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  • BA Degree - Sport Management Major

    Our sport management major is more than just talking about the big game. At Graceland you’ll learn the solid business fundamentals of economics, marketing and management along with coursework around the legal and ethical issues in sports, psychology of sports and communications.

    In addition to the general education requirements, majors in Sport Management must complete a concentration of 36 s.h. in Accounting, Business Administration, Economics, and Sport Management including:

    Courses Required for General Education

    Recommended in addition to required courses for Sport Management:

    • Additional internship hours beyond the required 3 s.h. are strongly recommended.

    Other Recommendations: Leadership Academy Certificate

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • BUAD3310Principles of Sales
      BUAD3310 Principles of Sales - 3 s.h.

      Principles of Sales is designed to expose students to the many functions of modern sales and sales management including topics such as the selling process, the buying process, creating value in buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for win-win solutions, promoting trust, closing the sale, as well as how to motivate, compensate and train sales people.

    • BUAD3320Principles of Management
      BUAD3320 Principles of Management - 3 s.h.

      Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    • ECON3220Economics of Sports
      ECON3220 Economics of Sports - 3 s.h.

      An application of economic theory to the business of sports. Areas include labor economics, public finance, and the theory of the firm. Prerequisite: ECON1320 and either two MATH courses or MATH1360.

    • MATH1280College Algebra
      MATH1280 College Algebra - 3 s.h.

      Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials. Prerequisite: 2 years high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    • MATH1360Statistics for Critical Thinking
      MATH1360 Statistics for Critical Thinking - 3 s.h.

      A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. Prerequisite: 1 year high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    • PHED3130Sports Psychology (also PSYC3130)
      PHED3130 Sports Psychology (also PSYC3130) - 3 s.h.

      An application of the theories and principles in psychology to the athlete, the athletic environment, and to coaching practices.

    • PSYC3130Sports Psychology (also PHED3130)
      PSYC3130 Sports Psychology (also PHED3130) - 3 s.h.

      An application of the theories and principles in psychology to the athlete, the athletic environment, and to coaching practices.

    • SOCI4100Social Issues in Sport (also SPMT4100)
      SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    • SPMT1200Introduction to Sport Management
      SPMT1200 Introduction to Sport Management - 3 s.h.

      An introduction to the field of sport management, including history of sport, leadership, management process, marketing and communication, and legal and ethical aspects in non-profit and for-profit organizations.

    • SPMT2300Legal and Ethical Issues in Sports
      SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

      A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    • SPMT3410Sport Facility and Event Management
      SPMT3410 Sport Facility and Event Management - 3 s.h.

      This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. Prerequisites: SPMT1200.

    • SPMT4100Social Issues in Sport (also SOCI4100)
      SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    • SPMT4500Seminar in Sport Management
      SPMT4500 Seminar in Sport Management - 3 s.h.

      Students investigate a variety of topics in sport management and present their research and findings to the seminar. Oral presentations and research papers are required for each round of topics. Prerequisites: Junior or senior standing.

    • SPMT4700Internship in Sport Management
      SPMT4700 Internship in Sport Management - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of sport management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    ACCT2310Financial Accounting BUAD3310Principles of Sales BUAD3320Principles of Management ECON1320Principles of Microeconomics ECON3220Economics of Sports MATH1280College Algebra MATH1360Statistics for Critical Thinking PHED3130Sports Psychology (also PSYC3130) PSYC3130Sports Psychology (also PHED3130) SOCI4100Social Issues in Sport (also SPMT4100) SPMT1200Introduction to Sport Management SPMT2300Legal and Ethical Issues in Sports SPMT3300Sport Marketing SPMT3410Sport Facility and Event Management SPMT4100Social Issues in Sport (also SOCI4100) SPMT4500Seminar in Sport Management SPMT4700Internship in Sport Management
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    BUAD3310 Principles of Sales - 3 s.h.

    Principles of Sales is designed to expose students to the many functions of modern sales and sales management including topics such as the selling process, the buying process, creating value in buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for win-win solutions, promoting trust, closing the sale, as well as how to motivate, compensate and train sales people.

    BUAD3320 Principles of Management - 3 s.h.

    Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing.

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    ECON3220 Economics of Sports - 3 s.h.

