B.A. Degree — Business Administration Major
In addition to the general education requirements, majors in Business Administration must complete a concentration of 39 semester hours in Accounting, Business, Economics, and Information Technology including:
ACCT2310 Financial Accounting 3 s.h.
ACCT2320 Managerial Accounting 3 s.h.
BUAD3320 Principles of Management 3 s.h.
BUAD3330 Principles of Marketing 3 s.h.
BUAD3340 Business Law 3 s.h.
BUAD3380 Principles of Business Finance 3 s.h.
BUAD4200 Seminar in Business Policy 3 s.h.
ECON1300 Principles of Macroeconomics 3 s.h.
ECON1320 Principles of Microeconomics 3 s.h.
ITEC3260 Management of Information Systems 3 s.h.
Upper Division Electives in Business Administration 6 s.h.
Upper Division Elective in Accounting, Business Administration, Economics, or Information Technology 3 s.h.
A Business Administration major must also complete:
BUAD1420 Math for Decision Making or MATH1510 Calculus I 3 s.h.
MATH1380 Introduction to Statistics 3 s.h.
and one of the following:
MATH1280 College Algebra 3 s.h.
MATH1330 Elementary Functions
MATH1350 Discrete Mathematics
MATH1510 Calculus I
Students may elect to major in Business Administration or International Business with a concentration in one or more of the following areas:
Entrepreneurship and Free Enterprise
BUAD3350 Free Market Practicum 2 s.h.
BUAD3400 Small Business Ventures and Entrepreneurship 3 s.h.
BUAD/ECON3250 Entrepreneurship and Free Enterprise 3 s.h.
and any two of the following:
BUAD3500 Marketing Strategies 3 s.h.
BUAD3510 Integrated Marketing Communication 3 s.h.
BUAD4110 Internship in Entrepreneurship 3 s.h.
BUAD3200 Business Ethics or PHIL/RELG3250 Ethics 3 s.h.
Approved Electives
Finance
BUAD/ECON4100 Investment Analysis 3 s.h.
BUAD4420 International Finance 3 s.h.
BUAD4440 Managerial Finance 3 s.h.
and any two of the following:
ACCT3360 Intermediate Accounting 3 s.h.
BUAD4120 Internship in Finance 3 s.h.
ECON3320 Money and Banking 3 s.h.
ECON3350 Intermediate Microeconomic Theory 3 s.h.
Approved Electives
Management
BUAD3450 Organizational Behavior 3 s.h.
BUAD3490 Human Resource Management 3 s.h.
BUAD4400 Operations Management 3 s.h.
and any two of the following:
BUAD3200 Business Ethics 3 s.h.
BUAD3400 Small Business Ventures and Entrepreneurship 3 s.h.
PSYC3440 Industrial/Organizational Psychology 3 s.h.
COMM/INTD3100 Intercultural Communication 3 s.h.
COMM3140 Theories of Persuasion 3 s.h.
COMM/PEAC/SOCI3210 Conflict Resolution 3 s.h.
BUAD4140 Internship in Management 3 s.h.
Approved Electives
Marketing
BUAD3500 Marketing Strategies or BUAD3510 Integrated Marketing Communication 3 s.h.
SOCI/SOSC4450 Social Research I 3 s.h.
and any three of the following:
ARTS3630 Systems in Design 3 s.h.
ENGL3270 Advanced Composition: Media Writing 3 s.h.
ENGL/COMM2500 Introduction to Mass Media 3 s.h.
COMM3140 Theories of Persuasion 3 s.h.
COMM/INTD3100 Intercultural Communication 3 s.h.
BUAD3480 International Marketing 3 s.h.
BUAD4150 Internship in Marketing 3 s.h.
Approved Electives
Pre-MBA
BUAD3450 Organizational Behavior 3 s.h.
ACCT3360 Intermediate Accounting I 3 s.h.
BUAD4440 Managerial Finance 3 s.h.
ACCT/ITEC3500 Microcomputer Business Applications II 3 s.h.
BUAD4400 Operations Management 3 s.h.
and one of the following:
ECON3360 Intermediate Macroeconomic Theory 3 s.h.
ECON3350 Intermediate Microeconomic Theory 3 s.h.
A minor in Business Administration consists of 18 semester hours or more in Accounting, Business Administration, Economics, and Information Technology including ACCT2310 and three of the following four courses: BUAD3320, BUAD3330, BUAD3380, ITEC3260.
Courses in Business Administration
BUAD1360 Introduction to Business Administration 3 s.h.
An introduction to the study of business administration from the standpoint of the manager of a business operating in the contemporary economic, political, and social environment.
