In an effort to better understand millennials, Principal, a Fortune 500 company headquartered in Des Moines, Iowa, developed the Voice of the Young Consumer Business Challenge in 2012. Their goal: to learn college students’ thoughts and ideas on how to engage millennials with Principal’s products.
Kevin ’08 and Lora Toncheva ’07 Potter are a duo that makes Graceland proud. With successful careers, two young boys (and another one on the way) and their sights on improving the world, this couple is making a difference.
Health communications graduate Brittany St. Louis ʼ11 is the operations manager for a health care facility in Colorado, where she runs the daily operations of the practice. She knew she always wanted to work in management in a health care setting and her bachelor’s degree from Graceland University helped set her on the right course to reach her dream.
Graceland grad Aaron Richards ʼ11 lives in Orange, California, with his wife, Leigh Richards `12, their one-and-a-half-year-old son, Owen, and long-haired miniature dachshund, Rudy. For Richards, there was never another option considered outside of Graceland University for his college experience. He knew from the time he was a child that Graceland was the place for him.
Business Administration and Agricultural Business major Omar Navarro `20 completed his first internship over the summer with Sierra Gold Nurseries in Yuba City, California, just 15 minutes from his home town of Nicolaus. The nursery has been providing top-quality fruit and nut trees to orchardists throughout the western United States since 1951.
Bardha Maloku ’18 is a senior in Khiyah House, majoring in computer science and technology with minors in business administration and mathematics. She is a smart, determined woman who wants to help other women reach their goals — to slap the stereotypes that keep them out of the computer science field and claim the success that comes from the world of technology.
Graceland University has been a tradition in many families. Generations and siblings have shared in the Graceland experience – sometimes at the same time. Since its early history, Graceland has also been host to international students from all over the world. The Maloku family brings these two traditions together.
Elizabeth Sweet ’14 loves her work and wants to make a difference in the world. She enjoys the extensive travel associated with her position as the Executive Assistant to the Co-Founder of the Starkey Hearing Foundation. Founded in 1984, Starkey Hearing Foundation has expanded from its base in Minnesota across the U.S. and around the world. Helping economically disadvantaged people, Sweet is privileged to be part of the process of giving them the gift of hearing.
Jeff McElroy, MBA, believes in his students, ultimately inspiring them to pursue a career that eventually leads them to entrepreneurship.
Graceland University believes experiential learning is an important part of student success, and the Principal Voice of the Young Consumer (VOYC) Business Challenge provides Graceland social media marketing students with just that. Each spring for the past five years, students in the Social Media Marketing class at Graceland have had the opportunity to develop a real marketing plan for a Fortune 500 company.