    An application of economic theory to the business of sports. Areas include labor economics, public finance, and the theory of the firm. Prerequisite: ECON1320 and either two MATH courses or MATH1360.

    MATH1280 College Algebra - 3 s.h.

    Solutions of polynomial, rational and radical equations, systems of equations, matrices, sequences, series, functions, exponentials. Prerequisite: 2 years high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    MATH1360 Statistics for Critical Thinking - 3 s.h.

    A critical thinking approach to data analysis, measures of central tendency, dispersion, correlation, probability, estimation and hypothesis testing. Prerequisite: 1 year high school algebra. ELO6 Math, GE2B Foundational Skills-Mathematics/Quantitative.

    PHED3130 Sports Psychology (also PSYC3130) - 3 s.h.

    An application of the theories and principles in psychology to the athlete, the athletic environment, and to coaching practices.

    PSYC3130 Sports Psychology (also PHED3130) - 3 s.h.

    An application of the theories and principles in psychology to the athlete, the athletic environment, and to coaching practices.

    SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    SPMT1200 Introduction to Sport Management - 3 s.h.

    An introduction to the field of sport management, including history of sport, leadership, management process, marketing and communication, and legal and ethical aspects in non-profit and for-profit organizations.

    SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

    A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    SPMT3410 Sport Facility and Event Management - 3 s.h.

    This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. Prerequisites: SPMT1200.

    SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    SPMT4500 Seminar in Sport Management - 3 s.h.

    Students investigate a variety of topics in sport management and present their research and findings to the seminar. Oral presentations and research papers are required for each round of topics. Prerequisites: Junior or senior standing.

    SPMT4700 Internship in Sport Management - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of sport management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

  • Sport Management Minor

    A minor in Sport Management consists of 18 semester hours from the following courses:

    Any two of the following:

    Courses Offered
    • ACCT2310Financial Accounting
      ACCT2310 Financial Accounting - 3 s.h.

      An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    • ECON1320Principles of Microeconomics
      ECON1320 Principles of Microeconomics - 3 s.h.

      Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    • ECON3220Economics of Sports
      ECON3220 Economics of Sports - 3 s.h.

      An application of economic theory to the business of sports. Areas include labor economics, public finance, and the theory of the firm. Prerequisite: ECON1320 and either two MATH courses or MATH1360.

    • SOCI4100Social Issues in Sport (also SPMT4100)
      SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    • SPMT1200Introduction to Sport Management
      SPMT1200 Introduction to Sport Management - 3 s.h.

      An introduction to the field of sport management, including history of sport, leadership, management process, marketing and communication, and legal and ethical aspects in non-profit and for-profit organizations.

    • SPMT2300Legal and Ethical Issues in Sports
      SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

      A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    • SPMT3410Sport Facility and Event Management
      SPMT3410 Sport Facility and Event Management - 3 s.h.

      This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. Prerequisites: SPMT1200.

    • SPMT4100Social Issues in Sport (also SOCI4100)
      SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    ACCT2310Financial Accounting ECON1320Principles of Microeconomics ECON3220Economics of Sports SOCI4100Social Issues in Sport (also SPMT4100) SPMT1200Introduction to Sport Management SPMT2300Legal and Ethical Issues in Sports SPMT3300Sport Marketing SPMT3410Sport Facility and Event Management SPMT4100Social Issues in Sport (also SOCI4100)
    Course Descriptions
    ACCT2310 Financial Accounting - 3 s.h.

    An introduction to the study of accounting dealing with the preparation and analysis of the balance sheet, income statement, and related accounting records. Prerequisites: One MATH course.

    ECON1320 Principles of Microeconomics - 3 s.h.

    Analysis of the fundamental principles of the American economic system, centering on price, production, market structures, and a survey of contemporary economic problems, e.g. sustainability. ELO5 Social Science - Sustainability

    ECON3220 Economics of Sports - 3 s.h.

    An application of economic theory to the business of sports. Areas include labor economics, public finance, and the theory of the firm. Prerequisite: ECON1320 and either two MATH courses or MATH1360.

    SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    SPMT1200 Introduction to Sport Management - 3 s.h.

    An introduction to the field of sport management, including history of sport, leadership, management process, marketing and communication, and legal and ethical aspects in non-profit and for-profit organizations.

    SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

    A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    SPMT3410 Sport Facility and Event Management - 3 s.h.

    This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. Prerequisites: SPMT1200.

    SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

  • Esports Minor

    A minor in Esports consists of 17-18 semester hours selected from the following courses:

    Courses Offered
    • BUAD3210Social Media Marketing
      BUAD3210 Social Media Marketing - 3 s.h.

      This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    • BUAD3240Marketing Research and Analytics
      BUAD3240 Marketing Research and Analytics - 3 s.h.

      A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.

    • CSIT2240Computer Hardware and Operating Systems
      CSIT2240 Computer Hardware and Operating Systems - 3 s.h.

      A study of the modern computer organization of computer systems at the discrete and operating system levels. Topics include the core components of hardware and operating systems such as processor organization, digital logic and circuitry, instruction processing mechanisms, process management, memory management, and virtualization. Prerequisite: CSIT1200.

    • PHED3130Sports Psychology (also PSYC3130)
      PHED3130 Sports Psychology (also PSYC3130) - 3 s.h.

      An application of the theories and principles in psychology to the athlete, the athletic environment, and to coaching practices.

    • PHED3410Theory of Coaching
      PHED3410 Theory of Coaching - 2 s.h.

      Knowledge and understanding of the techniques and theory of coaching interscholastic athletics, including professional ethics in coaching.

    • PSYC3130Sports Psychology (also PHED3130)
      PSYC3130 Sports Psychology (also PHED3130) - 3 s.h.

      An application of the theories and principles in psychology to the athlete, the athletic environment, and to coaching practices.

    • SOCI4100Social Issues in Sport (also SPMT4100)
      SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    • SPMT3410Sport Facility and Event Management
      SPMT3410 Sport Facility and Event Management - 3 s.h.

      This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. Prerequisites: SPMT1200.

    • SPMT4100Social Issues in Sport (also SOCI4100)
      SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    BUAD3210Social Media Marketing BUAD3240Marketing Research and Analytics CSIT2240Computer Hardware and Operating Systems PHED3130Sports Psychology (also PSYC3130) PHED3410Theory of Coaching PSYC3130Sports Psychology (also PHED3130) SOCI4100Social Issues in Sport (also SPMT4100) SPMT3300Sport Marketing SPMT3410Sport Facility and Event Management SPMT4100Social Issues in Sport (also SOCI4100)
    Course Descriptions
    BUAD3210 Social Media Marketing - 3 s.h.

    This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

    BUAD3240 Marketing Research and Analytics - 3 s.h.

    A focus on the practice of studying and managing marketing metrics data in order to enhance decision making for marketing efforts including calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement and maximize marketing outcomes. Students will learn how marketing analytics professionals serve as liaisons between those who make marketing decisions and those who work with the data.

    CSIT2240 Computer Hardware and Operating Systems - 3 s.h.

    A study of the modern computer organization of computer systems at the discrete and operating system levels. Topics include the core components of hardware and operating systems such as processor organization, digital logic and circuitry, instruction processing mechanisms, process management, memory management, and virtualization. Prerequisite: CSIT1200.

    PHED3130 Sports Psychology (also PSYC3130) - 3 s.h.

    An application of the theories and principles in psychology to the athlete, the athletic environment, and to coaching practices.

    PHED3410 Theory of Coaching - 2 s.h.

    Knowledge and understanding of the techniques and theory of coaching interscholastic athletics, including professional ethics in coaching.

    PSYC3130 Sports Psychology (also PHED3130) - 3 s.h.

    An application of the theories and principles in psychology to the athlete, the athletic environment, and to coaching practices.

    SOCI4100 Social Issues in Sport (also SPMT4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    SPMT3410 Sport Facility and Event Management - 3 s.h.

    This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. Prerequisites: SPMT1200.

    SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

  • Data Analytics for Sport Management Certificate

    Students wishing to earn the Data Analytics for Sport Marketing certificate must complete the following 18 credit hours with Graceland University.

    Courses Offered
    • CSIT1100Principles of Computing
      CSIT1100 Principles of Computing - 3 s.h.

