Business Administration

BA Degree — Business Administration Major

In addition to the general education requirements, majors in Business Administration must complete a concentration of 39 semester hours in Accounting, Business, Economics, and Computer Science Information Technology including:

  • ACCT2310 Financial Accounting 3 s.h.
  • ACCT2320 Managerial Accounting 3 s.h.
  • BUAD3320 Principles of Management 3 s.h.
  • BUAD3330 Principles of Marketing 3 s.h.
  • BUAD3340 Business Law 3 s.h.
  • BUAD3380 Principles of Business Finance 3 s.h.
  • BUAD4200 Seminar in Business Policy 3 s.h.
  • ECON1300 Principles of Macroeconomics 3 s.h.
  • ECON1320 Principles of Microeconomics 3 s.h.
  • CSIT1010 Microcomputer Business Applications I 3 s.h. or
         CSIT1020 Microsoft Word & Powerpoint 1 s.h. and
         CSIT1030 Microsoft Excel 1 s.h. and
         CSIT1040 Microsoft Access 1 s.h.
  • CSIT3500 Management of Information Systems 3 s.h.
  • Electives in Business Administration 6 s.h.

A Business Administration major must also complete:

  • BUAD1420 Math for Decision Making or
         MATH1510 Calculus I 3 s.h.
  • MATH1380 Introduction to Statistics 3 s.h.

 

Business Administration Minor

A minor in Business Administration consists of 18 semester hours or more in Accounting, Business Administration, Economics, and Computer Science Information Technology including ACCT2310 and three of the following five courses: BUAD1440, BUAD3320, BUAD3330, BUAD3380, CSIT3500.

Business Scholars' Program

Students wishing to earn a Business Scholars' certificate can be admitted to the program by meeting the admission requirement: Two years high school algebra or two years accounting experience or Financial Accounting (official transcripts required).

Completion of the certificate requires:

Development of an electronic career portfolio that includes: the student's resume, evidence of effective written and oral communication, evidence of effective leadership and collaborative problem-solving, evidence of ethical decision-making, evidence of technological competency, and reflection statements on special events attended. When complete, the portfolio must be approved by the Program Director.

and

24 semester hours, including:
ACCT2310 Financial Accounting 3 s.h.
BUAD3650 Business Connections 3 s.h.
ECON1300 Principles of Macroeconomics 3 s.h.
ECON1320 Principles of Microeconomics 3 s.h.
One of the following: 3 s.h. internship* or 3 s.h. travel course or 3 s.h. BUAD2350/3350 Free Market Practicum
Nine s.h. electives from one of the below areas**:

Marketing
BUAD3210 Social Media Marketing
BUAD3330 Principles of Marketing
BUAD3480 International Marketing
BUAD3500 Marketing Strategies
SPMT3300 Sport Marketing

Management
BUAD3250 Entrepreneurship & Free Enterprise
BUAD3320 Principles of Management
BUAD3400 Small Business Ventures
BUAD3450 Organizational Behavior
BUAD4400Operations Management

Entrepreneurship
ACCT2320 Managerial Accounting
BUAD3220 Alternative Business Structures
BUAD3250 Entrepreneurship & Free Enterprise
BUAD3330 Principles of Marketing
BUAD3400 Small Business Ventures

General Business
ACCT2320 Managerial Accounting
BUAD3320 Principles of Management
BUAD3330 Principles of Marketing
BUAD3340 Business Law
BUAD3380 Principles of Business Finance

*For students with a minimum of one year of full-time work experience, the internship requirement may be waived upon request. The nature of this experience should be documented carefully in the portfolio and be shown to have developed the student's career skills.

**For students with a major or minor in the School of Business, the elective coursework must be in addition to courses already required for their major or minor. For example, a student with a BUAD major takes Principles of Management as required and Social Media Marketing as one of their BUAD electives. These courses may not count towards the certificate's electives.

Residency Requirement:
Fifty percent (50%) of the semester hours in the certificate program are required to be taken from Graceland University.

Courses in Business Administration

BUAD1400 Personal Finance 3 s.h.
An overview of personal financial management, including investment, taxation, insurance and credit.

BUAD1420 Math for Decision Making 3 s.h.
A beginning course in finite mathematics and calculus for students in business, economics, management, and the social and life sciences. Prerequisites: Two years of high school algebra.

BUAD1440 International Business 3 s.h.
An introduction to the study of business administration from the standpoint of the international environment, market forces, cultural influences, and local business practices.

BUAD2000 Individual Study 1-3 s.h.

BUAD3000 Individual Study 1-3 s.h.

+BUAD3100 Risk Management and Insurance 3 s.h.
A study of the concept of risk and how it is mitigated in the business enrivonment with a particular focus on insurance as a vehicle for risk transfer. Includes an introductory study of most forms of commerical insurance policy.

+BUAD3200 Business Ethics 3 s.h.
An introduction to various ethical theories and their application to business situations. Students should gain greater awareness of ethical dilemmas as they occur, examine their own morals and their implications in various business settings, and become acquainted with some of the philosophical background of ethics. Goal 3E

BUAD3210 Social Media Marketing 3 s.h.
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical "real world" application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build and maintain real world marketing campaigns.

+BUAD3220 Alternative Business Structures 3 s.h.
A study of traditional and emerging options for legally structuring an enterprise. The course will explore four major units: traditional business forms, international options, nonprofits, and social entrepreneurship. Prerequisite: ACCT2310.