BUAD1380 Introduction to Nonprofit Institutions and Management 3 s.h.
Examines the historical and philosophical foundations of, and need for, the nonprofit sector and its
organizations including church, youth and human service, museum, recreation, advocacy, and other
nonprofit institutions. Explore the fundamentals of managing nonprofit organizations. Volunteer activities
are required as part of this course.
BUAD1400 Personal Finance 3 s.h.
An overview of personal financial management, including investment, taxation, insurance and credit.
BUAD1420 Math for Decision Making 3 s.h.
A beginning course in finite mathematics and calculus for students in business, economics, management, and the social and life sciences. Prerequisites: MATH1280, 1330, or 1350. Goal 4ab
BUAD2000 Individual Study 1-3 s.h.
BUAD3000 Individual Study 1-3 s.h.
+BUAD3100 Risk Management and Insurance 3 s.h.
A study of the concept of risk and how it is mitigated in the business enrivonment with a particular focus on insurance as a vehicle for risk transfer. Includes an introductory study of most forms of commerical insurance policy. Goal 4ab
+ BUAD3110 Electronic Commerce (Also ITEC3110) 3 s.h.Exploration of the technologies and business environment surrounding the emergence of electronic commerce. There will be both a technical and non-technical track option for students, although all students will be required to learn some basic technical skills for implementing an electronic commerce website. Prerequisite: ITEC1010 or instructor's consent.
+BUAD3200 Business Ethics 3 s.h.
An introduction to various ethical theories and their application to business situations. Students should gain greater awareness of ethical dilemmas as they occur, examine their own morals and their implications in various business settings, and become acquainted with some of the philosophical background of ethics. Goal 5 (Goal 5 Catalog 0809+)
+ BUAD3250 Entrepreneurship and Free Enterprise (Also ECON3250) 3 s.h.To study and hear from the cast of entrepreneurs who have been, or are involved, in the drama of U.S. business. To help each student evaluate their own spirit and personality to see if they have entrepreneurial skills and talents. Prerequisite: ECON1320. Goal 2d (Goal 2C Catalog 0809+)
BUAD3320 Principles of Management 3 s.h.Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6 (Goal 6 Catalog 0809+)
BUAD3330 Principles of Marketing 3 s.h.
An examination of the field of marketing with a view to developing an understanding of the function of
marketing and the operation of the market system. Prerequisite: ECON1320.
BUAD3340 Business Law 3 s.h.
Study of legal rules governing the usual business transactions and relations. Consideration of selected
cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy.
Prerequisite: Junior standing or above.
BUAD2350/BUAD3350 Free Market Practicum 0-2 s.h.An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement. (Goal 6 Catalog 0809+)
BUAD3380 Principles of Business Finance 3 s.h.
A study of principles and problems basic to a business firm’s decisions in planning for and managing
financial resources for the purpose of maximizing the value of these resources. Prerequisites: MATH1380,
ACCT2320, and ECON1320. Goal 4ab
BUAD3400 Small Business Ventures and Entrepreneurship 3 s.h.
Provides an opportunity to develop a business plan for a new venture or expansion of an existing company.
Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources,
develop ideas for differentiating products, and to develop an understanding of what is required to harvest
the profits in a growing business. Prerequisites: ACCT2320 and ECON1320.
BUAD3440 International Business 3 s.h.
An exploration in adapting business theory to the international environment, market forces, cultural
influences, and local business practices. Prerequisite: ECON1320.
BUAD3450 Organizational Behavior 3 s.h.
Human aspects of business organization, as distinguished from economic and technical aspects, and how
they influence efficiency, morale, and management practice. Prerequisite: Junior standing or above. Goal 2d
BUAD3480 International Marketing 3 s.h.
Introduction to the theory and practice of international marketing activities, striving for synergism in
analysis, planning, implementation and control of marketing processes. Prerequisite: BUAD3330.
BUAD3490 Human Resource Management 3 s.h.
A comprehensive review of essential personnel management concepts, laws, controversies, and techniques
for success currently being used in business.
+ BUAD3500 Marketing Strategies 3 s.h.
Analysis of problems facing marketing managers in the formation of marketing policies with specific
reference to promotion, product development, and marketing channels. Prerequisite: BUAD3330.
+ BUAD3510 Integrated Marketing Communication 3 s.h.
Coordinating the various promotional mix elements within a communication campaign to create maximum clarity and impact. Includes advertising, public relations, direct marketing, sales promotion and personal selling, and explores strategies for combining and integrating them into an effective campaign. Students will also be introduced to theories, models and tools to make better promotional communication decisions. Prerequisite: BUAD3330. Goal 4c1
BUAD3520 Resource Development and Marketing for Nonprofits 3 s.h.