      An introduction to the fundamentals of computer programming through extensive practice developing software in the Python language. Fundamental terminology and topics such as integrated development environments, variables, data types, control structures, functions, and objects will be covered. ELO4 Global Learning - Innovation

    • DSCI1500Beginning Data Science and Data Analytics
      DSCI1500 Beginning Data Science and Data Analytics - 3 s.h.

      Introduction to the basic methods of analysis in Data Science and Data Analytics. This course introduces students to the basic statistical methods, coding applications, problem solving, and data integrity issues common to the field.

    • DSCI4700Capstone for Data Analytics Certificates
      DSCI4700 Capstone for Data Analytics Certificates - 3 s.h.

      The course covers the basic aspects of a complete data analytics project. Students will use data sets obtained from community partners. Students will work in teams with each team producing a problem definition in conjunction with the client, conducting the proposed analysis directed at providing insight into the problem, and disseminating the results of the analysis in written and oral form.

    • ECON2100Introductory Economic Data Analysis
      ECON2100 Introductory Economic Data Analysis - 3 s.h.

      An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

    • ECON3220Economics of Sports
      ECON3220 Economics of Sports - 3 s.h.

      An application of economic theory to the business of sports. Areas include labor economics, public finance, and the theory of the firm. Prerequisite: ECON1320 and either two MATH courses or MATH1360.

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    CSIT1100Principles of Computing DSCI1500Beginning Data Science and Data Analytics DSCI4700Capstone for Data Analytics Certificates ECON2100Introductory Economic Data Analysis ECON3220Economics of Sports SPMT3300Sport Marketing
    Course Descriptions
    CSIT1100 Principles of Computing - 3 s.h.

    An introduction to the fundamentals of computer programming through extensive practice developing software in the Python language. Fundamental terminology and topics such as integrated development environments, variables, data types, control structures, functions, and objects will be covered. ELO4 Global Learning - Innovation

    DSCI1500 Beginning Data Science and Data Analytics - 3 s.h.

    Introduction to the basic methods of analysis in Data Science and Data Analytics. This course introduces students to the basic statistical methods, coding applications, problem solving, and data integrity issues common to the field.

    DSCI4700 Capstone for Data Analytics Certificates - 3 s.h.

    The course covers the basic aspects of a complete data analytics project. Students will use data sets obtained from community partners. Students will work in teams with each team producing a problem definition in conjunction with the client, conducting the proposed analysis directed at providing insight into the problem, and disseminating the results of the analysis in written and oral form.

    ECON2100 Introductory Economic Data Analysis - 3 s.h.

    An introduction to economic data and statistical techniques commonly applied in business settings. Topics include understanding the basics of data interpretation, manipulation, and visualization. Students will learn how to carry out and interpret basic linear regression and other methods of statistical analysis in Excel.

    ECON3220 Economics of Sports - 3 s.h.

    An application of economic theory to the business of sports. Areas include labor economics, public finance, and the theory of the firm. Prerequisite: ECON1320 and either two MATH courses or MATH1360.

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

  • Course list - Sport Management
    Courses Offered
    • SPMT1200Introduction to Sport Management
      SPMT1200 Introduction to Sport Management - 3 s.h.

      An introduction to the field of sport management, including history of sport, leadership, management process, marketing and communication, and legal and ethical aspects in non-profit and for-profit organizations.

    • SPMT2100Introduction to College Athletics Administration
      SPMT2100 Introduction to College Athletics Administration - 3 s.h.

      This course provides an overview of the fundamental concepts and practices associated with college athletics administration. Students will explore the organizational structure, regulatory frameworks, and key responsibilities involved in managing athletic programs within institutions of higher education. Emphasis will be placed on understanding the unique challenges, ethical considerations, and strategic planning essential for effective leadership in college athletics. Pre or Corequisite: SPMT1200.

    • SPMT2300Legal and Ethical Issues in Sports
      SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

      A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    • SPMT3100Sport Policy and Governance
      SPMT3100 Sport Policy and Governance - 3 s.h.

      This course will introduce students to a variety of ways to understand sport policy and governance - essential for any career in sports management. Through lectures, discussion on past and current issues, and class assignments, students will learn the big picture perspective of sport policy and governance structures while further developing tangible abilities to serve as well-informed sport managers in a variety of sport organizations.

    • SPMT3200Sport Communication
      SPMT3200 Sport Communication - 3 s.h.

