prerequisite: At least two courses from the Visual Communications offerings. Goal 2A
ARTS4500 Advanced Studio Practices 3 s.h.
Advanced study for purpose of creating a focused body of personal work and includes portfolio refinement and career investigation. Concentrated development of technical skills through material and conceptual experimentation. Emphasis on critical analysis of self and peer work that incorporates art theory and contemporary trends. May be repeated for credit. Additional fee required. Prerequisite: At least three (3) 3000 level studio courses. Goal 2A
ARTS4700 Senior Exhibition 0 s.h.
Completion of pieces for an exhibition with approval of instructor; exhibit presentation appropriate for the medium (framing, matting, layout, mounting, etc.); publicity; and reception. Submission of a portfolio documenting the experience. Defense of exhibit in front of a faculty panel. Prerequisite: Approval of instructor. Goal 2A
+ Denotes an alternate year course.