Experiential learning is an important part of student success, and the Principal Voice of the Young Consumer (VOYC) Business Challenge provides Graceland social media marketing students with just that. Each spring for the past four years, students in the Social Media Marketing class at Graceland have had the opportunity to develop a real marketing plan for a Fortune 500 company.
On April 21, a team of select Graceland University student presenters – Taylor Warner, Devan Berg, DJ Parker, Andy Rambaugh and Gustin Richardson – traveled to Principal Financial Group world headquarters in Des Moines, Iowa, for the 2016 VOYC, where they presented an original marketing plan to the company’s top executives.
In addition to Graceland, the 2016 participants included Drake University, Grand View University, Iowa State University, the University of Northern Iowa and the University of Iowa. This semester’s business challenge asked each student team to develop a marketing strategy that parents could share to influence their child’s financial health.
According to The Principal, the VOYC University Partnership program provides an experiential learning opportunity for marketing students to address a “real” business challenge throughout the semester. In return, The Principal receives the millennial consumer perspective related to their business.
Graceland University Assistant Professor of Business Jeff McElroy teaches Social Media Marketing and has taken students to the challenge each year. It is through McElroy’s contact with Graceland alumna Terra Whipple ‘09 that Graceland was originally invited to participate, and they’ve been asked to return each year. It’s these connections and opportunities that make Graceland University an empowering for students.