To ensure Graceland's marketing resources are allocated in an integrated manner that maximizes the effectiveness of those resources, the Integrated Marketing Committee, made up of representatives from both campuses, has made critically important adjustments to Graceland's style guide.
Graceland University will use the Lipman Hearne wordmark as the university logo. Graceland's logo will include "Est. 1895" whenever possible. Use of all other logos will be discontinued, including the Global Campus and all athletic team logos. The online style guide has been updated to reflect the new logo, www.graceland.edu/17933.
The campus seal will be used as outlined in the Graceland Visual Identity Guide (for official use only by the Office of the President, Academic Affairs, and Registrar).
The Graceland mascot, Sting, is being redesigned by a Graceland committee. Until the new design is approved, official Graceland clothing (e.g., team uniforms), publications and materials orders should use the athletic logo designed for this purpose. When a new mascot is approved, a limited number of versions will be available for use. The mascot should not be used to represent all that is Graceland University. It is specific to Graceland Athletics and Student Life. Athletics and Student Life will be free to use Sting on programs, flyers, clothing, and signage. Sting will be used on all Athletic Department letterhead and business cards. The use of Sting by departments other than Athletics and Student Life should be minimal, cautious, and approved through the Directors of Marketing--Kirk Bjorland, 5145, on the Lamoni Campus and Drew Schaefer, 4250, on the Independence Campus.
When matching Graceland apparel is required for official appearances and/or when a team or department is representing Graceland as a group, such apparel should have a visual reference to GU and incorporate the official school colors, Pantone 288C blue and Pantone 124C gold. Any combination of the two Graceland colors and white or grey may be used as long as the correct shades are utilized. Gray may be used as an alternate to the official GU colors. When apparel companies cannot provide fabric in the exact shade of Pantone 288C blue, navy is acceptable; royal blue is not. Use of any other color must be approved by the Creative Media Center (Steve Edwards, 5249).
Print-ready graphics for all official Graceland clothing and promotional materials, stationery, and business cards must be provided by the Graceland University Creative Media Center (CMC).
Questions should be directed to the Directors of Marketing--Kirk Bjorland, 5145, on the Lamoni Campus and Drew Schaefer, 4250, on the Independence Campus.