+ BUAD3250 Entrepreneurship and Free Enterprise (Also ECON3250) 3 s.h.
To study and hear from the cast of entrepreneurs who have been, or are involved, in the drama of U.S. business. To help each student evaluate their own spirit and personality to see if they have entrepreneurial skills and talents. Prerequisite: ECON1320.

BUAD3320 Principles of Management 3 s.h.
Fundamentals of planning, organizing, directing, coordinating, and controlling business activity. Prerequisites: Junior standing. Goal 6

BUAD3330 Principles of Marketing 3 s.h.
An examination of the field of marketing with a view to developing an understanding of the function of marketing and the operation of the market system. Prerequisite: ECON1320.

BUAD3340 Business Law 3 s.h.
Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.

BUAD2350/BUAD3350 Free Market Practicum 0-2 s.h.
An experiential course in which students develop and conduct outreach programs to teach and promote free enterprise to various publics. Students will develop greater understanding of and appreciation for the concept of freedom as it applies to the marketplace. May be repeated, although only 4 s.h. may be counted toward any graduation requirement.

BUAD3380 Principles of Business Finance 3 s.h.
A study of principles and problems basic to a business firm’s decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: ACCT2320, ECON1320, and MATH1380.

+BUAD3400 Small Business Ventures and Entrepreneurship 3 s.h.
Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320.

BUAD3450 Organizational Behavior 3 s.h.
Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Prerequisite: Junior standing or above.

BUAD3480 International Marketing 3 s.h.
Introduction to the theory and practice of international marketing activities, striving for synergism in analysis, planning, implementation and control of marketing processes. Prerequisite: BUAD3330.

+BUAD3490 Human Resource Management 3 s.h.
A comprehensive review of essential personnel management concepts, laws, controversies, and techniques for success currently being used in business.

+ BUAD3500 Marketing Strategies 3 s.h.
Analysis of problems facing marketing managers in the formation of marketing policies with specific reference to promotion, product development, and marketing channels. Prerequisite: BUAD3330.

+BUAD3600 Electronic Commerce 3 s.h. (Also CSIT3600)
Exploration of the technologies and business environment surrounding the emergence of electronic commerce. There will be both a technical and non-technical track option for students, however, all students will be introduced to technical skills for implementing an electronic commerce website. Prerequisite: CSIT1010 or CSIT1040 or CSIT1060 or CSIT1100.

BUAD3650 Business Connections 3 s.h.
A project-based course in which students connect content from one of the certificate program's Business Administration courses with a course in their major. If the student's major is in the School of Business, the project will connect one of the certificate courses with a liberal arts course they are taking concurrently. For non-degree seeking students, the project will connect one of their certificate courses with a life experience or previously completed liberal arts course. Wherever appropriate, the topic must be approved by the instructors of both courses being linked in the project. Prerequisite: Instructor's consent.

BUAD3700 Internship in Business Administration 1-3 s.h.
An internship that allows students to work with professionals in a business setting. The student will play an active role in identifying potential field sponsors. Repeatable once for credit with a different sponsoring organization. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

BUAD3900 Topics in Business 1-3 s.h.
Study of selected topics from the business areas of accounting, finance, management and marketing. Topics will be announced prior to each semester they are offered. May be repeated for credit when the topics vary.

BUAD4000 Individual Study 1-3 s.h.

+BUAD4100 Investment Analysis (Also ECON4100) 3 s.h.
A study of the fundamental principles underlying the analysis of investments. Prerequisites: ACCT2320, BUAD3380, and ECON1320.

BUAD4110 Internship in Entrepreneurship 1-3 s.h.
An internship that allows students to work with professionals who are in career areas relating to the field of entrepreneurship. The student will play an active role in identifying potential field sponsors. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

BUAD4120 Internship in Finance 1-3 s.h.
An internship that allows students to work with professionals who are in career areas relating to the field of finance. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/ Fail basis.) Prerequisite: Instructor’s consent.

BUAD4130 Internship in International Business 1-3 s.h.
An internship that allows students to work with professionals who are in career areas relating to the field of international business. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

BUAD4140 Internship in Management 1-3 s.h.
An internship that allows students to work with professionals who are in career areas relating to the field of management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

BUAD4150 Internship in Marketing 1-3 s.h.
An internship that allows students to work with professionals who are in career areas relating to the field of marketing. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/ Fail basis.) Prerequisite: Instructor’s consent.

BUAD4170 Internship in Human Resource Management 1 - 3 s.h.
An internship that allows students to work with professionals who are in career areas relating to the field of human resource management. The student will play an active role in identifying potential field sponsors. Repeatable to a maximum of 12 hours. (Graded on a Pass/Fail basis.) Prerequisite: Instructor’s consent.

BUAD4200 Seminar in Business Policy 3 s.h.
An analysis of the problem of business and the functions of management in the determination of business policy in the various functional areas of the enterprise. Prerequisites: BUAD3320, BUAD3330, BUAD3380, and MATH1380.

BUAD4210 Seminar in Social Media Marketing 3 s.h.
A comprehensive overview, with hands-on experience, of Social Media Marketing. There will be an emphasis on strategic use of online tools, effective design, and contemporary marketing techniques, combined with practical application. Students will build and maintain real world marketing campaigns. Restricted to Social Media Marketing Majors.

+ BUAD4400 Operations Management 3 s.h.
The planning, organizing, staffing, directing and controlling of all the activities of production systems. Prerequisites: MATH1380.

+ BUAD4420 International Finance 3 s.h.
A study of the factors that make international finance unique and thus requiring special attention above and beyond traditional finance courses. Topics covered will include: international flow of funds, exchange rate behavior and risk management, and the international banking environment. Prerequisite: BUAD3380.

+Denotes alternate year course.