      This course covers the theory of communication, communication strategies in sports, including the use of social media and publicity, and issues in sport communication.

    • SPMT3300Sport Marketing
      SPMT3300 Sport Marketing - 3 s.h.

      An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    • SPMT3410Sport Facility and Event Management
      SPMT3410 Sport Facility and Event Management - 3 s.h.

      This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. Prerequisites: SPMT1200.

    • SPMT4100Social Issues in Sport (also SOCI4100)
      SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

      Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    • SPMT4500Seminar in Sport Management
      SPMT4500 Seminar in Sport Management - 3 s.h.

      Students investigate a variety of topics in sport management and present their research and findings to the seminar. Oral presentations and research papers are required for each round of topics. Prerequisites: Junior or senior standing.

    • SPMT4700Internship in Sport Management
      SPMT4700 Internship in Sport Management - 1-3 s.h.

      An internship that allows students to work with professionals who are in career areas relating to the field of sport management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

    SPMT1200Introduction to Sport Management SPMT2100Introduction to College Athletics Administration SPMT2300Legal and Ethical Issues in Sports SPMT3100Sport Policy and Governance SPMT3200Sport Communication SPMT3300Sport Marketing SPMT3410Sport Facility and Event Management SPMT4100Social Issues in Sport (also SOCI4100) SPMT4500Seminar in Sport Management SPMT4700Internship in Sport Management
    Course Descriptions
    SPMT1200 Introduction to Sport Management - 3 s.h.

    An introduction to the field of sport management, including history of sport, leadership, management process, marketing and communication, and legal and ethical aspects in non-profit and for-profit organizations.

    SPMT2100 Introduction to College Athletics Administration - 3 s.h.

    This course provides an overview of the fundamental concepts and practices associated with college athletics administration. Students will explore the organizational structure, regulatory frameworks, and key responsibilities involved in managing athletic programs within institutions of higher education. Emphasis will be placed on understanding the unique challenges, ethical considerations, and strategic planning essential for effective leadership in college athletics. Pre or Corequisite: SPMT1200.

    SPMT2300 Legal and Ethical Issues in Sports - 3 s.h.

    A study of the laws, rules, regulations, and codes of ethics related to sports at all levels. A variety of viewpoints, including financial, regulatory, and societal will be explored.

    SPMT3100 Sport Policy and Governance - 3 s.h.

    This course will introduce students to a variety of ways to understand sport policy and governance - essential for any career in sports management. Through lectures, discussion on past and current issues, and class assignments, students will learn the big picture perspective of sport policy and governance structures while further developing tangible abilities to serve as well-informed sport managers in a variety of sport organizations.

    SPMT3200 Sport Communication - 3 s.h.

    This course covers the theory of communication, communication strategies in sports, including the use of social media and publicity, and issues in sport communication.

    SPMT3300 Sport Marketing - 3 s.h.

    An analysis of the field of marketing from a sports perspective with focus on the elements of and development of a marketing plan. Prerequisite: ECON1320.

    SPMT3410 Sport Facility and Event Management - 3 s.h.

    This course examines the principles of facility operations and management and event planning, execution, and evaluation, within the sport industry. This course provides students an industry-specific understanding of challenges to facility management as well as planning skills to ensure a successful sport event. Topics to be explored include facility design, management, operations, risk management, the sport event planning process, sport marketing, and event execution and evaluation. Offered each fall semester. Prerequisites: SPMT1200.

    SPMT4100 Social Issues in Sport (also SOCI4100) - 3 s.h.

    Sociological analysis of sport in contemporary American society. Focus is upon sport as a form of social interaction, which reflects, reinforces, and helps create basic societal norms, values, attitudes, and beliefs. The impact of sport is analyzed on the basic societal institutions of family, church, school, government, and economics, from a sociological perspective. Prerequisite: Junior standing. ELO4 Global Learning - Innovation.

    SPMT4500 Seminar in Sport Management - 3 s.h.

    Students investigate a variety of topics in sport management and present their research and findings to the seminar. Oral presentations and research papers are required for each round of topics. Prerequisites: Junior or senior standing.

    SPMT4700 Internship in Sport Management - 1-3 s.h.

    An internship that allows students to work with professionals who are in career areas relating to the field of sport management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.