Investigates the different methods available to nonprofits for developing sources of income. Fundraising
and grant writing as well as philanthropy and related ethical issues are explored. Volunteer activities are
required as part of this course. Prerequisite: BUAD1380.
BUAD3700 Internship in Business Administration 1-3 s.h.
An internship that allows students to work with professionals in a business setting. The student will play
an active role in identifying potential field sponsors. Repeatable once for credit with a different sponsoring organization. (Graded on a Pass/Fail basis.) Prerequisite:
Instructor’s consent.
BUAD3710 Nonprofit Practicum 0-2 s.h.
An experiential course in which students develop and conduct volunteer programs. Students will develop
greater understanding of and appreciation for the need for and problems associated with managing
volunteer programs. May be repeated for total of 4 s.h. credit. Prerequisite: Instructor’s consent.
BUAD3720 Internship in Nonprofits 1-3 s.h.
An internship that allows students to work with professionals who are in career areas relating to the field
of nonprofit management. The student will play an active role in identifying potential field sponsors. (Graded on a Pass/Fail basis).
Prerequisite: Instructor’s consent.
BUAD3900 Topics in Business 1-3 s.h.
Study of selected topics from the business areas of accounting, finance, management and marketing. Topics will
be announced prior to each semester they are offered. May be repeated for credit when the topics vary.
BUAD4000 Individual Study 1-3 s.h.
BUAD4100 Investment Analysis (Also ECON4100) 3 s.h.A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3380, and ECON1320. Goal 2d (Goal 2C Catalog 0809+)
BUAD4110 Internship in Entrepreneurship 1-3 s.h.
An internship that allows students to work with professionals who are in career areas relating to the field
of entrepreneurship. The student will play an active role in identifying potential field sponsors. (Graded
on a Pass/Fail basis.) Prerequisite: Instructor’s consent.
BUAD4120 Internship in Finance 1-3 s.h.
An internship that allows students to work with professionals who are in career areas relating to the field
of finance. The student will play an active role in identifying potential field sponsors. (Graded on a Pass/
Fail basis.) Prerequisite: Instructor’s consent.
BUAD4130 Internship in International Business 1-3 s.h.
An internship that allows students to work with professionals who are in career areas relating to the field
of international business. The student will play an active role in identifying potential field sponsors.
(Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.
BUAD4140 Internship in Management 1-3 s.h.
An internship that allows students to work with professionals who are in career areas relating to the field
of management. The student will play an active role in identifying potential field sponsors. (Graded on a
Pass/Fail basis.) Prerequisite: Instructor’s consent.
BUAD4150 Internship in Marketing 1-3 s.h.
An internship that allows students to work with professionals who are in career areas relating to the field
of marketing. The student will play an active role in identifying potential field sponsors. (Graded on a Pass/
Fail basis.) Prerequisite: Instructor’s consent.
BUAD4170 Internship in Human Resource Management 1 - 3 s.h.
An internship that allows students to work with professionals who are in career areas relating to the field
of human resource management. The student will play an active role in identifying potential field
sponsors. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.
BUAD4200 Seminar in Business Policy 3 s.h.
An analysis of the problem of business and the functions of management in the determination of business
policy in the various functional areas of the enterprise. Prerequisites: MATH1380, BUAD3320, BUAD3330
and BUAD3380. Goal 4ab, 4c1
BUAD4300 Leadership and Management of Nonprofits 3 s.h.
Examines leadership of nonprofits: types of leaders needed, demands placed on them, and activities a successful
leader must pursue. Examines management issues related to nonprofits. Students will develop and manage a
project in a nonprofit. Prerequisite: BUAD3520.
BUAD4400 Operations Management 3 s.h.
The planning, organizing, staffing, directing and controlling of all the activities of production systems.
Prerequisites: MATH1380 and BUAD3320. Goal 4ab, 4c1
+ BUAD4420 International Finance 3 s.h.
A study of the factors that make international finance unique and thus requiring special attention above
and beyond traditional finance courses. Topics covered will include: international flow of funds, exchange
rate behavior and risk management, and the international banking environment. Prerequisite: BUAD3380.
+ BUAD4440 Managerial Finance 3 s.h.
An in-depth examination of financial decision making, capital structure, capital budgeting, valuation, etc.
The major thrust is developed through case studies. Prerequisite: BUAD3380. Goal 4ab
+ Denotes an alternate year course.
